文旅融合创新

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旅游消费“燃”起来,活力中国“动”起来
Huan Qiu Wang· 2025-10-04 02:26
融合创新,培育消费升级新动能。消费是最终需求,新的需求可以催生新的供给,新的供给也可以创造 新的需求。文化和旅游部宣布,推出应季应景的优质产品、特色活动和优惠措施,为广大老百姓献上丰 盛的文旅大餐。组织各地开展游历山河、中秋团圆、亲子游乐及夜间消费等活动;启动"百城百区"文旅 消费三年行动计划,推出消费券、支付满减等优惠以及入境旅游消费便利措施,打造假日消费新业 态……层出不穷的新场景、新业态、新模式,正在成为假日消费市场的新热点,助推旅游消费从规模扩 张向质量提升转型,为实现旅游消费市场的可持续发展注入源源不断的动力。 消费一头连着经济大盘,一头连着百姓生活。国庆中秋假期旅游消费市场的火热景象,是我国经济持续 健康发展和人民生活水平不断提高的集中体现。下阶段,继续深化文旅融合创新,完善旅游基础设施, 培育特色旅游品牌,更好地激活文旅市场的内在动力,我们定能推动消费和经济增长相互促进、良性循 环。(明月松) 文化赋能,解锁假日消费新密码。文化是旅游的灵魂,也是假日消费的"流量密码"。各地深挖属地文化 资源,推出一系列丰富多彩的文旅产品和活动,更好满足游客多样化的消费需求。湖北省秭归县举办楚 风巡游、非遗展演、 ...
海南省公共图书馆业务提升暨公共数字文化培训班(第二期)在云南昆明开班
Hai Nan Ri Bao· 2025-09-25 01:07
仪式结束后,培训随即进入专题授课环节。云南省图书馆馆长杨和祥率先带来《展现多元文化服务 新风貌——云南省图书馆创新实践案例》课程,云南省图书馆学会秘书长金美丽随后讲授《从儿童到银 发:全龄友好阅读推广模式》,为学员带来首场专业知识盛宴。 海南省图书馆相关负责人表示,此次培训班的举办,搭建起滇琼两省公共图书馆交流合作的桥梁, 既是两省深化公共文化服务联动的重要举措,也将为海南公共文化服务高质量发展、数字化转型及文旅 融合创新注入新活力。 海南日报讯(海南日报全媒体记者 刘晓惠)9月23日,以"滇琼携手·智慧赋能——公共图书馆业务提 升与文旅融合创新"为主题的2025年海南省公共图书馆业务提升暨公共数字文化培训班(第二期),在云 南省图书馆正式开班。来自海南省图书馆、各市县旅文局、图书馆及特级文化站的100名领导与业务骨 干齐聚春城,开启为期5天的培训学习。 据了解,本次培训采用专题讲座、现场教学、分组研讨、案例共享等多元化形式,课程涵盖意识形 态与廉洁教育、阅读推广、文旅融合创新案例、智慧图书馆建设、"十五五"公共图书馆优化与转型等核 心专题,邀请多名省内外行业专家授课。培训期间,学员不仅将在昆明学习理论知识, ...
河北文旅为何如此吸引游客
Jing Ji Ri Bao· 2025-08-20 23:11
Core Insights - The phrase "So close, so beautiful, where to go on weekends?" has become a cultural phenomenon, significantly increasing the visibility of Hebei as a travel destination, with Douyin-related topics garnering over 13 billion views [1][2] - The success of this campaign is attributed to a combination of long-term cultivation and short-term creative strategies, including social media engagement and community participation [2][4] Group 1: Marketing and Promotion Strategies - The campaign's viral effect was enhanced by the involvement of local celebrities, such as Olympic champion Sun Yingsha, and over 80 other Hebei-born celebrities, which significantly boosted national recognition [4][6] - The use of micro-short dramas and social media rewards has attracted a younger audience, with over 50 billion views on award-winning videos related to Hebei tourism [4][6] - Seasonal activities and events have been strategically planned to maintain ongoing interest, showcasing the diverse attractions of Hebei throughout the year [4][6] Group 2: Tourism Resources and Infrastructure - Hebei boasts a unique geographical diversity, featuring various landscapes such as grasslands, beaches, deserts, and mountains, along with cultural heritage sites like the Great Wall and the Summer Palace [3][4] - The province has launched several inbound tourism routes and events, including the "2025 China Bohai Coastal Tourism Happy Season," to enhance its appeal to international tourists [5][6] - New services, such as luggage delivery and public liability insurance for tourists, have been introduced to improve visitor experience and safety [7][8] Group 3: Community Engagement and Participation - The campaign has transformed residents into tourism ambassadors, fostering a sense of community pride and participation in promoting local tourism [2][4] - The initiative has led to the establishment of consumer rights service stations at major tourist sites, ensuring a better experience for visitors [8]
上航旅游参与浦东嘉年华旅游消费季 在浦东机场推出“免费半日游”
Zhong Guo Min Hang Wang· 2025-07-11 02:27
Core Points - The "Pudong Carnival Tourism Consumption Season" was launched on July 9, featuring over 150 activities aimed at attracting both domestic and international tourists [1][2] - Shanghai aims to establish itself as the "first stop for inbound tourism in China" and a globally recognized international tourist destination [1][2] Group 1: Event Overview - The Pudong Carnival includes initiatives for inbound convenience, consumption linkage among business districts, a hundred days of vibrant activities, cultural and creative quality upgrades, and precise information dissemination [2] - The event features multiple high-quality multi-day tour packages, including Disney-themed tours [2][5] Group 2: Company Initiatives - Shanghai Airlines Tourism