Core Viewpoint - The renovation of Shuang'an Shopping Mall has transformed its brand composition by reducing retail space and introducing more dining, fitness, and lifestyle service options, aiming to enhance the shopping experience and attract more consumers [2][4][10]. Brand Composition - The renovated Shuang'an Shopping Mall has decreased the proportion of retail brands and added 186 new brands, including dining options like "He Wei Chuan" and "Xing Yun Seafood," as well as fitness and lifestyle brands [4][6]. - The mall features a new sky garden on the 6th floor for consumer relaxation and has introduced various lifestyle and experiential brands on the 3rd and 5th floors [4][6]. Consumer Traffic - There has been an increase in foot traffic during weekdays compared to before the renovation, with many consumers dining in the food court [6]. Renovation Strategy - The renovation began in October 2024, focusing on a phased approach to transform the mall into a quality community shopping center serving the surrounding 5-kilometer area [8][10]. - The mall's history dates back to 1994, originally serving as a high-end department store in the Haidian District of Beijing [8]. Market Context - Traditional department stores, including Shuang'an, face challenges from changing consumer demands and increased competition, prompting many to undergo renovations [10]. - Nearby projects like Zhongguancun Grand City and New Zhongguan Shopping Center are intensifying competition, offering diverse brands and experiences to attract consumers [11][13]. Strategic Recommendations - Experts suggest that Shuang'an Shopping Mall should focus on enhancing shopping experiences and diversifying consumer engagement to retain its customer base while competing effectively in the market [13]. - The mall's management emphasizes that the renovation is an ongoing process, with plans for further adjustments, including a supermarket section by the end of 2025 [13].