2018年，链家体系进行重大重组，贝壳找房正式成立并开始运营。原有的链家资产和业务逐步注入贝壳 找房，万科的持股也相应地从链家平移至贝壳找房。 2020年8月13日，贝壳找房在美成功上市。上市后，由于新股本的稀释，万科持股比例下降至约 4.13%，但其持股市值因贝壳股价上涨而实现了大幅增长。 值得注意的是，2023年6月，有投资者在深交所互动易平台提问万科持有贝壳股票的相关问题，当时万 科的回复是："截至目前公司仍持有部分贝壳的股份"。 炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 11月25日晚间消息，据深交所互动易信息，11月24日，万科A官方回复投资者提问时表示："公司持有 贝壳的股票已经全部出售。" 公开资料显示，双方的资本联姻始于2017年。2017年，万科出资30亿元人民币入股链家集团。其中，26 亿元入股链家地产，4亿元投向了链家系的另一公司。在链家启动D轮融资后，万科的持股比例被稀释 至约5.5%。 万科此次清仓贝壳股票，是其应对财务压力、进行自救的举措之一。从2023年底开始，万科面临债务到 期、销售下滑等多重风险，现金流严重承压。 MACD金叉信号形成，这些股涨 ...

Core Insights - The real estate industry is shifting towards a multi-dimensional interaction model that emphasizes "professionalism, trust, and efficiency" in service delivery [1][2] - Users are increasingly willing to pay for "real cases" and professional interpretations rather than being attracted by "traffic tricks," indicating a return to the essence of content value [1] - The Shenzhen Real Estate Brokerage Association encourages agents to adopt a long-term perspective, focusing on compliance and professionalism to build trust and secure future success [1] Group 1 - The future of real estate services will involve a comprehensive integration of platforms, influencers, and users, moving away from one-way communication [1] - The entire process from online engagement to offline fulfillment needs to be streamlined, replacing single-segment advantages with full-chain capabilities [1] - The head of Beike's new media department emphasized that while traffic can be algorithmically distributed, user decisions ultimately rely on human trust [2] Group 2 - Beike Shenzhen has established the first high-skilled talent training base in Shenzhen for the new residential sector, focusing on knowledge, skills, and professional qualities [2] - The "Galaxy Plan" has been initiated to enhance practitioners' professional skills and operational capabilities in new media through systematic training, content technology support, and resource allocation [2] - The goal of the Galaxy Plan is to create high-quality real estate video content and build an ecological management matrix [2]