Group is actively participating in the event by offering a one-stop experience for inbound tourists, focusing on Disney and other local attractions [5] - The group has introduced a "free half-day tour" service targeting transit visa-free travelers, which includes popular routes like "Classic Shanghai Tour" and "Shanghai Nightscape Tour" [5] Group 3: Market Trends - Pudong International Airport is projected to be the largest airport in China by passenger flow in 2024, indicating a significant increase in inbound tourism [2][5] - The first half of this year saw a substantial rise in inbound passenger flow at Pudong Airport, reflecting a growing demand for tourism services [5]
四川规上文化企业数量首次突破3100家 资产规模首次突破万亿元
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-07-07 01:24
Group 1 - The Sichuan cultural and tourism industry chain has achieved significant milestones, with the number of large-scale cultural enterprises exceeding 3,100 and asset scale surpassing 1 trillion yuan, ranking 6th nationally with a year-on-year growth of 5.6% [1] - In investment construction, Sichuan has accelerated project development, with 34 key projects newly started and 61 projects completed and operational. From January to May, there are 512 ongoing key cultural and tourism projects with an actual investment of 27.429 billion yuan, achieving an investment completion rate of 50.26%, exceeding the scheduled progress by 8.59 percentage points [1] - New innovative tourism projects, such as the Chengdu Tianfu International Circuit and the Ziyang Traditional Culture Technology Innovation Demonstration Park, have been completed ahead of schedule, injecting fresh vitality into the market [1] Group 2 - Sichuan is actively promoting diverse consumption scenarios through over 5,000 cultural and tourism promotional activities throughout the year, enhancing the attractiveness of consumption scenes [2] - During the "May Day" and Dragon Boat Festival holidays, Sichuan saw a dual growth in tourist numbers and tourism consumption, with Chengdu receiving 26,000 inbound tourists during the Dragon Boat Festival, a year-on-year increase of 34.3% [2] - The cultural new economy sector achieved a revenue of 45.26 billion yuan, with a year-on-year growth of 20.1%, outpacing the national growth rate by 7.6 percentage points, indicating strong momentum [2] - Sichuan's international influence has been significantly enhanced through hosting major international events, showcasing its natural beauty and rich cultural heritage to the world [2]
2025黑龙江省特色文化旅游推介会在佳木斯市抚远举行
Zhong Guo Fa Zhan Wang· 2025-07-03 07:52
Core Viewpoint - The 2025 Heilongjiang Province Cultural Tourism Promotion Conference aims to enhance the province's tourism development through various initiatives and policies, showcasing its unique cultural and tourism resources to foster high-quality growth in the tourism sector [1][2]. Group 1: Event Overview - The promotion conference was held on July 2 in Jiamusi, focusing on the theme "Sunrise in the East, Fortune from the Three Rivers," featuring over 60 activities including tourism promotion, product exhibitions, and cultural sports [1]. - The event was organized by the Heilongjiang Provincial Party Committee and Government, with key speeches from provincial and city officials, highlighting the region's commitment to tourism development [1][2]. Group 2: Policy and Initiatives - The conference introduced the "Several Policy Measures to Support the Development of the Ice and Snow Economy in Heilongjiang Province," aimed at advancing the entire industry chain related to ice and snow sports, culture, equipment, and tourism [2]. - A "Hundred-Day Action" for summer tourism in 2025 was announced, featuring ten must-visit tourist attractions, ten essential driving camps, and various cultural and sporting events [2]. Group 3: Tourism Statistics - In the first half of 2025, Heilongjiang Province received 135 million visitors, marking a year-on-year increase of 13.8%, with total tourist spending reaching 193.37 billion yuan, up 25.8% compared to the previous year [3].
