Core Insights - The revenue of the two-dimensional mobile game market in the first half of 2025 was 14.577 billion yuan, showing a year-on-year decline of 8% [1] - The second half of 2025 saw a surge in new game releases, particularly after October, with various genres including action-adventure and card strategy being represented [3] Market Performance - The overall performance of the two-dimensional mobile game market in the second half of 2025 showed a shift from low activity to increased vibrancy, with overseas markets becoming a key growth engine [25][26] - Notable new releases such as "Dragon Soul Traveler," "Silver and Scarlet," and "Ise" contributed to a recovery in market revenue, with "Silver and Scarlet" achieving over 400 million yuan in dual-end revenue in June [25][26] Game Releases and Performance - "Dragon Soul Traveler" launched on June 6, 2025, achieving a peak single-day download of 113,674 and total revenue of approximately 2.79 million USD by July 15 [5] - "Silver and Scarlet" launched on June 26, 2025, quickly rising to the second position on the iOS free chart and achieving a peak single-day download of 112,575 [6][7] - "Star Resonance," promoted by Tencent, faced significant server issues upon launch, leading to a rapid decline in its market performance despite initial high expectations [8][9] Revenue Trends - "Ise" achieved over 11 million USD in its first month overseas, ranking 22nd in the overseas mobile game revenue list [10] - "Star Traveler" generated approximately 2.8 million in total revenue within five days of its launch, with Japan contributing significantly to its earnings [13][26] Regional Insights - The majority of revenue for new games came from Japan, South Korea, and Taiwan, highlighting the importance of these markets for two-dimensional mobile games [26] - Localization efforts, such as multilingual preparations for "Silver and Scarlet," have been crucial for success in overseas markets [26] Future Considerations - Upcoming IP adaptations like "Black Clover: Magic Emperor's Path" and "Bleach: Boundary Blade" are anticipated to perform well, but their success will depend on their ability to innovate beyond traditional gameplay [26]

此次大会重磅发布《澄迈县老城科技新城管理局关于促进游戏、动漫和数字文创产业发展的政策措施》 和《海南老城科技新城管理委员会关于使用"推广券"支持游戏产业高质量发展的政策措施》两项老城科技新 城游戏产业专项支持政策，覆盖本地化运营、人才培育等关键环节。 《澄迈县老城科技新城管理局关于促进游戏、动漫和数字文创产业发展的政策措施》中指出，对园区内 新增获得国家新闻出版署审批通过游戏版号的，每款产品给予游戏研发企业(著作权申报单位)20万元的一次 性研发奖励，每家企业每年最高不超过100万元。 在《海南老城科技新城管理委员会关于使用"推广券"支持游戏产业高质量发展的政策措施》中，通过使 用"推广券"的方式，奖励企业发展。"推广券"是指由园区管理机构委托第三方线上平台渠道发行的用于支持 游戏产品引流的有价电子凭证。企业获得"推广券"后，须在指定的线上平台开展游戏产品的推广引流，不得 挪作他用或转售，总价值最高一般不超过1500万元。 同天，《辉烬》《迷途猫的灵魂碎片》《胜利之剑：诸神的黎明》3款本土原创游戏于会上完成首发亮 相，并在现场设立试玩区，让嘉宾第一时间即可游玩体验。此外，大会现场同步发布涵盖出海服务、版号代 ...