本文字数：3323，阅读时长大约5分钟 作者 | 第一财经 祝嫣然 坚持内需主导、建设强大国内市场，是中央经济工作会议明确的今年经济工作的首要任务。新年以来 的两场国务院常务会议（下称"国常会"），都在聚焦扩内需，政策组合拳不断加力。 2026.01. 18 数据显示，2025年前11个月，中国社会消费品零售总额增长4.0%，全年预计首次突破50万亿元。 服务零售额增速高于同期商品零售额增速1.3个百分点，体现了较强活力和潜力。 但自2025年5月份以来，消费增速持续放缓。11月社会消费品零售总额同比增长1.3%，比10月大 幅回落1.6个百分点，连续6个月放缓。 国家统计局新闻发言人付凌晖对此回应称，社会消费品零售总额增速有所回落，主要是因为2024年 同期基数较高。从累计增速来看，2025年的社会消费品零售总额增长好于2024年。市场销售继续扩 大，服务消费增长较快，新型消费继续壮大。但也要看到，居民消费能力和信心有待进一步提升，消 费增长内生动力仍需增强。 国常会明确，要加快培育服务消费新增长点，支持新业态新模式新场景竞相涌现，增加优质服务供 给，解决好信用、标准、安全管理等问题，促进服务消费提质惠民。 ...

居民当下和预期收入的增长是提振消费、扩大内需的关键动力。 坚持内需主导、建设强大国内市场，是中央经济工作会议明确的今年经济工作的首要任务。新年以来的 两场国务院常务会议（下称"国常会"），都在聚焦扩内需，政策组合拳不断加力。 1月16日召开的国常会，听取提振消费专项行动进展情况汇报并研究加快培育服务消费新增长点等促消 费举措。会议强调，完善促消费长效机制，制定和实施好扩大消费"十五五"规划、城乡居民增收计划， 加快建设强大国内市场。 此前1月9日召开的国常会，部署了实施财政金融协同促内需一揽子政策，强调加强财政政策与金融政策 配合联动，充分发挥政策效应，引导社会资本参与促消费、扩投资。 国家发改委、央行、财政部、商务部、民政部等部门近期对促消费扩内需、稳就业促增收作出了一系列 部署，把短期政策和中长期结构性改革结合起来，不断增强中国经济增长的内生动能。 财信金控首席经济学家伍超明对第一财经记者分析，政策核心在于构建消费内生增长机制，将"十五 五"消费规划与增收计划联动，标志着政策从短期刺激转向系统性制度安排。清理不合理限制和落实带 薪休假，直击消费能力和时间约束两大瓶颈，触及劳动力市场制度变革。这种消费与产业 ...

Group 1 - The core viewpoint of the articles emphasizes the proactive measures taken by the Bank of China Shanghai Branch to enhance consumer activity and quality in Shanghai, aligning with national strategies to boost consumption and domestic demand [1] - The bank is integrating online and offline channels to create a comprehensive consumption promotion model, including the launch of a "China International Import Expo (CIIE) City Service Zone" on its mobile banking app, which features over 20 activities to extend the CIIE's online engagement [2][3] - The bank is enhancing its consumer financial product offerings, such as optimizing the application process for consumer loans and collaborating with various sectors to unlock large-scale consumption potential [3] Group 2 - During the CIIE, the Bank of China will introduce a "CIIE-themed digital RMB hard wallet," providing quick application services at various locations, enhancing the payment experience for users [4] - The bank is improving the consumption environment for foreign visitors by offering 24/7 foreign currency exchange and mobile payment services at the Shanghai Pudong Airport, addressing the high demand for small denomination cash [5] - The bank has launched an innovative "buy and refund immediately" service for foreign visitors in collaboration with over 1,600 merchants, facilitating a seamless tax refund process during the CIIE [6]

Core Insights - The city government is actively analyzing the consumption situation during the National Day holiday and is focused on promoting consumption and expanding domestic demand [1][3]. Group 1: Consumption Analysis - The city saw a significant increase in traffic flow and tourism during the holiday, indicating a robust growth in consumption [3]. - Key commercial areas and hotels reported positive developments, with local leaders acknowledging the efforts made to enhance consumer activities [3]. Group 2: Economic Strategy - Local governments are urged to analyze holiday economic performance and refine measures to promote consumption and expand domestic demand [4]. - The government plans to leverage the "Xiangchao" opportunity to boost consumption and create a vibrant atmosphere around the event [4]. - There is a focus on improving urban service levels to maintain a strong momentum in cultural tourism and consumption [4].

