扬子晚报网1月6日讯(记者姜天圣)近日，2025年度中国电竞产业年会在北京市石景山区举办。本次年会由中国音像与数字出版协会主办，多部门联合支持 承办，沐瞳科技决胜巅峰中国电竞负责人Mike在会上发表主题分享，详解《决胜巅峰》十年全球化布局成果及国内发展规划，展现这款全球顶级移动电 竞产品的中国落地战略。 沐瞳科技决胜巅峰中国电竞负责人Mike 十年深耕铸就全球电竞标杆 作为沐瞳科技旗下核心产品，《决胜巅峰》自2015年推出以来，始终以全球化为发展核心。截至目前，该产品已积累全球近15亿注册用户，发行覆盖220 多个国家和地区，搭建4000个全球服务器，支持24种语言版本。在47个国家的APP Store和120个国家的Google Play平台上排名领先，成为东南亚等地区的 国民级游戏。 用户数据持续领跑行业，全球月活用户突破1亿，每日有近4000万玩家参与跨区域对战。依托庞大的用户基础，《决胜巅峰》构建了成熟的电竞赛事体 系，2017年首办印尼线下赛事，2019年推出世界总决赛M赛，2024年入驻电竞世界杯，2025年成功入选2026年爱知名古屋亚运会正式比赛项目，实现从区 域赛事到国际顶级赛事的跨越。 在 ...

Core Insights - The Chinese esports industry is projected to generate revenue of 29.331 billion yuan in 2025, reflecting a year-on-year growth of 6.40% [1] - The user base for esports in China is expected to exceed 495 million by 2025, marking a significant increase with a growth rate of 1.06% [1] Industry Growth and Trends - The esports industry is experiencing continuous growth, with a focus on global expansion, accelerated mobile development, and the emergence of regional ecosystems [3] - The KPL annual finals in November set a Guinness World Record for the highest attendance at a single esports event, with over 60,000 spectators [3][6] - The integration of esports with various sectors is creating new opportunities, as seen in the economic boost to local businesses during major events [3][10] Game Categories and Popularity - Shooter games dominate the esports landscape, accounting for 28.3% of the market, followed by MOBA and sports games at 14.1% each [4] - Popular titles like "Valorant" and "Delta Force" have significantly contributed to the growth of the shooter genre, with "Delta Force" achieving over 30 million daily active users [6] Mobile Esports Dominance - Mobile esports events are the mainstream, with mobile games comprising 58.6% of the market, while client games account for 25.3% [6] - The KPL finals marked a significant milestone as the first mobile esports event held at the Bird's Nest, attracting over 60,000 attendees [6][7] Event Activity and Format - In 2025, there will be 142 provincial and above-level professional esports events, an increase of 18 from the previous year, with 54% being fully offline events [8] - The rise of offline events is revitalizing the esports atmosphere and boosting local tourism and consumption [8][10] Technological Innovations - Technological advancements are enhancing the esports experience, with innovations in broadcasting, data systems, and cross-platform streaming [12][13] - Companies are leveraging AI and 5G technologies to improve live streaming quality and viewer engagement [13] Globalization of Esports - The Chinese esports industry is deepening its presence in overseas markets, particularly in Southeast Asia, the Middle East, and Latin America [14] - Major Chinese esports titles are gaining international recognition, with over 10 million overseas viewers and peak attendance of over 4.13 million for top events [14][16] Cultural Integration - The integration of esports with cultural tourism is becoming a trend, with events driving local economic activity and attracting visitors from outside cities [10][11] - The "1+1+PLUS" model aims to combine esports events with cultural and tourism activities, enhancing the overall experience [10][11]

Core Insights - CFM esports is accelerating its international expansion with the announcement of the new world-class tournament CFLC and the launch of the SEA Southeast Asia region, marking a significant step for Chinese mobile esports on the global stage [1][3]. Group 1: Event Overview - The CFML S18 Autumn Finals and the 10th Anniversary Celebration of CFM esports took place on December 6 at the Olympic Sports Center in Zhengzhou, Henan [1]. - CFM esports has established a comprehensive event matrix, including professional leagues (CFML), mass participation events, and university competitions, creating a complete talent development pathway [3]. Group 2: International Expansion - The SEA Southeast Asia qualifiers are currently underway, covering countries such as the Philippines, Indonesia, Vietnam, Thailand, and Malaysia, indicating the official launch of CFM esports' overseas presence [3]. - The newly announced CFLC tournament aims to gather top teams from around the world to compete for the championship, establishing a high-level competitive platform that connects domestic and international esports [3]. Group 3: Future Prospects - The launch of the SEA region and the CFLC tournament signifies a new phase of "domestic cultivation and global competition" for CFM esports, enhancing its international operational capabilities [5]. - The commitment to creating the most professional and comprehensive FPS mobile esports events reflects the industry's ambition to elevate the quality of esports competitions [5].

