Core Viewpoint - The Jiangsu Provincial Urban Football League ("Su Chao") has gained significant popularity, leading to issues with ticket scalping and illegal activities related to ticket sales [1][9]. Group 1: Ticket Scalping Issues - A total of 105 scalpers were arrested during the fourth round of the league, with 59 apprehended on-site, and various penalties imposed [1][2]. - Three main types of illegal activities related to ticket scalping were identified: 1. Infringement of personal information, where scalpers illegally obtained citizens' identity information to purchase tickets [2]. 2. Disruption of large event order, where individuals attempted to create chaos to allow unauthorized entry [2]. 3. Reselling tickets at inflated prices, with instances of tickets being sold for significantly higher than their original price [2][10]. Group 2: Law Enforcement Response - The Jiangsu Provincial Public Security Department has adopted a "zero tolerance" policy towards ticket scalping and is committed to early intervention and strict enforcement [3]. - Efforts include enhancing intelligence analysis, on-site inspections, and case investigations to ensure the orderly conduct of future events [3]. Group 3: Economic Impact of "Su Chao" - The league has generated over 300 million yuan in revenue, with an average increase of over 20 million yuan per city [16]. - The stock prices of companies associated with "Su Chao" have surged, with notable increases in shares of ST United, Gongchuang Turf, and Jinling Sports [16][17]. - The league has also positively impacted tourism, with a nearly 10% increase in travel orders during the Dragon Boat Festival [17].

Core Viewpoint - The Jiangsu Provincial Urban Football League (referred to as "Su Chao") has gained immense popularity, surpassing even the Chinese Super League, driven by social media engagement and government support [1][2][3] Group 1: Popularity and Engagement - The league's success is attributed to the viral "scattered Jiangsu" meme created by popular short video blogger "Da Da Fu," who played a significant role in promoting the league [2][3] - The inaugural Su Chao event featured 516 players from various professions, with 65% of participants being everyday citizens, highlighting the league's community involvement [2] - The league has transformed from an initially overlooked event to a highly sought-after spectacle, with matches now drawing over 30,000 spectators [1] Group 2: Economic Impact - The influx of visitors to cities hosting matches has led to increased local tourism and economic activity, with cities like Changzhou benefiting significantly from the league [4][5] - Changzhou reported over 15,000 visitors from Yangzhou during the Dragon Boat Festival, showcasing the league's ability to attract tourists [5] - Local governments are actively promoting tourism packages and discounts to capitalize on the increased foot traffic generated by the league [6] Group 3: Capital Market Response - The Su Chao phenomenon has sparked interest in related stocks, with companies like ST United and Gong Chuang Turf experiencing significant stock price increases [7][8] - The number of sponsors for the league has surged, with nearly 20 companies, including publicly listed firms, vying for sponsorship opportunities [8][9] - Dragonpan Technology has become a strategic partner for the league, indicating the growing corporate interest in associating with the Su Chao brand [9]

Group 1 - The "Su Super" phenomenon has transformed from a local football league into a significant commercial IP, leading to substantial stock price increases for related companies [1] - From May 28 to June 17, notable stock performances include ST United with a 52.85% increase, Jining Sports with a 106.41% rise, and Gongchuang Lawn with a 64.63% gain [1] - On June 17, a significant market correction occurred, with Gongchuang Lawn hitting the daily limit down and Jining Sports dropping by 9.05%, indicating potential short-term speculative risks [1] Group 2 - The "Su Super" trend has shown a "universal" characteristic, benefiting companies from both southern and northern Jiangsu cities, reflecting capital's recognition of balanced regional economic development [2] - Jiangsu Bank, as the title sponsor of "Su Super," reached a historical high of 11.79 yuan per share, with a total market value exceeding 213.6 billion yuan [2] - As of June 17, Jiangsu has 707 listed companies, ranking third in China, with a structural gap in the sports and cultural tourism sectors compared to Guangdong, suggesting new investment opportunities [2] Group 3 - The "Su Super" model may provide insights for Shenzhen to develop its own IP events in the Guangdong-Hong Kong-Macao Greater Bay Area, leveraging low ticket prices and city rivalry narratives [3] - The ongoing "Su Super" effect is prompting a reevaluation of the value boundaries in the sports and cultural tourism industries within the capital market [3]

