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河北文旅为何如此吸引游客
Jing Ji Ri Bao· 2025-08-20 23:11
Core Insights - The phrase "So close, so beautiful, where to go on weekends?" has become a cultural phenomenon, significantly increasing the visibility of Hebei as a travel destination, with Douyin-related topics garnering over 13 billion views [1][2] - The success of this campaign is attributed to a combination of long-term cultivation and short-term creative strategies, including social media engagement and community participation [2][4] Group 1: Marketing and Promotion Strategies - The campaign's viral effect was enhanced by the involvement of local celebrities, such as Olympic champion Sun Yingsha, and over 80 other Hebei-born celebrities, which significantly boosted national recognition [4][6] - The use of micro-short dramas and social media rewards has attracted a younger audience, with over 50 billion views on award-winning videos related to Hebei tourism [4][6] - Seasonal activities and events have been strategically planned to maintain ongoing interest, showcasing the diverse attractions of Hebei throughout the year [4][6] Group 2: Tourism Resources and Infrastructure - Hebei boasts a unique geographical diversity, featuring various landscapes such as grasslands, beaches, deserts, and mountains, along with cultural heritage sites like the Great Wall and the Summer Palace [3][4] - The province has launched several inbound tourism routes and events, including the "2025 China Bohai Coastal Tourism Happy Season," to enhance its appeal to international tourists [5][6] - New services, such as luggage delivery and public liability insurance for tourists, have been introduced to improve visitor experience and safety [7][8] Group 3: Community Engagement and Participation - The campaign has transformed residents into tourism ambassadors, fostering a sense of community pride and participation in promoting local tourism [2][4] - The initiative has led to the establishment of consumer rights service stations at major tourist sites, ensuring a better experience for visitors [8]