Core Viewpoint - The article discusses the evolution of esports as a cultural bridge between virtual and real worlds, highlighting the significant role of Chinese companies in the global esports landscape, particularly through the example of Xingjing Weiwang Group's strategic moves in the industry [1][3]. Group 1: Esports as a Cultural Connector - The 2025 League of Legends World Championship attracted over 60 million peak concurrent viewers and an average of 18 million viewers, setting a new record for esports events [1]. - Esports serves as a cultural highway, allowing for instantaneous connections among global audiences, with Chinese teams and companies playing pivotal roles in this dynamic [1]. Group 2: Xingjing Weiwang Group's Global Strategy - Xingjing Weiwang Group is positioning itself as a key player in the esports industry by balancing regional engagement with global expansion, exemplified by its acquisition of the Swedish club Ninjas in Pyjamas (NIP) [3][8]. - The acquisition of NIP not only enhances Xingjing Weiwang's competitive resources but also provides access to a mature governance system and a global fan base, accelerating its globalization strategy [8][10]. Group 3: Establishing Industry Standards - The merger with NIP allows Xingjing Weiwang to leverage over 20 years of systematic training experience in esports, creating a comprehensive talent development pathway that includes youth training and career support [14][19]. - The establishment of a standardized training system is crucial for regions like Southeast Asia and the Middle East, where the esports industry is rapidly growing but lacks a mature talent ecosystem [16][19]. Group 4: Innovative Consumption Models - Xingjing Weiwang is exploring new models of value creation in the esports sector, integrating technology with physical experiences through initiatives like the MR digital sports project "Dodgeball DBQ" [20][22]. - The company aims to create immersive experiences that resonate with younger audiences in Southeast Asia, where there is a high demand for light, engaging digital sports content [22]. Group 5: Long-term Value Creation - By connecting various industries and cities, Xingjing Weiwang is not just focusing on esports but is also engaging in broader industrial connections, demonstrating a commitment to long-term value creation in the digital economy [23][24]. - The company's approach signifies a shift from being mere content providers to becoming integral players in the foundational structures of the global esports industry [24].

Market Development - The Chinese esports market is projected to reach approximately 179 billion yuan in 2024, reflecting a year-on-year growth of 5.5%, indicating a robust development trend [4] - The user base for esports in China is expected to be around 511 million in 2024, with a slight year-on-year increase of 0.6%, showing a stable user scale at a high level [7] Industry Dynamics - The current core dynamics of the Chinese esports industry include accelerated internationalization, establishment of standardized systems, diversification of ecosystems, and widespread public participation, all of which are expected to drive the continuous growth and prosperity of the esports market [1] - The esports industry is experiencing a transition towards sports professionalism, with the potential for the esports Olympics to propel the industry into a new stage of mature development [2] User Characteristics - Esports users are gradually expanding from a younger demographic to a broader age range, with 68.5% of users aged 30 or below and 31.5% aged above 30, indicating a shift in user demographics [27] - A significant majority of esports users, 79.4%, believe that esports are important to their lives, and 90.5% hold a positive and optimistic view of the future development of the esports industry [32] Development Trends - The future of the Chinese esports industry is expected to showcase trends such as globalization, emphasis on long-term value, diversification of business models, and adaptation for older demographics, which may lead to new breakthroughs in the industry [1][41] - The esports industry is moving towards sustainable development and long-termism, balancing commercial returns with social value, and transitioning from a "traffic economy" to a "value economy" [41] Standardization - The establishment of industry and talent standards is becoming increasingly important, with a shift from experience-driven to rule-driven development, enhancing stability and replicability in the esports sector [19][20] - The dual-track approach of vocational training and academic education is being implemented to cultivate more professional talent in the esports industry, addressing the talent gap effectively [20] Diversification - The diversification of esports content, industry ecology, and cooperation areas is unlocking further growth potential, transitioning the industry from a gaming focus to a broader entertainment ecosystem [21] - The esports industry is witnessing a rise in cross-industry collaborations, enriching content and forms, and injecting innovative momentum into sustained development [21] Popularization - The popularization of esports is breaking traditional user limitations, expanding the audience from professional stages to broader public life scenarios, thus promoting the dissemination of esports culture and social values [25] - The increasing recognition of esports among a wider demographic, including older users, is creating a "silver-haired esports" market, which is becoming an important growth segment [49]

