Core Insights - The article highlights the increasing popularity of winter tourism, particularly ice and snow activities, during the New Year holiday period in 2026, with significant participation and engagement from tourists [2][4]. Group 1: Winter Tourism Trends - Ice and snow tourism has become a major attraction during the New Year holiday, with a notable 40% of the top 20 busiest flight routes being ice and snow destinations [2]. - Domestic travel product bookings for the New Year holiday increased by over 50% year-on-year, largely driven by interest in ice and snow destinations [2]. - Shanghai's new attractions, such as the immersive aerial performance at the Yao Xue Ice and Snow World, drew over 50,000 visitors [1]. Group 2: Cultural and Traditional Tourism - The "non-heritage" tourism theme saw an 85% increase in search and booking activity during the New Year holiday, indicating a growing interest among younger generations in traditional culture [5]. - Events incorporating traditional crafts and performances, such as the "Flowing Non-Heritage Yangtze Culture Grand Award" market, attracted significant crowds, particularly among younger visitors [4][5]. - The Shanghai Haichang Ocean Park featured performances that integrated non-heritage elements, enhancing cultural engagement for attendees [4]. Group 3: Overall Tourism Performance - Shanghai hosted over 6.82 million tourists during the three-day holiday, generating a tourism revenue of 12.27 billion yuan, with an average hotel occupancy rate of 70% [7]. - Major travel platforms reported a fourfold increase in domestic scenic spot ticket bookings compared to the previous year, indicating a robust recovery in tourism demand [7]. - The trend of "coming to China for New Year" is gaining traction, with inbound tourism showing significant growth across nearly 100 cities [7].

Core Insights - The 33rd Guangzhou International Tourism Fair (GITF) successfully concluded, attracting 1,006 tourism organizations from 55 countries and regions, with 36,986 professional visitors and tourists attending [1] Group 1: Global Cultural and Tourism Integration - The fair emphasized the theme of "meaningful travel, lasting connections," showcasing a variety of cultural experiences from different countries, including Sri Lanka, Qatar, Nepal, South Korea, Russia, and Oman [3] - GITF marked a transformation from "traffic aggregation" to "value creation," leveraging Guangzhou's resource advantages to create a new paradigm for multi-party win-win development [3] Group 2: Bay Area Collaboration - The event highlighted the collaborative development of the Guangdong-Hong Kong-Macao Greater Bay Area, with travel agencies forming a "9+2 city travel agency alliance" to integrate cultural and tourism industries [5] - Guangzhou launched "50 tourism routes for the year of the National Games," connecting various cultural landmarks in the city [5] Group 3: Consumer Engagement and Sales Performance - The fair served as a "global vacation map," with Guangzhou Kanghui reporting a sales increase of over 45% compared to the previous year, and a 28% increase from the last autumn fair [7] - The outbound tourism market showed strong performance, with significant discounts attracting customers, and the "Dancing Global" series tour to Thailand gaining popularity [8][9] - Domestic tourism also saw robust growth, with high-speed rail routes to destinations like Enshi and Guizhou being favored by older travelers [8][9] Group 4: Future Prospects - The GITF 2025 concluded with plans for continued innovation in "cultural tourism + sports," "cultural IP activation," and "potential market exploration," with the next fair scheduled for May 21-23, 2026 [10]