Core Viewpoint - JD Beauty has established the "Beauty Awards" to recognize outstanding products and brands, showcasing its growth and innovation in the beauty industry from 2025 onwards [1][5]. Group 1: Growth and Market Position - JD Beauty achieved double-digit growth in the first half of 2025, with accelerating growth over four consecutive quarters [3]. - JD Beauty has become the largest online sales channel for numerous international high-end brands, including Lancôme, SK-II, and Dior [3][13]. - Over 200 brands on JD Beauty have seen significant sales growth, establishing JD Beauty as a leading platform for online beauty sales [13]. Group 2: Awards and Recognition - The "Beauty Awards" includes 32 categories, such as "Best Moisturizer" and "Best Anti-Aging Product," aimed at selecting high-quality beauty products for consumers [5]. - Notable brands like Lancôme and Estée Lauder received awards for their exceptional performance in efficacy and innovation [5]. Group 3: Market Trends and Consumer Insights - Consumer demand for beauty products remains strong, with over 90% of users prioritizing product authenticity and 54.9% seeking advanced efficacy [6]. - The beauty industry faces challenges from emerging brands, necessitating precise trend capture and continuous product innovation [6]. Group 4: Strategic Initiatives - JD Beauty is implementing a "Category Penetration" strategy to support key segments like anti-aging and sun protection, collaborating with brand partners to create standout products [6][8]. - The "Tenfold Growth Plan" has attracted over 230 brands, with 146 brands achieving growth rates exceeding ten times, demonstrating the plan's effectiveness [9]. Group 5: New Product Development - JD Beauty integrates various resources for new product launches, resulting in several products achieving top sales rankings on launch day [11]. - The collaboration with brands like Clarins and Shiseido has led to record sales for new products, showcasing JD Beauty's capability in driving product success [11]. Group 6: Marketing Innovations - JD Beauty is enhancing its marketing strategies through personalized gifting experiences and collaborations with celebrities to boost brand visibility and sales [15][16]. - The "Physical Sampling" initiative has significantly increased sampling scale and user repurchase rates, improving consumer engagement [16]. Group 7: Future Outlook - JD Beauty plans to continue enriching its product offerings and optimizing service systems to enhance the shopping experience for consumers [19]. - The company aims to provide a more certain growth path for brand partners through ecosystem openness and refined audience operations [19].