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大几千元的近视防控新品,意外卖爆
3 6 Ke· 2026-01-05 01:17
Core Insights - The market for distant vision screens and reading tables is experiencing explosive growth, with a projected increase of over 200% in market size in 2024 compared to 2023, and production expected to exceed 10,000 units [1][9] - The products are designed to alleviate myopia anxiety among parents by providing a physical means to control near-sightedness, with a focus on optical technology that allows for a clearer virtual image at a distance [1][3][15] Product Overview - Distant vision screens are priced between approximately 5,000 to 16,000 yuan, while reading tables range from about 3,000 to 5,000 yuan [2] - Distant vision screens typically include electronic screens and built-in systems, while reading tables are primarily for paper reading and usually do not have electronic screens [2] Optical Technology - The core optical components of distant vision screens include large-diameter freeform mirrors, which are essential for achieving the desired optical effects [3][4] - The production of large-diameter freeform mirrors is not yet at scale, contributing to higher product costs, with a 400mm diameter mirror costing around 1,000 yuan and larger mirrors significantly more [4] Market Dynamics - The industry is rapidly evolving, with the number of brands increasing from fewer than 10 to over 100 in a short period [9] - Major players like BOE and Nidec are leading the market, while startups such as Ruisi and Shiguangji are also gaining traction, focusing on performance and smart features [9][11] Research and Validation - Studies indicate that using distant vision products can lead to physiological benefits, such as increased choroidal thickness and improved blood supply, which may help mitigate the progression of myopia [7][8] - Research from Beijing Tongren Hospital supports the efficacy of these products, showing no significant changes in key eye parameters when using distant vision screens [8] Regulatory and Standardization Challenges - The industry faces challenges related to a lack of standardized regulations, leading to concerns about exaggerated claims and product quality [13][14] - Efforts are underway by leading brands to establish industry standards, with initiatives like the "Technical Specifications for Desktop Distant Vision Electronic Display Devices" being introduced [14]