Core Viewpoint - Haier Smart Home has demonstrated resilience in overseas markets despite ongoing global uncertainties, as evidenced by its third-quarter report for 2025, which shows significant revenue and profit growth [1] Financial Performance - For the first three quarters of 2025, Haier Smart Home reported revenue of 234.05 billion yuan and a net profit attributable to shareholders of 17.37 billion yuan, representing year-on-year growth of 10% and 14.7% respectively [1] - Overseas market revenue grew by 10.5% year-on-year, outperforming the industry average [1] Market Performance - North America showed stable operations, while market share in Europe expanded steadily [1] - Southeast Asia experienced growth exceeding 15%, South Asia over 25%, and the Middle East and Africa over 60% [1] Localization Strategy - Haier Smart Home has implemented a differentiated product strategy tailored to local market demands, enhancing its high-end product line in North America through GE Appliances [1] - In Europe, the company introduced energy-efficient products that exceed local energy standards, addressing regional energy cost concerns [1] Service Localization - The company has advanced its "four networks integration" strategy (logistics, information, service, and marketing networks) to improve local market responsiveness and service efficiency [2] - In Europe, Haier Smart Home optimized its logistics network, resulting in increased retail market share for refrigerators and washing machines in key markets [2] Supply Chain Localization - Haier Smart Home has adopted a diversified global supply chain strategy, enhancing local supply chain management [2] - The company increased production capacity in North America and launched a new air conditioning manufacturing base in Thailand, which is set to produce 6 million units annually [2] Industry Trends - The home appliance industry is shifting from a "contract manufacturing + shipping" model to a "local supply + long-term operation" model [2] - The adaptability of companies, organizational capabilities, and long-term strategic abilities will become critical evaluation metrics in the new phase of the industry [2]

Core Insights - Haier Smart Home has been awarded an AA rating by MSCI, marking it as the highest-rated company in the domestic industry for ESG practices [1] - The recognition from multiple authoritative ESG rating agencies, including Refinitiv and Huazheng Index, indicates Haier's strong performance in ESG across various dimensions [1] Group 1: Strategic Integration of ESG - Haier Smart Home integrates ESG as a core strategy, establishing a three-tier governance structure from the board to the execution level [2] - An ESG committee at the board level sets strategic goals and supervises execution, while cross-departmental collaboration ensures the strategy is implemented effectively [2] - ESG metrics are included in performance evaluations, linking them directly to employee incentives, thus embedding ESG into the core business development [2] Group 2: Systematic Green Practices - The company has developed a comprehensive green management model covering the entire product lifecycle from R&D to recycling [3] - Innovative low-carbon products have been launched, such as energy-efficient refrigerators and washing machines that exceed European energy standards by 30% and 70% respectively [3] - Haier operates a low-carbon manufacturing cluster with multiple waste-free and green factories, achieving significant carbon reduction through recycling initiatives [3][4] Group 3: Global Perspective and Inclusive Development - Haier Smart Home fosters a diverse cultural environment with members from over 50 countries, enhancing its global innovation capabilities [5] - The company has received multiple innovation awards, reflecting its commitment to valuing human capital and fostering creativity among its global teams [5] - Haier's social responsibility initiatives include significant contributions to education and community development, reinforcing its role as a responsible corporate citizen [5] Group 4: Pathway to Excellence in ESG - Haier's ESG practices have not only garnered recognition but also established a sustainable growth path centered on long-term value creation [6] - The integration of sustainable development into corporate strategy and operations redefines the standards for long-term-oriented companies [6] - The company's approach emphasizes the creation of economic, environmental, social, and governance value, providing key insights for the industry [6]