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燕教授锚定2025十大营养热词,以“科学+东方”双轮驱动健康消费新范式
Jiang Nan Shi Bao· 2026-01-09 02:51
随着《"健康中国2030"国民营养计划》深入推进,公众健康认知正经历深刻跃迁。"体重管理""肠道健康""抗炎饮食""健康老龄化"等关键词,已从专业术语 演变为大众日常关切。在此背景下,广东浠芮生物科技有限责任公司旗下品牌燕教授,凭借对趋势的前瞻洞察与扎实的科研落地能力,正加速构建覆盖全生 命周期的科学营养解决方案体系,探索一条融合东方智慧与现代循证医学的差异化路径。 一、从热词到方案:产品逻辑回归"真实需求" 2025年,《中国居民营养健康白皮书》指出,消费者不再满足于单一功能宣称,而是追求可感知、可持续、系统化的健康改善。燕教授的产品矩阵正是对此 的精准回应: 典型代表预芊饮固体饮料,以经典方剂"二陈汤和八珍糕"为基底,针对现代人"脾虚湿盛"状态,采用低温瞬提技术保留活性成分,并通过用户实证验证其对 体脂分布、晨起浮肿的改善效果。 体重管理:"轻燃咖啡+营养简餐"组合连续稳居品牌复购率前列,通过高蛋白、低GI与MCT能量代谢协同,实现"减脂不减力"; 肠道健康:"0担益清元"创新采用后生元+专利排浊技术,调节菌群同时促进内环境清洁,配套"千蕉控"实现餐前热量干预; 女性健康:"蓓活素"风味饮以植物雌激素调节 ...
从内到外焕活平衡!燕教授14大产品矩阵解锁科学养身新方案
Sou Hu Wang· 2025-08-13 09:11
Core Viewpoint - The company emphasizes the importance of health in modern life, presenting a "health balance system" that aims to restore physical and mental well-being through personalized services and scientific formulations [1][12]. Group 1: Patent Technology Empowerment - The research team has secured 19 national patents, including 11 invention patents, forming a comprehensive technological barrier from raw materials to formulations [2]. - Unique strain patents enhance gut health products by increasing the survival rate of active ingredients by three times, effectively regulating gut flora balance [2]. - Micronization technology allows for targeted release of core ingredients, extending the duration of their effects [2]. Group 2: Product Matrix Addressing Health Imbalances - The company offers a product matrix covering 12 health dimensions, including nutrition, metabolism, anti-aging, and sleep, to meet diverse consumer needs [5]. - Key products include: - Pre-Qian drink for moisture balance and weight management [6]. - Collagen peptide drink for skin repair and youth preservation [6]. - Plant-based toothpaste for oral health and cavity prevention [6]. Group 3: Personalized Services and Dynamic Health Management - The company believes in personalized health management, providing tailored service plans based on individual body types, lifestyles, and health goals [9]. - Dynamic adjustments to care plans are made according to changes in consumer conditions, promoting a gradual return to a comfortable balance [10]. Group 4: Philosophy and Lifestyle Choice - The brand's philosophy centers on the harmony of body and mind, advocating for a sustainable and scientific approach to health [12][13]. - Choosing the brand represents a commitment to a healthier lifestyle, unlocking the potential for holistic transformation [13].