Core Insights - The current predicament of Qudian is attributed to a combination of structural issues, including regulatory misjudgments, strategic reversals, aggressive investments, and imbalanced marketing, rather than solely the initial business model risks [1][13] - Qudian has attempted multiple transformations but continues to struggle in finding a sustainable path forward, reflecting its ongoing difficulties [2] Financial Performance - In Q1 2025, Qudian reported revenue of 25.8 million yuan, a significant year-on-year decline of 53.76%, while net profit turned positive at 150 million yuan, primarily driven by non-recurring income from investments [1][4] - The "last mile" delivery business, a key focus area, generated only 23.8 million yuan in revenue in Q1 2025, down from 53.8 million yuan in the same period last year, indicating a substantial contraction [1][11] - The financial performance has shown a downward trend since 2020, with revenue dropping from 3.688 billion yuan in 2020 to 577 million yuan in 2022, marking the first comprehensive loss [4] Business Strategy and Transformation - Qudian's strategic direction remains unclear as it continues to frequently adjust its business focus, reflecting the challenges it faces in its transformation efforts [2] - The company has ventured into various sectors, including online education, automotive retail, community group buying, live e-commerce, and prepared meals, but most attempts have failed due to unclear positioning and lack of core competitiveness [3][4] - The "last mile" delivery business, which was expected to be a major revenue source, has shown high customer concentration, with the top four clients contributing over 80% of total revenue, leading to significant risks if any major client is lost [11][12] Asset and Liability Overview - Qudian maintains a strong asset base, with cash, restricted cash, time deposits, and short-term investments accounting for over 70% of total assets since 2022, indicating a solid financial foundation [7][9] - As of Q1 2025, total liabilities were reported at 1.294 billion yuan, representing 10.23% of total assets, suggesting a manageable debt level [10]