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30元/个、喜茶猛推,蛋挞成饮品店“顶流”
东京烘焙职业人· 2025-08-16 08:33
Core Viewpoint - The beverage industry is innovating by integrating baked goods, particularly egg tarts, into their product offerings, enhancing customer engagement and increasing sales potential [20][22][34]. Group 1: Egg Tart Innovations - Beverage stores are creatively using tea-making techniques to produce egg tarts, with brands like Heytea introducing flavors such as taro mud and brown sugar [8][15]. - The average price of these egg tarts is around 30 yuan, which, while not cheap, attracts consumers due to unique flavors and appealing presentations [15][20]. - The trend of egg tarts is gaining traction, with various brands like Lele Tea and Grandpa's Tea launching their own versions, including innovative designs like "box tarts" and "giant tarts" [19][20]. Group 2: Expanding Product Lines - Beverage brands are diversifying their offerings by introducing low-cost baked goods, such as freshly baked bread priced under 10 yuan, to attract customers and increase foot traffic [24][26]. - New store formats, like Nayuki Green, are focusing on fresh and healthy ingredients, aiming to capture a broader market by offering tea, baked goods, and light meals [27][29]. - The introduction of Chinese-style snacks, such as baked buns paired with coffee, is appealing to local tastes and enhancing customer interest [31][33]. Group 3: Market Strategy - The integration of baked goods into beverage menus is seen as a strategic move to combat price competition in the beverage market, allowing stores to maintain profitability [34][35]. - The emphasis on freshly made products rather than factory-produced items is intended to create a unique selling proposition and strengthen brand loyalty [35].