Core Insights - The Jiangsu Provincial Urban Football League ("Su Chao") has gained significant popularity since its launch in May, becoming a phenomenon in the sports sector for 2025, driving consumption in the cultural and tourism economy [1][2] Group 1: Event Impact - The league is currently active in 13 cities in Jiangsu, attracting thousands of spectators to each match, fostering a strong sense of local pride and community engagement [2][3] - The unique competitive atmosphere among cities in Jiangsu enhances the league's vitality, linking sports events with cultural tourism resources [3][7] Group 2: Economic Growth - The league has led to a 30% increase in foot traffic and a 70% rise in sales for cultural creative products in stores associated with the Jiangsu Wenhua Jinli Cultural Creative Company since June [4] - The overall tourism consumption in Xu Zhou reached 3.079 billion yuan, marking a 48.55% year-on-year increase within a month of the league's commencement [6] Group 3: Cultural Integration - The integration of sports, culture, and tourism is emphasized, with initiatives like "traveling with the events" being developed to enhance consumer experiences and stimulate economic growth [3][8] - Various cities are leveraging the league to promote local tourism, with initiatives such as free entry to attractions for ticket holders, significantly boosting local businesses [5][6] Group 4: Future Directions - The league is expected to continue evolving, with a focus on creating immersive and social consumption experiences to enhance brand visibility and consumer engagement [8]