Workflow
乐高骏马鸿图
icon
Search documents
(第八届进博会)熊猫巧克力、积木财神 外企进博秀场突出“中国元素”
Zhong Guo Xin Wen Wang· 2025-11-10 02:06
中新社上海11月9日电 题:熊猫巧克力、积木财神 外企进博秀场突出"中国元素" 中新社记者 李佳佳 进博会的展台,从来不只是商品陈列馆,更像一面棱镜,折射出全球商业力量如何重新理解中国市场。 这一次,他们不约而同地选择了同一种叙事语言:中国传统文化。 在第八届中国国际进口博览会轩尼诗的展台上,一抹流动的红色格外醒目。这家法国干邑世家不再仅仅 讲述法兰西橡木桶的陈年故事,而是坦然宣告要"将法国干邑酿造的匠艺传承深深植根于中国文化的沃 土"。 自2018年起,轩尼诗与中国本土艺术家就联合打造了一系列轩尼诗新春限量版干邑,致敬中国传统文 化。 这样的商业智慧,将中国文化元素通过全球化的创意语言重新编码,既赢得本土市场,又反哺全球。 本届进博会,全球限量50件的轩尼诗全新生肖系列首次亮相。作为该系列的开篇之作,马年限量款更是 挑选马年酿造的稀有"生命之水"调配而成,这种时间上的刻意对应,已超越营销技巧,近乎一种文化上 的致敬。 不远处的瑞士莲展台,黑白配色的熊猫巧克力正被闪光灯包围。这款为中国市场定制的产品推出的时 间,恰逢中瑞建交75周年。品牌方说得直白:希望借此搭建中外文化桥梁。但背后的潜台词同样清晰: 当中国消 ...
全球巨头“放大招”,医疗黑科技、潮玩美妆齐刷屏
Guo Ji Jin Rong Bao· 2025-11-07 02:36
Group 1: Event Overview - The 8th China International Import Expo (CIIE) is held from November 5 to 10 at the National Exhibition and Convention Center in Shanghai [1] - The event showcases 461 new products, technologies, and services, transforming into a global stage for innovation [2] Group 2: Medical and Health Innovations - The medical device and healthcare exhibition area features significant innovations, including Siemens Healthineers' brain-machine interface solution, which integrates advanced imaging and navigation technologies [3] - Sanofi's innovative drug, Tregalizumab, for delaying the progression of Type 1 diabetes, has been approved in China after its debut at the expo [4] - Abbott presents over ten innovative products, including a dynamic blood glucose monitoring system that meets international standards [5] Group 3: Pharmaceutical Developments - GSK introduces several groundbreaking products, including the first approved RSV vaccine and a long-acting treatment for chronic hepatitis B [6] - EssilorLuxottica showcases new products for myopia management and wearable devices, emphasizing innovation in vision health [7] Group 4: Life Sciences and Technology - Illumina presents new solutions for protein detection and gene sequencing, highlighting advancements in life sciences [8][9] - The company emphasizes local manufacturing and partnerships to enhance its technological capabilities in China [8] Group 5: Consumer Goods and Sustainability - LEGO Group unveils five globally launched products inspired by Chinese culture, focusing on sustainability and creativity [10][11] - Kao's freeplus brand showcases its research in amino acid-based skincare, aiming to deepen its market presence in China [11] Group 6: Market Strategies and New Products - Skechers uses the expo as a strategic platform for launching new sports products, reinforcing its commitment to the Chinese market [12][13] - Ausnutria presents 61 products across various nutritional categories, emphasizing innovation and market responsiveness [14]