运营即服务(OAAS)
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资本赋能、资源重构、价值共创——海昌海洋公园与祥源控股开启文旅合作新范式
Xin Lang Cai Jing· 2025-10-18 11:02
Core Insights - The announcement from Haichang Ocean Park Holdings indicates that Xiangyuan Holdings has completed a capital injection of HKD 22.95 billion, acquiring a 38.60% stake and becoming the controlling shareholder, marking a new phase of collaboration in the cultural tourism sector [1][3][5] - This partnership is expected to accelerate Haichang's development and potentially reshape the value chain of China's cultural tourism industry, driving it into a new era of resource integration and innovation [1][3] Group 1: Capital Injection and Shareholding Structure - Haichang Ocean Park issued 5.1 billion shares at a subscription price of HKD 0.45 per share, raising a total of HKD 22.95 billion, with a net amount of HKD 22.84 billion after expenses [3][5] - Following the subscription, Xiangyuan Holdings holds a 38.60% stake, while Zeqiao Holdings maintains a 29.04% stake [3][5] Group 2: Utilization of Funds - The funds raised will be primarily used for daily operations, enhancing core business areas such as theme park operations, operational services, and intellectual property development, as well as repaying part of the debt [5] - The focus will be on upgrading park facilities, strengthening animal conservation capabilities, and expanding light asset output and IP business [5] Group 3: Strategic Collaboration and Governance - The governance structure will remain stable, with a focus on strategic, business, and core team continuity, leveraging both companies' resource advantages for enhanced management and operational efficiency [5][10] - The collaboration is seen as a strategic fit in terms of development philosophy, aiming for long-term growth through resource complementarity and synergy [5][10] Group 4: Market Position and Competitive Advantage - Haichang Ocean Park is recognized as a leading developer and operator of marine-themed parks in China, with a unique three-pronged model of "theme parks + IP ecosystem + OAAS" [6][7] - The company has established several flagship projects and has a strong brand influence, supported by a rich operational management experience [6][7] Group 5: Future Outlook and Innovation - The partnership aims to drive deep integration and innovative development across various aspects of the cultural tourism industry [10][11] - There will be a focus on shared customer resources, innovative product offerings, and the creation of unique cultural tourism experiences through IP collaboration and OAAS business models [11][10]