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岁末蓉城迎“贵”客!贵州品牌农产品成渝地区(成都)专场推介会盛大启幕
Nan Fang Nong Cun Bao· 2026-02-07 04:03
Core Viewpoint - The event "Guizhou Brand Agricultural Products Promotion in Chengdu" aims to enhance the integration of Guizhou's agricultural products into the Chengdu market, promoting trade and cultural exchange between the two regions [9][14][15]. Group 1: Event Overview - The promotion event took place on February 6 at the Jin Niu Wanda Plaza in Chengdu, featuring 25 Guizhou enterprises showcasing local products and launching the "Sichuan Guizhou Hot Pot Map" [9][10][21]. - Activities included culinary tastings and a "Flavor Duel" between chefs from both regions, highlighting the collaboration between Guizhou and Sichuan in the culinary space [11][85]. Group 2: Strategic Goals - The initiative aligns with the 2026 Central Document No. 1, which emphasizes the coordination of agricultural trade and production [13]. - The goal is to leverage both domestic and international markets to enhance brand value and market efficiency for Guizhou products [15][23]. Group 3: Agricultural Branding - Guizhou is focusing on a "Brand Strong Agriculture" strategy, aiming to create a brand matrix that includes regional public brands and enterprise brands [27][30]. - The province has developed a directory of 90 agricultural brands from nearly 200 regional public brands, enhancing the visibility and marketability of Guizhou's agricultural products [30][31]. Group 4: Market Potential - The event is seen as a strategic move to tap into the Chengdu market, which is characterized by strong consumer demand and a robust logistics network [36][37]. - The hot pot market is projected to reach 650 billion yuan by 2025, indicating significant growth potential for Guizhou products in this sector [78]. Group 5: Product Highlights - Featured products included Guizhou's unique agricultural offerings such as the Du Yun Mao Jian tea, Guizhou sturgeon, and Zunyi Chao Tian chili, showcasing the region's diverse agricultural capabilities [33][34][55]. - The promotion also emphasized the quality and uniqueness of Guizhou's agricultural products, aiming to enhance consumer awareness and appreciation [26][32]. Group 6: Collaborative Efforts - The event facilitated direct connections between Guizhou agricultural enterprises and Sichuan's hot pot industry, fostering collaboration and mutual benefits [42][46]. - Industry associations from both regions expressed strong support for integrating Guizhou's products into Sichuan's culinary landscape, enhancing the overall dining experience [62][64].
十城好物聚羊城,消费帮扶暖新春
Sou Hu Cai Jing· 2026-01-26 03:52
Core Viewpoint - The event "Consumption Assistance and Labor Benefits Action" aims to promote local specialties from various regions in China, enhancing consumer access to unique products while supporting economic development in underprivileged areas [1][6]. Group 1: Event Overview - The event features over a thousand specialty products from more than ten assistance collaboration regions, providing a rich shopping experience for Guangzhou residents [1]. - The exhibition lasts for four days, operating from 10 AM to 10 PM daily, showcasing products from regions like Meizhou, Qingyuan, and Guizhou [1]. Group 2: Consumer Engagement - Local citizens express appreciation for the convenience of purchasing diverse regional specialties in one location [5]. - The event emphasizes the journey of products from farms to tables, highlighting the economic benefits for local communities [5]. Group 3: Promotional Strategies - This year’s promotional measures are more targeted, offering exclusive discounts for Guangzhou union members through specific digital platforms [5]. - The event integrates product storytelling through live streaming, enhancing consumer connection to the products [5]. Group 4: Organizational Impact - The "Consumption Assistance and Labor Benefits Action" is a long-term initiative by the Guangzhou Federation of Trade Unions, fostering a sustainable mechanism for regional collaboration [6]. - Innovative measures, such as the establishment of the "Yangcheng Workers' Assistance Pavilion," facilitate the integration of local products into the daily lives of residents in the Greater Bay Area [6].
年货市集里的“山海情”:十城好物聚羊城,消费帮扶暖新春
Nan Fang Nong Cun Bao· 2026-01-23 15:04
Core Viewpoint - The "Consumption Assistance and Welfare Action" event in Guangzhou aims to promote local products from various regions, enhancing consumer access to unique goods while supporting economic development in assisted areas [6][48]. Group 1: Event Overview - The event features over a thousand unique products from regions supported by Guangzhou, including Xinjiang paper-skin walnuts, Tibet fragrant pork, and Guizhou prickly pear beverages [4][8]. - The event runs from January 23 to 26 at Beijing Road Pedestrian Street, attracting a large number of visitors and creating a festive atmosphere [5][11]. - Organized by multiple local organizations, the event serves as a bridge connecting different regions and promoting mutual prosperity [6][9]. Group 2: Consumer Engagement - The event provides a platform for citizens to purchase distinctive New Year goods, with a focus on local specialties from various regions [12][20]. - Special promotions are available for Guangzhou union members, including discounts and gifts with purchases, enhancing consumer participation [30][33]. - Live streaming and product storytelling are incorporated to engage consumers and highlight the significance of the products [36][38]. Group 3: Economic Impact - The initiative is part of a broader strategy to support the "Hundred-Thousand-Ten Thousand Project," which aims to stimulate economic growth in assisted regions through market access [41][49]. - The event not only promotes product sales but also contributes to the development of local industries and increases farmers' incomes [50][51]. - The long-term mechanism established by the Guangzhou Federation of Trade Unions aims to integrate assisted products into the daily lives of residents in the Greater Bay Area [42][44]. Group 4: Social Responsibility - The event is part of a larger initiative by the Guangzhou Federation of Trade Unions to provide support and care for workers, especially those in difficult situations [53][55]. - The ongoing New Year care actions include various measures aimed at improving the well-being and security of workers, extending beyond just holiday support [56][58].
千品惠购暖新春!广州消费帮扶工惠行即将在北京路热闹开市
Nan Fang Nong Cun Bao· 2026-01-19 08:31
Core Viewpoint - The event "Consumption Assistance and Labor Benefits" will take place in Beijing Road, Guangzhou, from January 23 to 26, showcasing a variety of regional products and promoting local goods while supporting rural revitalization efforts [3][4][5]. Group 1: Event Overview - The event will feature products from ten cities, including over a thousand unique assistance products [3][12]. - It aims to promote consumption assistance, local product promotion, and cultural tourism, creating a festive atmosphere for the New Year [8][9]. - The event is organized by the Guangzhou Federation of Trade Unions, Guangzhou Supply and Marketing Cooperative, and the Guangzhou Cooperation Office [6]. Group 2: Product Offerings - The event will include specialty agricultural products from regions such as Guizhou, Xinjiang, Tibet, Heilongjiang, Fujian, and various areas within Guangdong [7][12]. - Featured products include Xinjiang paper-skin walnuts, Tibetan fragrant pork, Guizhou prickly pear drinks, and local specialties like Zengcheng silk rice and Qingyuan dried tofu [12][13]. Group 3: Consumer Engagement - Guangzhou union members can enjoy exclusive shopping discounts by using the "Yue Gong Hui" or "Guangzhou Trade Union" app [15]. - On-site promotions include significant discounts, such as 200 yuan off for purchases over 400 yuan [16]. - The event will also feature live streaming to engage consumers and showcase the products and stories behind them [20][21]. Group 4: Additional Activities - The event will provide information on provincial employee health and relaxation bases, allowing consumers to plan leisure trips while shopping [27]. - The market will operate daily from 10 AM to 10 PM, transforming Beijing Road into a vibrant "New Year Goods Corridor" [29][30].