以人文场景的沉浸式建构重塑消费空间，打造高黏性的消费新场域。消费空间是连接供给与需求的物理 与心理界面，其形态与氛围深刻影响着消费体验的深度与消费行为的黏性。而人文经济高度重视消费场 景的构建，致力于将特定的文化主题、历史记忆或美学风格注入商业空间，通过空间叙事、业态组合、 科技赋能与活动运营，打造出富有情境感、故事性与参与感的复合体验环境。这样的消费场景能够拓展 消费活动的内涵，使其从单纯的商品交换升华为蕴含多样体验的意义实践，进而促使消费者自愿延长停 留时间、深化消费记忆，最终将单次消费行为推向持续的文化参与。比如，通过AR导览、沉浸式戏剧 等现代手段，营造一个可观、可游、可购、可学的复合型文化消费场景，提升游客停留时间与复游率， 形成了高黏性的消费生态。未来一个时期，应积极运用数字孪生、虚拟现实、增强现实等前沿技术赋能 实体空间，推动商业综合体、特色街区、文旅景区向沉浸式人文体验中心转型，注重场景的故事线设计 与互动环节开发，使消费空间本身转化为具有持续吸引力的文化产品，为消费潜力释放提供坚实载体。 以人文生态的系统性培育夯实制度基础，营造可持续的消费新环境。作为高度依赖文化创意、知识和品 牌的新型经济 ...

在大同古城墙，一幅气势恢宏、错落有致的立体彩灯画卷正徐徐展开，光影艺术让城市脉络更加清晰。古都灯会通过"精神谱系·红色记忆""历史 文脉·千年古都""非遗匠心·传统工艺"等六大叙事主线，创新融合3D浮雕、数字交互及环保材料应用技术，实现了系统性升级。 近年来，冰雪经济快速发展，拥有天然优势的大同也积极布局"冰雪+"。在大同万龙白登山国际滑雪场等多个冰雪园区里，滑雪娱雪、冰雕冰 挂、雪地音乐节等为游客们献上一场冰雪盛宴。2025年，大同打造"冰雪嘉年华"文旅品牌，10个冰雪旅游景区实现经营收入约2233万元。 当城墙灯影与雪地欢歌交相辉映，当北魏石窟的庄严与手伴文创的活力交融，当网红市集的烟火与艺术空间的沉思共振……山西大同这座千年古 城，正通过一场场古韵与新潮的对话，激活人文经济的一池春水。 传统与创新交织的文旅体验，让古都大同在新年伊始便焕发出勃勃生机。 大同市文化和旅游局副局长刘海鹏介绍，元旦假期，大同市8家重点监测景区累计接待游客超15万人次，同比增长248.82%。在即将到来的春节假 期，大同将继续把历史文化底蕴转化为可感、可参与、可沉浸的节日体验，进一步丰富文旅市场。 270度环幕再现北魏平城盛景， ...

Core Insights - The high-quality development of historical classic industries in Sichuan is centered around the creative transformation of deep cultural values, integrating cultural, social, and economic values for mutual enhancement [1][2][3] Group 1: Historical Classic Industries Definition and Importance - Historical classic industries are defined as those that carry deep historical culture, unique craftsmanship, and regional characteristics, with a focus on consumer goods [2] - The core asset of historical classic industries is their rich "cultural capital," which includes unique craftsmanship, brand stories, and emotional connections with consumers [3] Group 2: Sichuan's Unique Advantages - Sichuan has a rich and distinctive industrial lineage, with notable sectors such as the liquor industry represented by Sichuan liquor, and textile industries like Shu brocade and Shu embroidery, which embody the region's cultural heritage [4] - These industries serve as tangible expressions of Sichuan's culture and valuable economic resources, with high-quality development aimed at converting static cultural capital into dynamic economic value [4] Group 3: Opportunities and Challenges - The historical classic industries in Sichuan are experiencing a revival driven by strong cultural capital, emotional connections with consumers, and an improving policy environment [5] - However, there are challenges in transforming cultural narratives into engaging experiences, forming innovative ecosystems, and diversifying value creation models [6][7] Group 4: Development Strategies for the 14th Five-Year Plan - To achieve high-quality development, Sichuan must focus on deepening cultural value, upgrading brand narratives, and creating modern brand storytelling through various media [8] - Building a talent development framework that includes a diverse range of professionals is essential for fostering innovation and bridging traditional craftsmanship with modern design [9] - Expanding experiential boundaries and promoting deep integration of industries through immersive cultural experiences can enhance consumer engagement and value creation [10] - Strengthening the connection to local roots and ensuring sustainable development through community involvement and ecological preservation is crucial for the long-term success of these industries [11]

