Core Viewpoint - The article discusses the evolution of esports as a cultural bridge between virtual and real worlds, highlighting the significant role of Chinese companies in the global esports landscape, particularly through the example of Xingjing Weiwang Group's strategic moves in the industry [1][3]. Group 1: Esports as a Cultural Connector - The 2025 League of Legends World Championship attracted over 60 million peak concurrent viewers and an average of 18 million viewers, setting a new record for esports events [1]. - Esports serves as a cultural highway, allowing for instantaneous connections among global audiences, with Chinese teams and companies playing pivotal roles in this dynamic [1]. Group 2: Xingjing Weiwang Group's Global Strategy - Xingjing Weiwang Group is positioning itself as a key player in the esports industry by balancing regional engagement with global expansion, exemplified by its acquisition of the Swedish club Ninjas in Pyjamas (NIP) [3][8]. - The acquisition of NIP not only enhances Xingjing Weiwang's competitive resources but also provides access to a mature governance system and a global fan base, accelerating its globalization strategy [8][10]. Group 3: Establishing Industry Standards - The merger with NIP allows Xingjing Weiwang to leverage over 20 years of systematic training experience in esports, creating a comprehensive talent development pathway that includes youth training and career support [14][19]. - The establishment of a standardized training system is crucial for regions like Southeast Asia and the Middle East, where the esports industry is rapidly growing but lacks a mature talent ecosystem [16][19]. Group 4: Innovative Consumption Models - Xingjing Weiwang is exploring new models of value creation in the esports sector, integrating technology with physical experiences through initiatives like the MR digital sports project "Dodgeball DBQ" [20][22]. - The company aims to create immersive experiences that resonate with younger audiences in Southeast Asia, where there is a high demand for light, engaging digital sports content [22]. Group 5: Long-term Value Creation - By connecting various industries and cities, Xingjing Weiwang is not just focusing on esports but is also engaging in broader industrial connections, demonstrating a commitment to long-term value creation in the digital economy [23][24]. - The company's approach signifies a shift from being mere content providers to becoming integral players in the foundational structures of the global esports industry [24].