Market Development - The Chinese esports market is projected to reach approximately 179 billion yuan in 2024, reflecting a year-on-year growth of 5.5%, indicating a robust development trend [4] - The user base for esports in China is expected to be around 511 million in 2024, with a slight year-on-year increase of 0.6%, showing a stable user scale at a high level [7] Industry Dynamics - The current core dynamics of the Chinese esports industry include accelerated internationalization, establishment of standardized systems, diversification of ecosystems, and widespread public participation, all contributing to the market's growth and prosperity [1] - The esports industry is experiencing a transition towards sports professionalism, with increasing social recognition and integration with traditional industries [2][3] User Characteristics - Esports users are gradually expanding from a younger demographic to a broader age range, with 31.5% of users now over 30 years old, and female users have increased by 4.9% compared to 2023 [26] - A significant majority of esports users (79.4%) believe that esports are important to their lives, and 90.5% hold a positive outlook on the future development of the industry [31] Development Trends - Future trends in the Chinese esports industry include globalization, a focus on long-term value, diversification of business models, and adaptation for older demographics, which are expected to drive new breakthroughs in the industry [1][40] - The esports industry is moving towards sustainable development and long-termism, balancing commercial gains with social value [40] Standardization - The establishment of industry and talent standards is crucial for the esports industry's development, with a shift from experience-driven to rule-based governance, enhancing stability and replicability [19][20] - The dual-track approach of vocational training and academic education is addressing the talent gap in the esports sector, fostering a more professional workforce [19] Diversification - The diversification of esports content, ecosystem, and collaboration areas is unlocking growth potential, transitioning the industry from gaming to a broader entertainment ecosystem [21] - Cross-industry collaborations and content innovation are injecting new vitality into the esports market [21] Popularization - The popularization of esports is breaking traditional user limitations, expanding participation from professional stages to broader public life scenarios, and promoting cultural dissemination and social responsibility [24] - The emergence of "silver-haired esports" is noted, with an increasing number of older users engaging in esports, highlighting the need for an age-friendly esports ecosystem [49]

Group 1: Core Insights - The 2024 CS Major in Shanghai marks a significant event for the globalization of Chinese culture and esports, with 56 global teams competing in front of 70,000 spectators [1] - Perfect World (002624) is leveraging esports as a key driver for brand enhancement and is expected to achieve a net profit of 480 to 520 million yuan in its gaming business by mid-2025, successfully turning around its losses [1] - The company is focusing on building a "content-experience-ecosystem" closed-loop system to enhance the international competitiveness of Chinese esports and ensure sustainable industry development [1] Group 2: Strategic Partnerships and Ecosystem Development - Perfect World has formed the Perfect Esports Partner Alliance with NVIDIA, Intel, and other partners to expand the esports ecosystem, shifting from single-device support to a comprehensive technology integration approach [2] - The alliance aims to create a full-scenario system covering various levels of esports events, ensuring stable operations and enhanced experiences for players and audiences [2] - The integration of technology, including AI and traditional Chinese cultural elements, is expected to provide a unique aesthetic for esports events [2][3] Group 3: Content Quality and User Experience - Perfect World has established a three-tier esports event system to enhance content quality and user experience, ranging from grassroots events (PNL) to professional competitions (PWC) and top-tier international events (CAC, Major) [3][4] - The company emphasizes the importance of immersive design in esports, drawing inspiration from traditional sports to enhance the spectator experience [4] - The dual strategy of driving product sales and promoting Chinese culture globally through esports is seen as a way to create a commercial closed loop [4] Group 4: Globalization of Chinese Esports - The Chinese esports industry generated 12.761 billion yuan in actual sales revenue in the first half of 2025, with a user base of nearly 493 million, indicating room for international influence expansion [5] - Perfect World aims to enhance the international visibility of its events and is actively collaborating with partners to build a comprehensive esports ecosystem [5] - The company is positioning itself as a technology integrator, cultural promoter, and ecosystem builder, focusing on creating a competitive and vibrant esports industry [5][6]