Core Viewpoint - Wanchen Group plans to issue H-shares and apply for listing on the Hong Kong Stock Exchange to enhance its international strategy, brand recognition, and overall competitiveness [1] Group 1: Company Strategy - The company is actively discussing the issuance and listing with relevant intermediaries, with specific details yet to be determined [1] - The board of directors and supervisory board have approved the appointment of Fuhui Mazhe Accounting Firm as the auditing agency for the H-share issuance and listing [1] Group 2: Financial Performance - In 2024, Wanchen Group achieved a total revenue of approximately 32.33 billion yuan, with the snack segment contributing about 31.79 billion yuan, accounting for 98.33% of total revenue [1] - The company reported a net profit attributable to shareholders of approximately 294 million yuan, marking a turnaround from losses [1] - In the first quarter of 2025, the company generated approximately 10.82 billion yuan in revenue, representing a year-on-year growth of 124.02%, and a net profit of 215 million yuan, reflecting a significant year-on-year increase of 3344.13% [1]

Group 1 - The core viewpoint of the articles highlights the significant changes and improvements in China's consumption market during the "14th Five-Year Plan" period, characterized by expansion, quality enhancement, renewal, and openness [1] - The total retail sales of consumer goods in China are expected to exceed 50 trillion yuan in 2024, with an average annual growth rate of 5.5% from 2020 to 2024, solidifying China's position as the world's second-largest consumer market [1][2] - The retail sector's added value is projected to reach 13.8 trillion yuan in 2024, marking a 40% increase from the end of the "13th Five-Year Plan" and accounting for over 10% of GDP, while also creating 135 million jobs [3] Group 2 - The development of new consumption models is emphasized, including digital consumption and quality e-commerce, which are expected to drive innovation and growth in the sector [2] - The logistics costs as a percentage of GDP have decreased from 14.7% to 14.1% over the past five years, indicating improved efficiency in the supply chain and logistics sector [3] - The government plans to continue enhancing the modern commercial circulation system and reduce logistics costs further to support economic circulation and development in the upcoming "15th Five-Year Plan" [3]

Group 1: Monetary Policy and Economic Outlook - The People's Bank of China announced a reduction in the reserve requirement ratio by 0.5 percentage points, expected to provide approximately 1 trillion yuan in long-term liquidity[14] - The anticipated consumer spending growth for the year is capped at around 5.5%-6%, with retail sales growth projected between 6.1%-6.8%[16] - The recent appreciation of the RMB against the USD, from 7.2689 on April 30 to 7.2080 on May 6, represents a 0.84% increase, easing the constraints on monetary policy[13] Group 2: Consumer and Market Confidence - The central bank's interest rate cut of 10 basis points aims to lower the overall financing costs, indirectly increasing disposable income and stimulating consumption[17] - The establishment of a 500 billion yuan "service consumption and elderly re-loan" policy is intended to enhance credit support for service consumption and expand recovery space[18] - The A-share market has shown resilience, with the Shanghai Composite Index recovering from previous shocks, indicating a potential "slow bull" market ahead[21] Group 3: Risks and Challenges - Risks include unexpected developments in global trade tensions, potential underperformance of policy measures, and geopolitical risks[25]

Core Viewpoint - The article emphasizes the importance of expanding domestic demand and creating more consumption scenarios to continuously release consumption potential, highlighting the need for high-quality supply to create effective demand [1][2]. Group 1: Supply and Demand Dynamics - The relationship between consumption stagnation and supply not meeting demand is noted, with a structural contradiction of excess low-end supply and insufficient high-quality supply [2]. - The article points out that while the consumption structure in China has been optimizing, there is still a significant need for innovation in products and services to meet the evolving consumer demands [2]. Group 2: Consumer Behavior and Market Trends - As residents' income levels rise, there is a shift towards development-oriented, enjoyment-oriented, and quality-oriented consumption, indicating a need for deeper exploration of these demands [2]. - The first quarter of this year saw a 5.4% year-on-year increase in per capita service consumption expenditure, which accounted for 43.4% of total per capita consumption expenditure, suggesting a shift towards service consumption as a primary development direction [3]. Group 3: Policy and Support for Innovation - The article mentions the issuance of the "Special Action Plan to Boost Consumption" by the Central and State Offices, which aims to enhance consumption capacity through income increases and burden reductions [1]. - It highlights the necessity for enterprises to innovate in products and services to enhance competitiveness, with a call for supportive measures from relevant departments, especially for private and small enterprises [2]. Group 4: Future Directions for Consumption - The need to cultivate a complete internal demand system is emphasized, with a focus on both enhancing traditional consumption and fostering new types of consumption [3]. - The article advocates for the promotion of green and low-carbon consumption, aiming for a positive interaction between supply upgrades and consumption upgrades through targeted policies [3].