超级重卡和超级轻卡系统平台
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“关键先生”的二次本土化:博世以全栈解决方案应对商用车变革
Jing Ji Guan Cha Wang· 2025-12-08 07:00
Core Insights - Bosch Commercial Vehicle Group is adapting to the significant transformation in the automotive industry by integrating hydrogen energy into its comprehensive technology solutions, emphasizing a future with diverse powertrains [1][2] - The penetration rate of new energy in commercial vehicles has surged from single digits to 30% in recent years, presenting both challenges and opportunities for manufacturers and suppliers [1] - Bosch is restructuring its technology system to meet the urgent transformation needs of customers, focusing on localized innovation and collaboration with Chinese partners [1][2] Group 1: Strategic Developments - Bosch is establishing the Bosch Intelligent Mobility Group, which will include the Commercial Vehicle Group, marking a significant organizational change to enhance its focus on automotive business [1][2] - The company has shifted its core philosophy from being a "concept enabler" to "rooted in China, adapting to trends, and co-creating value" [2] - Bosch is integrating various technologies such as power systems, electric drive, thermal management, steering, and driving assistance systems to provide customized solutions for different application scenarios [4][6] Group 2: Market Trends and User Needs - The commercial vehicle industry is evolving towards a focus on Total Cost of Ownership (TCO), with users increasingly prioritizing operational efficiency and investment returns [3][4] - The shift from "market segmentation" to "application scenario" driven development is reshaping the R&D and product planning processes in the commercial vehicle sector [5] - Bosch's research indicates that commercial vehicle manufacturers are transitioning their business strategies from "manufacturing and sales" to "full lifecycle solution providers" [8] Group 3: Technological Innovations - Bosch has developed an electric drive axle that integrates key components for direct control of wheel power, optimizing energy efficiency and space for battery systems [7] - The Electric Brake System (EBS) has been introduced to enhance safety standards in new energy commercial vehicles, aligning with China's evolving safety regulations [8] - Bosch is focusing on three main technology stacks: driver assistance, motion domain, and energy domain, combining hardware and software capabilities [6] Group 4: Collaborative Efforts and Local Innovation - Bosch is deepening its strategy of local innovation and collaboration in China, having established partnerships with local companies to enhance its technological offerings [9][11] - The company is leveraging local resources and channel advantages to accelerate the commercialization of new energy technologies [11][12] - Bosch's approach emphasizes the importance of collaboration with commercial vehicle manufacturers and academic institutions to drive innovation and scale [11][12] Group 5: Future Outlook - Bosch is committed to a multi-technology approach, supporting various powertrain technologies including diesel, natural gas, methanol, pure electric, and hydrogen fuel cells [13][14] - The company anticipates significant growth in hydrogen fuel cell vehicles, projecting an increase from under 10,000 units to around 100,000 units by 2027 [14] - Bosch is adapting its software architecture to align with future hardware developments, ensuring continuous upgrades and enhanced safety features [15]