非遗技艺赋能潮玩、水墨纹样点缀新品、东方美学融入珠宝首饰……近年来，一股承载中华文脉 的"国潮"火爆出圈，人文元素正为消费注入新活力。这种文化和经济的共生共荣，不仅擦亮了中国品牌 的全球名片，更催生了消费领域的新模式、新服务、新场景。 文化赋能+持续创新，提升消费体验—— 近期，记者在多地调研，探寻文化基因嵌入产业的内在逻辑和"国潮"消费热潮的流量密码。 走进义乌国际商贸城文具专区，仿佛进入一个微型的"中国文化万花筒"。水墨山水样式的信纸、印 有篆刻印章的书签、绘有宫廷纹样的圆珠笔……吸引印尼客商杰马杜驻足挑选："它们不仅物美价廉， 而且造型很有中国特色，在我们那边很受欢迎。" "一天收获几十万的订单，微信加了20多个新客户。"浙江一家文具公司门店负责人小吕笑着告诉记 者，外商专程跨国到此下单已是常态。 LABUBU"圈粉"海外市场、样式新颖的陶瓷树成为国外装饰新选择……从时尚美妆到科技产品，如 今，越来越多的中国产品和品牌凭借深厚的文化底蕴与前沿的创新理念，在国际市场掀起"中国风"。 近期，取自中国古代婚嫁习俗的"十里红妆"灵感、源于非遗的"千角灯"等承载东方美学的原创金属 拼接玩具，畅销100多个国家和地 ...

Core Insights - The article discusses the rise of Chinese brands globally, emphasizing the integration of cultural elements into products, which enhances their appeal and marketability [1][2][3]. Group 1: Cultural Integration and Market Trends - The "Guochao" trend reflects a growing interest in Chinese cultural elements, with products like stationery featuring traditional designs gaining popularity among international consumers [2]. - Chinese brands are increasingly recognized for their cultural depth and innovative concepts, leading to significant sales growth in over 100 countries [2][3]. - The incorporation of cultural attributes into products not only enhances their aesthetic value but also aligns with global consumer demands for diverse and sustainable living [3]. Group 2: Innovation and Economic Impact - Chinese companies are leveraging technology, such as 3D printing, to shorten product development cycles and improve design, thereby enhancing their competitive edge [4]. - The World Intellectual Property Organization's report indicates that China has entered the top ten in global innovation rankings, highlighting the importance of cultural and creative industries in driving economic growth [4]. - Despite global economic challenges, China's trade with over 190 countries continues to grow, supported by robust infrastructure like the China-Europe Railway Express [5]. Group 3: Policy Support and Future Challenges - Recent policies aimed at promoting high-quality cultural development are fostering sustainable growth in the cultural economy, with provinces like Zhejiang and Guangdong implementing specific plans [6]. - Challenges such as cultural IP homogenization and the need for better integration of cultural resources into industry remain significant [6]. - The future of global competition will focus on brand ecosystems rather than just product offerings, necessitating increased investment in research and development by local companies [6].

Core Insights - The article highlights the transformation of Galu Tu, a town in Inner Mongolia, into a vibrant hub for dairy products, particularly focusing on the innovative use of "milk skin" in various culinary applications [1][2][3] Group 1: Industry Development - Galu Tu has initiated a dairy industry revitalization project since 2022, which includes planting over 4,000 acres of early-maturing oats and silage corn to provide stable and high-quality feed for more than 1,300 local herders [2] - The annual milk production in Galu Tu has surged from 817,000 kilograms in 2022 to nearly 5 million kilograms, ensuring a reliable supply of quality milk for the milk skin industry [2] - Modern dairy processing plants have been established, combining traditional craftsmanship with standardized production to enhance capacity and quality [2] Group 2: Innovation and Market Expansion - Galu Tu has embraced new consumer trends by hosting innovation competitions and selecting outstanding dairy artisans, turning the town into a "flavor laboratory" for diverse milk skin culinary creations [3] - Innovative products such as milk skin hot pot, coffee, pizza, and hawthorn-wrapped milk skin have emerged, meeting the modern consumer's demand for diverse and trendy dining options [3] - The integration of traditional dairy products with modern lifestyles has significantly increased the value of milk skin, benefiting local herders economically [3] Group 3: Future Goals - The local government aims to strengthen the entire dairy industry chain, focusing on cattle breeding, milk processing, milk skin sales, cultural tourism, and technological research [4] - The goal is to expand the market reach of Galu Tu's dairy products and ensure that more herders benefit from the industry's growth [4]

