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以“展”促“消”添动能 ——中行上海市分行多措并举助力进博消费升级
Di Yi Cai Jing· 2025-11-01 09:39
Group 1 - The core viewpoint of the articles emphasizes the proactive measures taken by the Bank of China Shanghai Branch to enhance consumer activity and quality in Shanghai, aligning with national strategies to boost consumption and domestic demand [1] - The bank is integrating online and offline channels to create a comprehensive consumption promotion model, including the launch of a "China International Import Expo (CIIE) City Service Zone" on its mobile banking app, which features over 20 activities to extend the CIIE's online engagement [2][3] - The bank is enhancing its consumer financial product offerings, such as optimizing the application process for consumer loans and collaborating with various sectors to unlock large-scale consumption potential [3] Group 2 - During the CIIE, the Bank of China will introduce a "CIIE-themed digital RMB hard wallet," providing quick application services at various locations, enhancing the payment experience for users [4] - The bank is improving the consumption environment for foreign visitors by offering 24/7 foreign currency exchange and mobile payment services at the Shanghai Pudong Airport, addressing the high demand for small denomination cash [5] - The bank has launched an innovative "buy and refund immediately" service for foreign visitors in collaboration with over 1,600 merchants, facilitating a seamless tax refund process during the CIIE [6]