（来源：中国消费者报） 图：冬季可选择质地厚润、渗透性好的身体霜。 资料图片 随着全国大部分地区进入严寒模式，气温持续走低，空气湿度骤降。在这种气候条件下，越来越多的消 费者开始遭受皮肤干燥、起皮、瘙痒乃至敏感泛红的困扰。如何科学应对冬季皮肤问题、选择合适的身 体护理产品，成为当下消费者关注的焦点。 低温低湿的气候会让皮肤水分加速向空气中逸散。与夏天相比，冬天皮肤的代谢功能下降，皮脂腺分泌 随之减少，导致皮肤缺油，让皮肤自身的"锁水膜"变薄，油脂和水分双重流失。再加上冬季过度取暖、 清洁方式不当等生活习惯，进一步加剧皮肤屏障损伤，最终引发干燥、脱屑甚至敏感泛红等问题。 在应对皮肤干痒时，不少人会陷入护理误区，让问题雪上加霜：一是热水烫洗，高温虽能暂时止痒，却 会加速皮肤水分流失，破坏皮脂膜；二是频繁抓挠，易划伤皮肤引发感染，还会形成"越挠越痒"的恶性 循环；三是忽视身体护理，只给面部涂保湿霜，殊不知身体皮肤的锁水能力更弱，更需要专用护理产品 的滋润。 专家指出，沐浴后的3分钟—5分钟是护肤的"黄金期"。此时皮肤角质层含水量较高，及时涂抹具有修护 功能的保湿产品，能最大程度地将水分锁在皮肤内，并补充细胞间脂质加 ...

Core Viewpoint - The article highlights the resilience of the baby skincare market in China, which is experiencing significant growth despite a declining birth rate and overall slowdown in the fast-moving consumer goods (FMCG) sector. The market is driven by three main factors: awakening consumer power in lower-tier cities, increasing demand for refined and scenario-based products, and the integration of multi-channel sales strategies [1][3][14]. Group 1: Market Trends - In 2024, China's birth population is reported at 954,000, showing a slight recovery but remaining low, contributing to a slowdown in the overall mother and baby FMCG market [1]. - The baby skincare segment has shown a robust annual spending growth of 26% per hundred households, indicating a strong market demand for innovative products [1][3]. - Lower-tier cities are emerging as key growth engines for the baby FMCG market, with spending growth in these areas significantly outpacing that of first-tier cities, with a growth index of 157 [3][10]. Group 2: Consumer Behavior - New parents in lower-tier cities are increasingly prioritizing product safety, reputation, and brand strength over low prices, reflecting a shift in consumer behavior and expectations [3][4]. - The demand for refined baby skincare products is rising, with categories such as children's sunscreen and lip balm experiencing sales growth of 28%, indicating a trend towards more specialized and high-quality products [6][7]. Group 3: Channel Diversification - The FMCG market is witnessing a trend towards channel diversification, with young families purchasing through more channels than the overall market average, necessitating a multi-channel approach for manufacturers [10]. - Despite a contraction in overall sales at mother and baby stores, the baby skincare segment has achieved growth, particularly in lower-tier cities, with a sales growth index of 137 [10][11]. - Manufacturers are encouraged to explore new high-experience channels and leverage local life platforms to capture immediate retail opportunities and expand market reach [11][14].