花样新“夜”态活跃“夏日经济” 特色文旅点燃消费市场新活力
Yang Shi Wang· 2025-06-30 07:29
Core Viewpoint - The 2025 Shanghai Night Life Festival will enhance the cultural experience of citizens by extending the opening hours of museums, art galleries, and libraries, thereby promoting night-time cultural activities [1]. Group 1: Shanghai Night Life Festival - The festival will run from June to September 2025, featuring unique summer night consumption scenarios [1]. - Museums and cultural spaces in Shanghai will extend their hours and open night sessions to enrich the night-time cultural life of citizens [1]. Group 2: Museum Night Events - The Shanghai Museum's "Pyramid Peak: Ancient Egyptian Civilization Exhibition" has been very popular, leading to the addition of night sessions starting from July, with a "24-hour open" mode in the last week of the exhibition [4]. - Public cultural spaces like Xujiahui Academy and Heping Academy are also extending their hours into the night, with Heping Academy being the first 24-hour library in Shanghai [6]. Group 3: Broader Cultural Night Activities - Shanghai is actively developing night tours for museums and libraries, providing more options for cultural night life and meeting diverse cultural needs [8]. - In Luoyang, the Ancient Tomb Museum offers night tours, allowing visitors to explore ancient tombs in a unique night setting [8][10]. Group 4: Innovative Cultural Consumption - Various regions are creating new consumption scenarios, such as "Museum + Drama" and "Park + Mall," injecting new vitality into cultural tourism consumption [15]. - In Hangzhou, museums are integrating drama into their spaces, creating immersive experiences for visitors [17]. - "Park-style" malls are emerging in cities, combining natural scenery, commercial facilities, and diverse cultural spaces [19][21].
以“新”破局促消费,“苏式”文旅“满园春”
Jiang Nan Shi Bao· 2025-05-08 23:14
Core Insights - The article highlights the booming cultural and tourism activities in Jiangsu, driven by government policies, market innovations, and upgraded consumer demand [1][2][3] Group 1: Policy and Economic Impact - The "Several Measures" issued by five government departments aims to enhance the development of the cultural and tourism industry, encouraging businesses to optimize and expand their offerings [1][2] - The implementation of these policies has led to significant growth in the performance of the live entertainment sector, with 5,603 performances generating a ticket revenue of 350 million yuan in Q1, marking a year-on-year increase of 166.2% [2] - The policies have also stimulated related sectors, with cultural and tourism activities generating 1.9 billion yuan in direct consumption during the May Day holiday [3] Group 2: Market Trends and Consumer Behavior - The trend of "traveling with performances" has gained popularity, with major events like the Taihu Bay Music Festival attracting over 36,000 attendees, showcasing a shift in consumer behavior towards experiential tourism [1][3] - The data indicates that 47.2% of attendees at performances were from outside the province, highlighting the appeal of Jiangsu's cultural offerings to a broader audience [2] - The rise of new tourism formats, such as cruise and RV camping, is being supported by targeted incentives to address market challenges like product homogeneity and service standardization [2] Group 3: Rural Tourism Development - Rural areas are also experiencing a cultural tourism revival, with events and attractions drawing significant visitor numbers, contributing to local economies [4] - The integration of cultural experiences in rural tourism, such as performances and markets, has led to increased foot traffic and demand for local accommodations and dining [4] - Jiangsu's approach to blending urban and rural tourism through policy and market initiatives is creating a comprehensive narrative of cultural and economic revitalization [4]
西安曲江文旅财报解读:营收净利双降,多项费用缩减
Xin Lang Cai Jing· 2025-04-29 23:48
Core Insights - The company reported a significant decline in revenue, with a 16.68% decrease from the previous year, indicating challenges in market expansion and business operations [2] - Despite a reduction in net loss, the company remains in a loss position, highlighting the need for improved profitability and business structure optimization [3][4] - The company achieved a decrease in overall expenses, reflecting effective cost control measures [6][8][10] Financial Performance - Revenue for 2024 was 1,253,152,389.59 yuan, down from 1,503,936,973.00 yuan in 2023, with declines across various business segments [2] - The net loss attributable to shareholders was -131,323,615.46 yuan, an improvement from -195,379,236.43 yuan in 2023, but still indicates ongoing financial challenges [3] - The basic earnings per share improved to -0.51 yuan from -0.77 yuan, yet remains negative, indicating a need for enhanced shareholder value creation [5] Expense Management - Sales expenses decreased by 19.27% to 60,445,434.40 yuan, suggesting a potential adjustment in marketing strategies [6][7] - Management expenses were reduced by 10.66% to 177,811,645.38 yuan, indicating improved internal management efficiency [8] - Financial expenses saw a significant reduction of 24.63%, possibly due to optimized debt structure and lower financing costs [10] Cash Flow Analysis - Operating cash flow net amount was 205,019,979.73 yuan, down 19.08% from the previous year, indicating potential issues in cash inflow and operational stability [11] - Investment cash flow net amount experienced a drastic change of -26,498,042.35 yuan, with a 1203.80% variation, primarily due to asset disposals [12] - Financing cash flow net amount decreased by 13,079,723.42 yuan, reflecting a reduction in borrowing and adjustments in financing strategies [13]