Core Insights - The rise of local sports events, exemplified by the "Su Super" league, has become a significant topic online, attracting attention from regional banks like Jiangsu Bank, which has successfully integrated sports sponsorship with financial services [1][4][6] - Jiangsu Bank's model of transforming from a mere sponsor to an ecosystem builder in sports finance is noteworthy, providing comprehensive financial services beyond traditional sponsorship [4][6][9] - The competitive landscape for banks is shifting from traditional banking services to embedding financial solutions within lifestyle and community events, as demonstrated by Jiangsu Bank's approach [6][10][20] Summary by Sections Sports and Finance Integration - The "Su Super" league, featuring amateur teams from 13 cities, has gained immense popularity, with a single match attracting over 22,000 spectators, surpassing attendance at some professional leagues [1][4] - Jiangsu Bank's investment of 8 million yuan in naming rights has generated significant brand exposure, with over 1.3 billion views on Douyin [1][4] Jiangsu Bank's Innovative Model - Jiangsu Bank has evolved from a sponsor to an ecosystem co-builder, offering services like prize fund management and financing support for participating businesses, creating a "sponsorship + service + ecosystem" model [4][6] - The bank has transformed its mobile banking app into a service hub for the league, facilitating ticketing and live interactions, thus creating a closed-loop experience that can be replicated in other sectors [4][6] Industry Challenges and Opportunities - The banking sector faces significant challenges, with a 1.72% decline in overall revenue for listed banks in Q1 2025 and a record low net interest margin of 1.43% [7][9] - As traditional customer acquisition methods become less effective, banks are encouraged to develop localized ecosystem strategies, as seen in Jiangsu Bank's successful case [9][20] Broader Industry Trends - Other banks are following Jiangsu Bank's lead, engaging in sports sponsorships and integrating financial services into local sports events, such as Yunnan's football team and Sichuan Bank's involvement in local leagues [13][15][19] - The integration of financial services with sports events is seen as a new frontier for banks, emphasizing the importance of understanding local culture and community needs [12][20]