Core Strategy - The "10 yuan low-price ticket" strategy has activated participation across Jiangsu, generating over 300 million yuan in economic benefits, making it a remarkable case in sports economics [1] - Official ticket prices are set at 5-10 yuan, significantly lower than the Chinese Super League, attracting over 180,000 attendees, with a record single-match attendance of 30,800 in Xuzhou [2] - Scalpers are selling tickets for up to 600 yuan, indicating a market demand that is 60 times the original price [2] Cultural and Economic Impact - The event has stimulated related consumption in dining, accommodation, and tourism, with notable increases such as an 80% rise in Yangzhou fried rice sales and nearly 10% growth in tourism orders during the Dragon Boat Festival [3] - Various regions have implemented "watching matches + cultural tourism" packages, creating a consumption loop [3] - Local cultural narratives have been leveraged to enhance engagement, with competitive themes like "Taihu Battle" and "Chuhan Showdown" fostering a sense of community pride [4][5] Capital and Industry Resonance - Stocks related to the "Su Super" concept have seen explosive growth, with companies like Jinling Sports and Jiangsu Bank reaching historical highs [8] - The number of sponsors has surged from 6 to 19-20, with major brands like Yili and KFC joining, and sponsorship fees reaching 3 million yuan per seat [8][9] Sustainability Challenges and Insights - There is a tension between grassroots attributes and commercialization, with 65% of players being non-professionals, while government investment per team can reach 3 million yuan [11] - The model relies on the economic strength of Jiangsu's 13 cities, which are all in the top 100 for GDP, creating a collaborative economic environment [12] - The success of this model hinges on balancing commercialization with grassroots participation, improving competitive levels, and the feasibility of replicating this model in other regions [13]

6月10日，"苏超"概念股龙头共创草坪再度涨停，股价报44.2元，市值攀升至177.5亿元。这已是自5月30 日起，该股连续第七个交易日触及涨停，区间涨幅高达91.18%。 从年报数据可知，共创草坪虽以人造草坪为主营业务，但产品分为休闲草和运动草两大类。截至2024 年，共创草坪运动草营业收入仅为5.94亿元，在主营业务收入中占比约20%；而休闲草营业收入高达 20.52亿元，占比近70%。 此外，共创草坪的收入绝大部分来自国际市场。2024年，共创草坪国际市场实现销售收入26.16亿元， 同比增长21.02%，占营业收入的比重约89%，是公司业绩增长的核心驱动力。 由此可见，国内"苏超"的火爆对共创草坪短期内的业绩影响确实有限。但从长期来看，国内体育建设市 场仍存在巨大的增量空间，这对于共创草坪而言，是开拓国内市场、提升境内营收占比的良机。数据显 示，截至2024年底，全国人均体育场地面积为3.0平方米，仅为发达国家的1/5至1/6。 消息面上，江苏省城市足球联赛持续火爆，"苏超"相关概念股成为近期A股市场的关注焦点。据江苏省 体育局统计，目前江苏省城市足球联赛已吸引超过18万名球迷涌入各城市现场观赛。 6 ...

Core Viewpoint - The "Su Chao" concept stocks are experiencing significant price increases despite warnings about their actual connection to the event, with companies like Jinling Sports seeing a 156.25% rise in stock price over a short period, while the actual impact on their business remains minimal [2][3]. Group 1: Stock Performance - Jinling Sports' stock price surged by 156.25% from May 29 to June 9, marking a notable increase among "Su Chao" concept stocks [2][3]. - Other companies like Gongchuang Turf, a leading manufacturer of artificial turf, also experienced stock price increases, with Gongchuang achieving six consecutive trading gains [3][4]. - Kangliyuan, focused on fitness equipment, saw its stock price rise by over 40% during the same period [3]. Group 2: Actual Business Impact - The actual influence of the "Su Chao" event on sports stocks is minimal, as confirmed by representatives from Jiangsu Sports Industry Group, stating that Jinling Sports is merely a supplier of event equipment with limited business scale [3][4]. - Jinling Sports acknowledged that while they provided equipment for some matches, the overall impact on their performance is not significant [3]. Group 3: Economic Stimulus - The "Su Chao" event has primarily stimulated local tourism and dining sectors rather than the sports industry itself, with various cities leveraging the event for promotional activities [2][6]. - During the Dragon Boat Festival, cities like Changzhou offered free admission to attractions for visitors from other cities, resulting in a significant influx of tourists [6]. - The combination of sports events with local tourism initiatives has led to a notable increase in consumption in related sectors, such as dining and accommodation [6][7]. Group 4: Consumer Behavior - Data from Meituan indicates a substantial increase in food-related searches and orders during the event, with specific dishes seeing significant spikes in popularity [7]. - The overall tourism consumption in the six host cities during the Dragon Boat Festival increased by 12.94% year-on-year, with Changzhou and Xuzhou showing particularly strong growth [7]. Group 5: Marketing and Promotion - Local governments are actively promoting the "Su Chao" event through creative marketing strategies, including social media interactions that enhance city recognition and attract attention [8].

