Core Insights - The article highlights how foreign companies at the China International Import Expo are increasingly incorporating Chinese cultural elements into their products and marketing strategies to resonate with local consumers [1][4][6] Group 1: Company Strategies - Hennessy has launched a new zodiac series of cognac, emphasizing its connection to Chinese culture by collaborating with local artists since 2018 [1] - LEGO has introduced 29 new products inspired by Chinese culture since its first participation in the expo, with two-thirds of these designs reflecting traditional customs and festivals [3] - Swiss brand Lindt has created panda-themed chocolates to celebrate the 75th anniversary of Sino-Swiss diplomatic relations, aiming to build a cultural bridge [1][3] Group 2: Market Trends - The article notes a shift in competition among multinational companies in China, moving from price and channel competition to a focus on cultural understanding and emotional resonance with consumers [5][6] - The rise of cultural confidence among Chinese consumers is driving demand for brands that acknowledge and respond to their cultural identity, leading to a deeper integration of "Chinese elements" in product offerings [5] - Companies are transitioning from superficial cultural symbols to a more profound understanding of Chinese culture, indicating a long-term commitment to local market engagement [5][6]