Core Viewpoint - Perfect World is enhancing its esports business by forming a strategic partnership alliance with major industry players, aiming to create a more comprehensive esports ecosystem and promote Chinese esports globally [1][3][7]. Group 1: Partnership and Collaboration - Perfect World has signed a strategic cooperation agreement with four major partners: NVIDIA, Intel, AGON, and Samsung, to establish the Perfect Esports Partner Alliance [1][3]. - The CEO of Perfect World, Gu Liming, emphasized the importance of collaboration with partners in hardware and software to build a robust esports ecosystem and enhance the quality of esports events [3][4]. - The partnership aims to leverage technology to improve user experience and event presentation, focusing on both content quality and user engagement [4][7]. Group 2: Industry Trends and Goals - The integration of esports and technological innovation is becoming a significant trend in China, with a shift from "scale growth" to "high-quality development" in the esports industry [7]. - Perfect World aims to showcase China's capability in hosting top-tier esports events globally, contributing to the standardization, professionalization, and globalization of the Chinese esports industry [7][10]. - The collaboration reflects a broader industry movement towards deeper partnerships that go beyond traditional sponsorships, focusing on technological upgrades and content co-creation [10].

Market Development - The Chinese esports market is projected to reach approximately 179 billion yuan in 2024, reflecting a year-on-year growth of 5.5%, indicating a robust development trend [4] - The user base for esports in China is expected to be around 511 million in 2024, with a slight year-on-year increase of 0.6%, showing a stable user scale at a high level [7] Industry Dynamics - The current core dynamics of the Chinese esports industry include accelerated internationalization, establishment of standardized systems, diversification of ecosystems, and widespread public participation, all contributing to the market's growth and prosperity [1] - The esports industry is experiencing a transition towards sports professionalism, with the potential for the esports Olympics to usher in a new stage of mature development [2] User Characteristics - Esports users are gradually expanding from a younger demographic to a broader age range, with 68.5% of users aged 30 or below and 31.5% aged above 30 [26] - A significant majority of esports users (79.4%) believe that esports are important to their lives, and 90.5% hold a positive and optimistic view of the industry's future [31] Development Trends - Future trends in the Chinese esports industry include globalization, emphasis on long-term value, diversification of business models, and adaptation for older demographics, which are expected to drive new breakthroughs in the industry [1][40] - The esports industry is moving towards sustainable development and long-termism, balancing commercial returns with social value [40] Standardization - The establishment of industry and talent standards is crucial for the esports industry's development, with a shift from experience-driven to rule-driven growth, enhancing stability and replicability [19][20] - The dual-track approach of vocational training and academic education is addressing the talent gap in the esports sector [19] Diversification - The diversification of esports content, ecosystem, and cooperation areas is unlocking further growth potential, transitioning from a gaming industry to a broader entertainment industry [21] - The esports industry is exploring various business models that align content ecosystems with user needs, leveraging IP assets, and fostering cross-industry collaborations [42][44] Inclusivity - The trend of inclusivity in esports is breaking traditional user limitations, expanding participation from professional stages to broader public life scenarios, and promoting the dissemination of esports culture [24] - The emergence of "silver-haired esports" is noted, with an increasing number of older users engaging in esports, highlighting the need for an age-friendly esports ecosystem [49]

Core Insights - The ChinaJoy event and the 2025 Global Esports Conference highlighted the growth of China's esports industry, with a reported revenue of 12.761 billion yuan in the first half of 2025, marking a year-on-year increase of 6.10% and a user base of nearly 493 million, up by 0.59% [1][2] Industry Overview - The esports industry in China is evolving with a focus on optimizing supply and boosting consumption, while integrating technology, culture, and entertainment [2] - Live streaming remains the largest revenue source, accounting for 80.38% of total income, while events, clubs, and other revenues make up 19.62%, indicating a stable revenue structure [2] - The user base for esports is stable at approximately 493 million, with slight growth observed [2] Game Preferences and Platforms - Among esports products, shooting games dominate with a 27.7% share, followed by tactical multiplayer games at 14.9% and sports games at 11.7% [2] - Mobile platforms lead in esports product distribution, comprising 58.5%, while client-based games account for 25.5% [2] Regional Insights - Shanghai is the leading city for hosting esports events, with a 22.9% share, followed by Chongqing, Hangzhou, and Beijing [3] - Shanghai also has the highest number of esports clubs, totaling 34, with Beijing, Guangzhou, and Shenzhen following [3] International Expansion - The esports industry is actively expanding into international markets, particularly in Latin America, with significant viewership for major events, such as a peak of over 4.13 million viewers for a single event [4][5] - The push for global expansion is seen as essential for the growth of China's esports industry, with a focus on promoting original IPs and integrating into the global esports landscape [4][5] Future Outlook - The industry is expected to leverage favorable policies and public interest to introduce high-quality esports products and enhance its international presence [2] - The standardization of esports rules and regulations is viewed as crucial for its recognition as a global sport, with ongoing efforts to align with international standards [5]