营收持续增长 造就856.27亿元品牌价值 当下，不少研究机构都在针对品牌价值进行量化研究，其中清华CBRC品牌价值评估模型在众多模型中极具代表性。该模型以清华大学多年来在品牌领域 的学术研究积累为基础，集理论、数据、智库三位一体开发，具有充分的权威性和专业性。 每经编辑｜蒙锦涛 11月18日，川酒集团"十五五"战略发布暨2025品牌大会（以下简称"发布会"）在成都盛大举行，会上发布川酒集团企业总体品牌价值为856.27亿元。此次 品牌价值评定，由每日经济新闻品牌价值研究院联合清华大学经济管理学院中国企业研究中心组成研究团队，经过数月研究完成，并形成《2025川酒集团 品牌价值报告》。 川酒集团成立以来，营收持续增长，2024年集团本部及联盟酒企营收突破380亿元，成为四川省首批全能型总部企业，2025年位列四川企业100强第27位。 凭借优秀的营业收入和营业利润，川酒集团的均衡财务收益随之提升，研究团队根据清华CBRC品牌价值评估模型，得出川酒集团品牌价值。 白酒企业的品牌价值与其独特基因紧密相连。产地渊源、历史积淀、人文底蕴等共同构成企业地理标志品牌资产，成为其不可复制的核心竞争力，可持续 增强消费者对企 ...

Core Insights - The Chinese liquor industry is undergoing significant adjustments and transformations, shifting from scale expansion to quality efficiency, from traditional channels to digital and experiential marketing, and from single product competition to comprehensive industry chain competition [1] Group 1: Company Development - Since its establishment in 2017, the Sichuan Liquor Group has achieved remarkable growth, with annual revenue increasing from 0 to 38 billion yuan and assets expanding 17 times [2] - The company has focused on integrating multiple excellent liquor enterprises and quality raw liquor production capacity within Sichuan, creating a large industrial base covering key liquor production areas [4] Group 2: Industry Positioning - Sichuan Liquor Group has become the largest raw liquor producer and supplier in China, developing a diversified product system that includes staple liquor and customized liquor [4] - The company operates a "百城百品百亿" (Hundred Cities, Hundred Products, Hundred Billion) initiative, which supports regional brands and helps them expand beyond Sichuan [5] Group 3: Quality and Innovation - Quality control is a fundamental aspect of the liquor industry, and Sichuan Liquor Group has established a comprehensive quality traceability system from production to consumption [7] - The company has created a strong talent pool by gathering industry experts, which supports continuous innovation and enhances its competitive edge [7] Group 4: Future Strategy - A strategic conference is scheduled to unveil the company's development goals and strategies for the next five years, focusing on brand value and innovative operational models [8] - The upcoming "川酒集团·潮饮生活节" (Sichuan Liquor Group Trendy Drinking Festival) aims to engage consumers and promote the brand's youthful and trendy image [10]