Core Viewpoint - The competition between JD and Meituan in the food delivery sector has intensified, leading both companies to announce welfare benefits for their delivery riders, aiming to improve their brand image and consumer trust [1][4]. Group 1: Welfare Initiatives - Meituan announced a "heat prevention insurance" for over 3 million riders starting from July 1, with an estimated investment of 1.6 billion yuan for rider protection this summer [1][2]. - JD has invested 2 billion yuan to enhance benefits for its full-time riders, including monthly allowances for heat and cold protection, and plans to provide 150,000 electric bikes with a buyback program for riders who complete a certain number of deliveries [2][4]. - Meituan is expanding its "work injury insurance" to 17 provincial-level regions and is piloting pension insurance subsidies [2][3]. Group 2: Brand Reputation and Consumer Trust - The initiatives by Meituan and JD are seen as a strategy to convert "rider rights" into brand reputation assets, aiming to recover from past negative publicity and enhance consumer loyalty [4]. - The focus on rider welfare is expected to create a healthier platform economy, balancing consumer benefits, labor rights, and sustainable development [1][4].