跑车造型主机
Search documents
跨境电商+产业带,中部地区企业谋求“品牌出海”
Di Yi Cai Jing· 2025-08-21 12:02
Core Insights - The four provinces in Central China are transitioning from a manufacturing base to digital trade, shifting focus from product output to brand output [1][2] - Amazon Global Selling launched the "Central China Provincial Industry Belt Accelerator Project" in Wuhan, aiming to support over a thousand factories or brands to go online within three years [1][4] - The project addresses challenges in brand building and product innovation faced by Central China enterprises in cross-border e-commerce [1][4] Group 1: Economic Growth and Opportunities - Hubei's cross-border e-commerce import and export volume reached 67.97 billion yuan, a year-on-year increase of 124%, with Ezhou leading the province with a growth rate of 273.9% [1][5] - The project is expected to enhance the resilience of global business layouts for Central China enterprises by improving seller capabilities in awareness, product quality, operations, and branding [4] - By 2028, the global industrial goods market is projected to exceed $470 billion, presenting significant growth opportunities for enterprises in Central China's industrial belts [4] Group 2: Industry Specific Developments - Hubei's advantageous industries, such as optoelectronic information, automotive parts, textiles, and tea, provide quality products for cross-border e-commerce [1][5] - The integration of "hard power" from industrial belts with "new channels" of cross-border e-commerce is crucial for inland enterprises to succeed in the global market [2] - The number of active sellers from Central China on Amazon's global sites is expected to see double-digit growth by June 2025 compared to the previous year [4] Group 3: Case Studies and Success Stories - The local brand, Pansheng Electronics, successfully transitioned from a traditional assembler to a global brand by leveraging Amazon's platform, achieving a monthly compound growth rate of over 90% in Q1 2025 [5] - In Henan, the cross-border e-commerce import and export volume grew from over 76 billion yuan in 2016 to over 260 billion yuan in 2024, with an average annual growth rate exceeding 24% [6] - The company Shuangbin in Henan adopted a dual-brand strategy targeting both B2C and B2B markets, resulting in over tenfold sales growth since joining Amazon [6]