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燕教授锚定2025十大营养热词,以“科学+东方”双轮驱动健康消费新范式
Jiang Nan Shi Bao· 2026-01-09 02:51
Group 1 - The core viewpoint of the article highlights the shift in public health awareness towards comprehensive nutritional solutions, driven by the "Healthy China 2030" initiative, with the brand Yan Professor leveraging this trend through scientific research and innovative product offerings [1] Group 2 - The product strategy of Yan Professor aligns with consumer demands for perceivable, sustainable, and systematic health improvements, featuring combinations like "Light Burn Coffee + Nutritional Simple Meal" for weight management and "0 Worry Probiotic" for gut health [3] - The brand emphasizes a holistic approach to health, integrating traditional Chinese medicine concepts with modern nutritional science through its original theory of "Balanced Intervention" [5] Group 3 - Yan Professor has established a competitive edge by training over 7,000 certified nutritionists and health managers, providing personalized dietary assessments and product recommendations through a digital platform, resulting in an average user interaction frequency of 23 times per year [7] Group 4 - The brand adopts a long-term strategy, focusing on sustainable practices and avoiding short-term trends, with a commitment to becoming a health system company for families rather than merely selling products [9]
别让感谢止于心底!燕教授「以信唤心计划」,写故事送健康礼,致敬 TA 与自己
Sou Hu Wang· 2025-12-11 09:54
Core Viewpoint - The company "燕教授" emphasizes the importance of health and emotional connections, launching the "以信唤心计划" to promote gratitude and well-being through health products and services [1][6]. Group 1: Company Mission and Values - Founded in 2012, the company aims to meet global health needs through its products and services, aspiring to be a health system for every family [3]. - The brand focuses on the health philosophy of "balancing the body and nurturing the spirit," supported by 19 proprietary patents across three core areas: body management, beauty anti-aging, and daily internal nourishment [3]. Group 2: Product Offerings - The company offers a range of products that combine scientific rigor with warmth, including: - Nutritional meal 6.0, rich in over 20 essential nutrients for health management [5]. - Light-burning MCT coffee, which balances metabolism with patented strains and natural ingredients [5]. - Flash collagen peptide drink, recognized for its innovative anti-aging solution [5]. - Pre-Qian solid beverage, utilizing traditional herbal extracts to regulate bodily fluids [5]. - Personalized health care services are provided by national-level nutritionists, tailoring plans based on individual constitution and lifestyle [5]. Group 3: Social Responsibility - The company actively engages in social responsibility initiatives, including the Million Forest Project, donating 600,000 yuan to plant 60,000 trees for desertification restoration [6]. - It supports the establishment of hope primary schools and participates in disaster relief and health promotion activities, demonstrating a commitment to community welfare [6]. Group 4: Engagement and Promotions - The "以信唤心计划" invites participants to share their stories of gratitude, with opportunities to win health gifts from the brand [6][7]. - Winners will receive their prizes within 10 working days after the event, ensuring that every gesture of appreciation is honored [9].
从内到外焕活平衡!燕教授14大产品矩阵解锁科学养身新方案
Sou Hu Wang· 2025-08-13 09:11
Core Viewpoint - The company emphasizes the importance of health in modern life, presenting a "health balance system" that aims to restore physical and mental well-being through personalized services and scientific formulations [1][12]. Group 1: Patent Technology Empowerment - The research team has secured 19 national patents, including 11 invention patents, forming a comprehensive technological barrier from raw materials to formulations [2]. - Unique strain patents enhance gut health products by increasing the survival rate of active ingredients by three times, effectively regulating gut flora balance [2]. - Micronization technology allows for targeted release of core ingredients, extending the duration of their effects [2]. Group 2: Product Matrix Addressing Health Imbalances - The company offers a product matrix covering 12 health dimensions, including nutrition, metabolism, anti-aging, and sleep, to meet diverse consumer needs [5]. - Key products include: - Pre-Qian drink for moisture balance and weight management [6]. - Collagen peptide drink for skin repair and youth preservation [6]. - Plant-based toothpaste for oral health and cavity prevention [6]. Group 3: Personalized Services and Dynamic Health Management - The company believes in personalized health management, providing tailored service plans based on individual body types, lifestyles, and health goals [9]. - Dynamic adjustments to care plans are made according to changes in consumer conditions, promoting a gradual return to a comfortable balance [10]. Group 4: Philosophy and Lifestyle Choice - The brand's philosophy centers on the harmony of body and mind, advocating for a sustainable and scientific approach to health [12][13]. - Choosing the brand represents a commitment to a healthier lifestyle, unlocking the potential for holistic transformation [13].