Core Insights - The tourism sector in Guangdong Province is experiencing a significant increase in visitor numbers during the Spring Festival, with various attractions reporting growth in attendance compared to the previous year [2][5]. Group 1: Visitor Statistics - On February 20, 2023, 4A-level and above scenic spots in Guangdong received 3.779 million visitors, a year-on-year increase of 5.6% [2]. - Key monitored ancient post roads attracted 792,000 visitors, up 4.4% year-on-year [2]. - Red tourism sites welcomed 220,000 visitors, marking a 3.6% increase [2]. - Rural tourism points and historical villages received 540,000 visitors, reflecting a 6.3% growth [2]. - Public cultural institutions recorded 206,000 visitors, with a 3.3% increase [2]. Group 2: Cultural Activities - Various cultural events are enhancing the festive atmosphere, such as the "Golden Horse Celebrating the New Year" carnival in Yangjiang, which features folk performances and interactive experiences [2]. - The Qingyuan Meilin Lake Resort is hosting a "Cultural Year of the Chinese New Year" event, offering multiple game challenges and cultural experiences [2]. - Yunfu is focusing on traditional experiences and family interactions, providing immersive cultural tourism experiences for children [2][3]. Group 3: Travel Trends - The tourism market is entering a "staggered travel mode," with prices for domestic and outbound travel products decreasing by up to 40% starting February 21 [5]. - Cross-province flight prices are showing a clear downward trend, with average reductions of 30% to 40% for popular destinations like Yunnan and Sichuan [5]. - Domestic high-speed train tour prices are also returning to normal levels, with continued interest in winter sports destinations [5][6]. Group 4: Emerging Travel Interests - There is a noticeable increase in inquiries for outbound travel to countries like South Korea and Thailand, with prices expected to stabilize by late February [6]. - Cultural routes, particularly those highlighting Hakka culture, are gaining popularity, with experiential activities becoming a focus [6]. - Spring outing products are being launched, with flower viewing themes like rapeseed and cherry blossoms becoming popular post-festival [6].