Core Viewpoint - JD Beauty has established the "Beauty Awards" to recognize outstanding products and brands, showcasing its growth and innovation in the beauty industry from 2025 onwards [1][5]. Group 1: Growth and Market Position - JD Beauty achieved double-digit growth in the first half of 2025, with accelerating growth over four consecutive quarters [3]. - JD Beauty has become the largest online sales channel for numerous international high-end brands, including Lancôme, SK-II, and Dior [3][13]. - Over 200 brands on JD Beauty have seen significant sales growth, establishing JD Beauty as a leading platform for online beauty sales [13]. Group 2: Awards and Recognition - The "Beauty Awards" includes 32 categories, such as "Best Moisturizer" and "Best Anti-Aging Product," aimed at selecting high-quality beauty products for consumers [5]. - Notable brands like Lancôme and Estée Lauder received awards for their exceptional performance in efficacy and innovation [5]. Group 3: Market Trends and Consumer Insights - Consumer demand for beauty products remains strong, with over 90% of users prioritizing product authenticity and 54.9% seeking advanced efficacy [6]. - The beauty industry faces challenges from emerging brands, necessitating precise trend capture and continuous product innovation [6]. Group 4: Strategic Initiatives - JD Beauty is implementing a "Category Penetration" strategy to support key segments like anti-aging and sun protection, collaborating with brand partners to create standout products [6][8]. - The "Tenfold Growth Plan" has attracted over 230 brands, with 146 brands achieving growth rates exceeding ten times, demonstrating the plan's effectiveness [9]. Group 5: New Product Development - JD Beauty integrates various resources for new product launches, resulting in several products achieving top sales rankings on launch day [11]. - The collaboration with brands like Clarins and Shiseido has led to record sales for new products, showcasing JD Beauty's capability in driving product success [11]. Group 6: Marketing Innovations - JD Beauty is enhancing its marketing strategies through personalized gifting experiences and collaborations with celebrities to boost brand visibility and sales [15][16]. - The "Physical Sampling" initiative has significantly increased sampling scale and user repurchase rates, improving consumer engagement [16]. Group 7: Future Outlook - JD Beauty plans to continue enriching its product offerings and optimizing service systems to enhance the shopping experience for consumers [19]. - The company aims to provide a more certain growth path for brand partners through ecosystem openness and refined audience operations [19].

Core Insights - JD Beauty held its first "Beauty Awards" ceremony in Tianjin, showcasing over 100 renowned beauty brands and highlighting its growth since 2025, with double-digit growth in the first half of 2025 and accelerated growth over four consecutive quarters [1][2] - The "Beauty Awards" aims to recognize outstanding products and brands based on sales, user feedback, and technical strength, covering 32 categories including skincare and makeup, and will be an annual event to support the healthy development of the beauty industry [1][3] Group 1: Industry Trends - The beauty industry faces both opportunities and challenges, with strong consumer demand for skincare and a focus on product efficacy, as over 90% of users prioritize genuine products and 54.9% seek advanced effects like whitening and anti-aging [3][4] - New brands are rapidly entering the market, intensifying competition, necessitating brands to capture beauty trends accurately and innovate continuously to build differentiated competitive advantages [3][4] Group 2: JD Beauty's Strategies - JD Beauty implements a "Category Penetration" strategy to identify potential market segments and support key categories like anti-aging and sun protection throughout the year, collaborating with brand partners to create popular beauty products [3][4] - The "Tenfold Growth Plan" launched in 2024 has attracted over 230 brands, with 146 achieving over tenfold growth, and average growth exceeding 14 times, demonstrating the plan's effectiveness across various brand types [4][5] Group 3: Marketing Innovations - JD Beauty is innovating its marketing approach by integrating internal and external resources, focusing on gift scenarios and celebrity collaborations to provide brands with more certain growth paths [5][6] - The introduction of the "Physical Sampling" initiative in 2025 has increased sampling scale by over 16 times, significantly enhancing user repurchase rates through professional product reviews [6][7]