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15元“商超大食堂”硬控打工人
3 6 Ke· 2025-08-26 00:15
Core Viewpoint - The trend of supermarkets transforming into affordable dining options for workers is gaining momentum, as they provide cost-effective meals that cater to the needs of the working class [1][10][22]. Group 1: Consumer Behavior - Workers are increasingly turning to supermarkets for meals, with many able to spend as little as 20 yuan for a full day's worth of food [1][3]. - A family of four can enjoy a meal at a supermarket for around 50 yuan, averaging 10 yuan per person, highlighting the affordability and convenience of these dining options [3][5]. - The shift from traditional dining options to supermarket food courts is evident, as many workers abandon expensive takeout and office dining [7][10]. Group 2: Supermarket Innovations - Supermarkets are adapting to consumer preferences by redesigning their spaces to include food courts, with examples like the "海淀食堂" in Beijing, which can accommodate over 70 diners [8][10]. - Major supermarket chains like Yonghui and Wumart are launching various dining concepts, including self-service and community dining options, to attract more customers [11][13][15]. - The introduction of affordable meal options, such as 19.9 yuan self-service meals, is becoming a common strategy among supermarkets to draw in consumers [10][14]. Group 3: Market Trends - The rise of online shopping is leading to a decline in foot traffic in traditional malls, prompting many to pivot towards food services as a means of survival [18][20]. - Data indicates that over 65.7% of urban residents prefer online shopping, with younger demographics showing even higher rates, which is reshaping the retail landscape [18][20]. - Supermarkets are increasingly integrating dining services to enhance customer experience and drive additional sales, as dining can lead to increased purchases of groceries and other items [21][22]. Group 4: Challenges and Opportunities - While supermarket dining options are gaining popularity, there are concerns regarding food quality and customer experience, with some consumers noting the need for improved taste and variety [24]. - The "supermarket + dining" model shows potential for growth, but success will depend on continuous improvement in service and menu offerings to meet diverse consumer preferences [24].