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股价与流量齐飞,“苏超”踢的不止是足球
3 6 Ke· 2025-06-05 11:41
Core Viewpoint - The "Su Super" league, officially known as the 2025 Jiangsu Provincial City Football League, has emerged as a phenomenon in Chinese football, capturing local fans' emotions and creating a significant cultural impact despite its amateur status [3][39]. Group 1: Event Overview - "Su Super" features teams from 13 cities in Jiangsu, with its inaugural season consisting of a 13-round regular season followed by knockout rounds [3]. - The league has seen a rapid increase in attendance, with average spectators rising from 7,745 in the first round to 15,025 in the third round, surpassing the average attendance of the 2025 China League [4][6]. Group 2: Cultural Impact - The league has generated significant online buzz and cultural references, with local rivalries and humorous content becoming viral, showcasing the emotional connection fans have with their city teams [7][39]. - Ticket prices have skyrocketed, with some originally priced at 10 yuan being resold for as much as 600 yuan, indicating high demand and interest [8][19]. Group 3: Economic Implications - The success of "Su Super" has positively impacted related stocks, such as Jinling Sports, which saw its share price rise significantly, reflecting investor confidence in the football-related economy [23][25]. - The league's organization benefits from Jiangsu's strong economic foundation and historical football culture, supported by local government and corporate sponsorships [29][31]. Group 4: Factors for Success - The league's success is attributed to a combination of strong financial backing, a rich football heritage in Jiangsu, and effective government support that integrates sports with local tourism [29][32]. - The unique cultural dynamics within Jiangsu, characterized by diverse local identities and rivalries, contribute to the league's appeal and engagement [37][39].