Core Insights - The 28th Chengdu International Auto Show opened on August 29, showcasing nearly 120 brands and over 1,600 vehicles, highlighting cutting-edge innovations and future trends in the global automotive industry [1] - The theme of the auto show is "Leading the Trend, Moving Towards New Directions," with an exhibition space of 220,000 square meters covering 12 major halls and outdoor areas, featuring dedicated pavilions for some domestic brands [1] - Experts suggest that the industry needs to shift from incremental thinking to quality thinking, transitioning from rapid growth to high-quality development, driven by new demands that promote continuous technological upgrades in the automotive sector [1] Company Highlights - BYD's public relations director introduced an intelligent street area at the outdoor exhibition, featuring interactive experiences such as drone interactions [1] - Geely's senior vice president mentioned the reconstruction of voice interaction experiences in vehicles, aiming to evolve cars into "warm travel partners" [1] - Chery's chairman announced an investment of over 10 billion yuan and a research team of more than 5,000 people to create a brand favored by young consumers through integrated operations of production, sales, and services [1] Market Trends - The president of the China Council for the Promotion of International Trade's Automotive Industry Committee noted a stable upward trend in the automotive market this year, supported by policies such as trade-in programs [1] - Localized production is accelerating in the context of expanding automotive exports [1]

Core Viewpoint - Longhua Automobile is recognized as a true national brand that withstands the test of time and market, emphasizing self-research and innovation, vertical integration, and a globalized full industry chain layout [1][12]. Group 1: High-Quality Development - Longhua Automobile focuses on mastering key core technologies, ensuring quality and innovation in its products [1]. - The company has invested over 10 billion annually in R&D, establishing a strong competitive edge in technology and innovation [5][6]. - Longhua's 4.0T V8 engine and advanced transmission systems mark significant milestones in China's automotive industry [5]. Group 2: Industry Challenges and Responses - The automotive industry faces intense price wars and declining profit margins, with 2024 profits down 8% year-on-year to 462.3 billion [4]. - Longhua's chairman, Wei Jianjun, has openly criticized the industry's price wars and called for responsible practices, leading to increased regulatory scrutiny [3][4]. - The company has maintained a long-term development strategy, focusing on quality over short-term gains [5]. Group 3: Global Expansion and Market Strategy - Longhua has adopted an "ecological overseas" strategy, emphasizing brand and industry output rather than mere product export [8]. - The company has established production bases in Thailand and Brazil, with significant local production rates and advanced manufacturing techniques [8][9]. - Longhua's global sales network spans over 170 countries, with cumulative overseas sales exceeding 2 million vehicles [10]. Group 4: Recognition and Future Outlook - The recognition from the People's Daily highlights Longhua's commitment to high-quality development and its role as a representative of national brands [12]. - Longhua's approach to internationalization and commitment to quality has garnered respect in overseas markets, as evidenced by positive engagements with foreign leaders [9].