Core Insights - The 28th Chengdu International Auto Show opened on August 29, showcasing nearly 120 brands and over 1,600 vehicles, highlighting cutting-edge innovations and future trends in the global automotive industry [1] - The theme of the auto show is "Leading the Trend, Moving Towards New Directions," with an exhibition space of 220,000 square meters covering 12 major halls and outdoor areas, featuring dedicated pavilions for some domestic brands [1] - Experts suggest that the industry needs to shift from incremental thinking to quality thinking, transitioning from rapid growth to high-quality development, driven by new demands that promote continuous technological upgrades in the automotive sector [1] Company Highlights - BYD's public relations director introduced an intelligent street area at the outdoor exhibition, featuring interactive experiences such as drone interactions [1] - Geely's senior vice president mentioned the reconstruction of voice interaction experiences in vehicles, aiming to evolve cars into "warm travel partners" [1] - Chery's chairman announced an investment of over 10 billion yuan and a research team of more than 5,000 people to create a brand favored by young consumers through integrated operations of production, sales, and services [1] Market Trends - The president of the China Council for the Promotion of International Trade's Automotive Industry Committee noted a stable upward trend in the automotive market this year, supported by policies such as trade-in programs [1] - Localized production is accelerating in the context of expanding automotive exports [1]