Core Viewpoint - The financial performance of Yingjia Gongjiu has disappointed investors, with a notable decline in revenue and net profit in Q1 2025, despite maintaining growth in 2024 [2][3] Financial Performance - In 2024, Yingjia Gongjiu achieved revenue of 7.344 billion yuan, a year-on-year increase of 8.46%, and a net profit of 2.589 billion yuan, up 13.45% [3] - However, in Q4 2024, the company experienced a revenue decline of 4.5% and a net profit decrease of 7.9% compared to the previous year [3] - For Q1 2025, revenue was 2.047 billion yuan, down 12.35% year-on-year, and net profit was 829 million yuan, a decrease of 9.54% [3] Market Challenges - The company faced its first revenue decline in its home market of Anhui in nearly three years during Q1 2025, indicating increased competition from national brands [2][6] - The overall economic environment and weak consumer spending were cited as reasons for the poor performance in Q1 2025 [3][4] - Competitors such as Moutai and Wuliangye have intensified their market penetration in Anhui, putting additional pressure on Yingjia Gongjiu [6][7] Sales and Marketing Strategy - Despite the decline in performance, the company has not reduced its sales expenses, which were 158 million yuan in Q1 2025, a slight increase of 0.8% year-on-year [5] - The company plans to maintain stable sales expenses throughout the year and is focusing on enhancing its marketing resilience and deepening its presence in the Anhui market [7] Future Outlook - Yingjia Gongjiu aims to strengthen its core competitiveness by leveraging its unique ecological brewing concept and differentiating itself in the market [7] - The company recognizes the need for transformation in response to the evolving market dynamics, including developing experiential marketing and online sales channels [4][7]