新华社昆明1月28日电 题：市井书店漫游记 新华社记者王贤思 昆明斗南花市，是全国闻名的鲜花集散地。与之相邻的斗南社区，距离花市仅一公里左右，居民的生活几乎都围绕着鲜花展开。一家名为 海豚阿德的书店，就藏身于这个花香弥漫的社区里。 冬日的云南，阳光丝毫不吝啬。从斗南社区水塔旁的旋转楼梯走到二楼，推开玻璃门，花市的喧闹被隔在书店门外，静得能听见书页翻动 的细碎声响。花香、书香、咖啡香，在阳光里氤氲出暖香。 2025年1月18日，海豚阿德书店内，游客在选书。新华社记者王贤思摄 在云南，书店正悄然"逃离"标准化商场，走进菜市场的吆喝声里，走进鲜花的芬芳中，走进山坡、古村与老街的旧时光里，嵌入更具体、 更真实的生活场景中。 不少初次踏入的人都会感到惊讶：闹市里"逛吃逛吃"，居然还藏着这么个书店，肚子饱了，顺道进来也能"填填心"。 从昆明篆新菜市场里主打"菜场价"的麒麟书局，到西山脚下守望登山者的书必银二手书行；从怒江高黎贡山脊背上的先锋书店，到大理沙 溪古镇由粮仓改造而成的先锋白族书局…… 2025年12月15日，游客在书必银二手书行内参观。新华社记者王贤思 摄 在这些书店里，人们可以点一杯咖啡，翻几页书，歇一歇脚， ...

当前，人文经济作为文化与经济深度融合的新形态，已成为区域高质量发展的核心引擎。 粤港澳大湾区作为我国开放程度最高、经济活力最强的区域之一，集聚了岭南文化、海洋文化、侨乡文化等多元优质资源，拥有庞大的消费群体和完善的产 业基础，具备发展世界级人文经济的独特优势。 对此，陈筱棠建议，可通过深入挖掘岭南文化内核，开发非遗体验游、侨乡文化研学等产品，同时活化工业遗产，将老厂房、老仓库改造为文创园区、演艺 空间，实现"可进入、可参与、可消费"的转化。 陈筱棠还建议，应大力发展首演经济、国潮经济、CityWalk等新兴业态，推进"文化+科技"融合，用数字技术重现岭南人文风貌，打造独特文化IP，创新文 化消费业态，丰富优质供给内容。 "如何聚焦年轻消费群体，是当前促进文旅消费必须考虑的。"陈筱棠认为，在文旅项目运营上，要起用年轻化运营团队，采用短视频、社交平台等新型宣发 方式，开发文博游、潮流市集等符合年轻群体需求的产品，提升消费复购率。 采写：南都N视频记者 朱唯信 出品：南都政务新闻部 广东省政协委员、广东欧美同学会副会长陈筱棠。南都N视频记者 朱唯信 摄 2026年广东两会期间，"人文经济""文化消费"等话题，成为不 ...

从千年文脉到产业转型中的人文传承 人文经济是认识常州的重要途径。"苏常熟，天下足"，常州在中国历史的经济版图中占据着重要的地位。常州的发展得益于其深厚的人文底蕴 和独特的人文环境。自公元前547年季札封邑延陵，常州开始了长达2500多年有准确纪年的历史。季子文化是江南文化的根脉，季札也成为常 州的开邑之祖、人文始祖，他塑造了常州人文特质，铸就了常州的城市品格。"三让王位"奠定了江南士人重义轻利的价值取向，"徐墓挂剑"成 为苏商诚信守约的象征，"观乐知政"的审美境界孕育了江南高雅脱俗的艺术气质，"和而不同"的外交智慧塑造了江南开放包容的广阔胸襟。清 代常州学派、阳湖文派、常州词派、常州画派、孟河医派为典型代表的学术或艺术流派各有擅场，各领风骚，以庄存与、洪亮吉、恽敬为代表 的常州士人以学术引领政治，反对泥古，强调经世，锐意改革，有力推动了传统中国人文思想的革新。 《康熙南巡图·常州府》（常州市委宣传部 供图） 近代以来常州主动求变，积极转型。这一时期，常州不是沿海大城市，也不是条约口岸开放城市，在并不优越的外部环境下，常州人久久为 功，在传统手工业、商业发展的基础上自力更生，建立起近代工商业。常州成为我国近代民 ...

Group 1 - The article highlights the emergence of unique cultural experiences during the Spring Festival, which enhance consumer engagement and stimulate economic activity [1] - Cultural products and new business models that blend traditional elements with modern aesthetics have become significant drivers of economic growth, as evidenced by the success of various cultural initiatives and events [1] - The need to optimize cultural supply and expand cultural consumption is emphasized, focusing on the creative transformation and innovative development of traditional culture to connect with contemporary life [1] Group 2 - The integration of cultural elements into various industries is crucial for fostering economic growth, as seen in the rise of the "Guochao" fashion market and the development of themed amusement parks [2] - The article discusses the importance of breaking down industry barriers to promote deep interaction between culture and diverse business sectors, leading to new cultural landscapes and economic momentum [2] - The infusion of cultural factors into traditional industries is expected to yield high-quality development and showcase a thriving interaction between culture and economy [2]