Core Viewpoint - Zhongyun Group (06601) maintains a "Buy" rating with a target price of HKD 3.00, predicting a net profit of HKD 210 million in 2025, corresponding to a 4.0x P/E ratio after cash adjustments [1] Financial Performance - The company achieved revenue of RMB 1.34 billion in the first half, a year-on-year increase of 7.2%, with an overall gross margin improvement of 2.9 percentage points to 49.3% [2] - Operating profit remained flat year-on-year despite a 20.7% increase in operating expenses, while the effective tax rate rose to 26.2% due to the expiration of tax incentives, expected to revert to around 20% for the full year [2] - Net profit for the first half was RMB 170 million, a slight decline of 3.3% year-on-year, with a mid-term dividend of HKD 0.057 and a payout ratio of 40%, maintaining an annual payout ratio of 80% [2] Growth in Pet Segment - The pet segment generated RMB 96 million in revenue, a remarkable year-on-year growth of 101.4%, increasing its share from 3.8% to 7.2% [3] - The gross margin for the pet segment improved by 8.6 percentage points to 58.1%, with plans to expand self-operated stores from 77 to 200 by 2027 and to initiate a franchise model as early as next year [3] Multi-Channel Strategy - Online revenue increased by 27.4% to RMB 520 million, accounting for 38.6% of total revenue, while offline revenue decreased by 2.6% [4] - The company is enhancing the distribution of high-margin products and improving the quality of distribution points to adapt to changes in offline consumer behavior, utilizing special display methods for promotion [4]