转自：新华财经 消费是驱动经济增长的重要引擎，一头连着经济发展的"源头活水"，一头连着千家万户的"人间烟火"。 今年以来，中国银行安徽省分行（下文简称安徽中行）紧跟政策导向，把握消费市场发展趋势，于6月 发布《中国银行安徽省分行发展消费金融助力提振消费专项行动方案》，以金融活水润泽消费场景，以 金融创新赋能消费升级。 聚焦安居乐业，赋能房地产市场稳健发展 在产品创新上，紧密围绕安徽省"徽动消费"活动及"以旧换新"政策主线，创新推出"焕新消费贷""中银 汽车・焕新分期""中银家居家电焕新分期""中银惠分期"等专项产品。截至目前，该行"以旧换新"领域 消费贷款投放达21亿元。特别是新能源汽车分期场景，依托中行线上APP搭建三方交互平台，实现需求 快速响应，结合智能化移动设备，推进全流程线上化办理。合肥的李先生通过中行线上App申请了"中 银汽车・焕新分期"，仅用半小时就完成了新能源汽车分期贷款的线上审批和签约，对中行高效便捷的 服务竖起了大拇指。今年以来安徽中行已投放新能源汽车分期贷款3.05亿元。同时还辅以立减金、利率 优惠券等线上活动，让消费者享受到实实在在的优惠。此外，安徽中行积极推进支付国际化，承建全省 ...

"当时买房刚付完首付，在中行吉安市分行办理了房贷后，装修资金比较紧张，多亏中行的'中银E贷'， 线上申请、快速审批获贷，帮我解决了住房难题。"住进新房的吴女士满脸幸福地说。 中行江西省分行聚焦住房、出行、耐用品、服务等消费场景，大力推广"中银E贷""随心智贷"等纯信 用、免担保消费贷款产品，今年将线上、线下综合消费贷款产品额度上限分别提升至30万元和50万元， 并延长贷款期限，满足消费者长期消费需求。同时将新市民、高校毕业生、农户等群体纳入重点服务群 体，有效增加金融供给，今年1月至6月，已为近3万新客户提供消费信贷服务，同比增幅12%；消费贷 款总投放达84亿元，同比增幅24%。 强化协同合作 推动"以旧换新"加力扩围 "通过中行组织的试乘试驾活动，我买了一辆新能源汽车，同时享受了购车补贴和信用卡分期优惠，综 合优惠了好几万元。"在宜春一家智己汽车4S店内，刚刚买到新车的市民金先生说道。 丰富产品场景 构建多元消费金融体系 消费是经济发展的起点，也是落脚点。作为金融服务实体经济发展的重要力量，中行江西省分行积极响 应国家关于提振消费的政策号召，日前制定出台了《中国银行江西省分行发展消费金融助力提振消费专 项 ...

Core Viewpoint - The recent reduction in Loan Prime Rate (LPR) is expected to lower financing costs for both enterprises and residents, thereby stimulating economic activity and consumer confidence [6][7][8]. Group 1: Impact on Enterprises - The one-year LPR has decreased to 3%, and the five-year LPR has dropped to 3.5%, both down by 10 basis points from the previous period, leading to a reduction in overall financing costs for the real economy [6]. - Companies like Maoming Boge Port Railway Co. have reported significant savings, with annual interest expenses reduced by 770,000 yuan, easing operational pressures [6]. - The average weighted interest rate for new corporate loans in April was approximately 3.2%, which is about 50 basis points lower than the same period last year, indicating a trend of declining loan rates [6][7]. Group 2: Impact on Residents - Homebuyers are benefiting from reduced mortgage interest burdens, with some banks adjusting their rates in response to the LPR decrease [8][9]. - For a 1 million yuan, 30-year mortgage, a 10 basis point drop in LPR can reduce monthly payments by 54 yuan and total interest payments by 19,000 yuan [9]. - In major cities, banks have quickly adjusted first-home loan rates to around 3.05%, which is expected to boost housing market activity and consumer purchasing power [9][10]. Group 3: Stimulating Consumer Spending - The LPR decline is also expected to lower costs for large consumer purchases, alleviating financial pressure on residents looking to improve their living conditions [11]. - For instance, a 300,000 yuan, 3-year consumer loan can save nearly 3,600 yuan in interest compared to last year, which can encourage spending on home renovations and other large purchases [11]. - Banks are actively expanding consumer credit offerings, with some products now offering rates as low as 3%, which is a 25 basis point decrease from the previous year [11].

从"3"字头降至"2"字头，并在"2"字头利率基础上不断下探，这是过去几年来，银行消费贷角逐的写 照。 随着房贷这一零售"发动机"的减速，在资产荒与利率下行围困中，消费贷一度被视作银行填补利润缺口 的"缓冲器"。在刚刚过去的2024年，40家A股上市银行消费贷余额增超9500亿元，有银行增速较上年末 涨超九成。 通过线上消费贷产品升级、线下消费场景扩容，多数银行消费贷规模激增。交通银行2024年个人消费贷 余额为3302.6亿元，较上年末增长90.44%，而在2022年末该行消费贷余额尚不足1000亿元。 "2024年交通银行零售贷款取得了非常好的成绩，今年零售贷款也做了一个积极的计划，即零售贷款的 增量要高于去年，零售贷款的占比还要进一步提升。"交通银行副行长周万阜在2024年度业绩发布会上 说道。 不过，这场以价换量的狂欢并未能持续，为防止价格战背后的套利乱象、不良飙升等风险，3月末多家 银行明确消费贷利率将上调至不低于3%。 当低息狂欢的潮水逐渐退却，银行消费贷的角逐也从规模竞赛逐步走向场景深耕，额度提高、期限延长 纷纷落地，场景化突围将取代低息营销成为"新引擎"。 一年曾超9500亿元 过去几年，银行 ...