Core Insights - The sports industry in China is projected to reach 4% of GDP and a total scale of 5 trillion yuan as residents' income continues to rise [5] - The recent popularity of the "Su Super" league has led to significant stock price increases for related companies, with Jinling Sports doubling in price since the Dragon Boat Festival [1][3] - Jinling Sports reported a 26.09% year-on-year decline in Q1 revenue, amounting to 51.69 million yuan, and a net loss of 1.69 million yuan, marking the largest quarterly loss since its listing in 2017 [3] Company Performance - Jinling Sports' revenue decline is attributed to fewer events held during the reporting period, leading to reduced service income [3] - Co-Creation Turf has seen a six-day consecutive stock price increase, with a focus on artificial turf products, which are not significantly impacted by local football events [4] - Co-Creation Turf's revenue from leisure and sports turf is projected to be 2.05 billion yuan and 594.41 million yuan respectively in 2024, with domestic business accounting for 10.8% of total revenue [4] Market Trends - The sports industry is experiencing heightened attention and investment, driven by government support and the growing popularity of sports events [4][5] - The financial sector is being encouraged to enhance support for the sports industry through structural reforms and the development of diverse financial products [5] - Despite rapid growth, China's sports industry still lags behind developed countries, with a GDP contribution of only 1% in 2020, compared to 3%-4% in countries like the US, Japan, and France [5]

Core Viewpoint - The "Su Super" league, officially known as the 2025 Jiangsu Provincial City Football League, has emerged as a phenomenon in Chinese football, capturing local fans' emotions and creating a significant cultural impact despite its amateur status [3][39]. Group 1: Event Overview - "Su Super" features teams from 13 cities in Jiangsu, with its inaugural season consisting of a 13-round regular season followed by knockout rounds [3]. - The league has seen a rapid increase in attendance, with average spectators rising from 7,745 in the first round to 15,025 in the third round, surpassing the average attendance of the 2025 China League [4][6]. Group 2: Cultural Impact - The league has generated significant online buzz and cultural references, with local rivalries and humorous content becoming viral, showcasing the emotional connection fans have with their city teams [7][39]. - Ticket prices have skyrocketed, with some originally priced at 10 yuan being resold for as much as 600 yuan, indicating high demand and interest [8][19]. Group 3: Economic Implications - The success of "Su Super" has positively impacted related stocks, such as Jinling Sports, which saw its share price rise significantly, reflecting investor confidence in the football-related economy [23][25]. - The league's organization benefits from Jiangsu's strong economic foundation and historical football culture, supported by local government and corporate sponsorships [29][31]. Group 4: Factors for Success - The league's success is attributed to a combination of strong financial backing, a rich football heritage in Jiangsu, and effective government support that integrates sports with local tourism [29][32]. - The unique cultural dynamics within Jiangsu, characterized by diverse local identities and rivalries, contribute to the league's appeal and engagement [37][39].

Group 1 - The core viewpoint of the news highlights the strong performance of football-related stocks in the A-share market, driven by the popularity of the Jiangsu Super League (苏超) [1][3] - Jiangsu's first city football league has gained significant attention, leading to increased cultural and tourism consumption in participating cities, which in turn has positively impacted related stocks [3] - Notable stock performances include Jinling Sports with a 20.02% increase, Gongchuang Turf with a 10.01% increase, and Xinghui Entertainment with a 9.73% increase [2] Group 2 - The A-share market has seen a surge in trading volume for "Su Chao" concept stocks, with multiple stocks hitting the daily limit up after the Dragon Boat Festival [3] - Analysts suggest that the excitement surrounding the league reflects regional characteristics and cultural identity, indicating a trend of emotional consumption in the market [3] - The sports sector in A-shares is categorized into three main types: sports service companies, sports equipment companies, and sports infrastructure construction [4] Group 3 - Recent policies from the People's Bank of China and other departments aim to enhance financial support for the sports industry, potentially improving financing conditions for related companies [4] - The integration of AI technology in sports is becoming more prevalent, with applications in fitness equipment and training, indicating a growing investment opportunity in the sports sector [4]