"远像屏和读写台，是家庭抗近必备的基础设施。"一位长期深耕晶体与屈光手术的眼科医生曾这样表示。 动脉网搜索淘宝、京东等零售平台发现，远像屏、读写台等产品动辄数千元，部分叠加了雾视功能的高端机型更是卖到上万元，但销售仍然十分火爆。数 据显示，2024年，全球远像屏市场规模同比增长超200%，产量也从2023年的3000余台突破至万台以上。在2024年双11期间，京东方健康远望学习屏登顶 天猫、京东两大平台的护眼设备品类销售榜，抖音直播间单场5000台远像屏也被一抢而空，而由眼科明星医生代言的视多星读写台，累计销量已经突破 50000台。 把画面拉远8米，让近距离用眼转变成远眺，远像屏、读写台的防控近视逻辑简单直观。对于许多焦虑的家长而言，这种防控近视的物理手段没有太高的 认知门槛，也几乎没有信任门槛。那么，在高溢价的视光产品背后，近视焦虑找到出口了吗？ "拉远神器"贵在哪里？ 在网络上，远像屏和读写台都被戏称为的拉远神器。究其本质，远像屏、读写台的核心功能，是用光学透镜组或者反射镜组来改变光线传播路径，在人眼 前方形成一个等效远距离的清晰虚像，产生把近像拉远的效果。 | | 远像屏 | 读写台 | | --- ...

Core Viewpoint - The article highlights the growing concern over the marketing and regulation of eye care devices, particularly reading tables and distant screens, which claim to prevent myopia but lack clear medical certification and standards [1][2][10]. Group 1: Industry Standards and Regulations - Current eye care devices like reading tables and distant screens are primarily classified under 3C certification, which is for consumer electronics, rather than as medical devices [8][9]. - There is a significant absence of national standards for these products, with only industry association standards available, leading to confusion and potential consumer deception [10][14]. - Experts call for the establishment of clear regulations and standards to prevent the commercialization of myopia prevention claims and ensure consumer safety [1][16]. Group 2: Consumer Concerns and Misleading Marketing - Many parents are misled by marketing claims that these devices can prevent myopia, often influenced by endorsements from well-known doctors [2][15]. - Some products falsely present themselves as medical devices by showcasing medical registration certificates, which can confuse consumers regarding their actual classification [8][9]. - The marketing strategies employed by companies often exaggerate the effectiveness of these devices, leading to potential violations of advertising laws [15][17]. Group 3: Market Dynamics and Future Directions - The eye care device market is rapidly evolving, with numerous brands entering the space and introducing new products, but the lack of unified standards hampers quality assurance [11][14]. - The increasing prevalence of myopia among children, with rates reported at 52.7% overall, underscores the urgent need for effective and regulated solutions [16]. - Industry experts advocate for a clear classification of these devices based on their intended use and risk, suggesting that those with medical claims should be regulated as medical devices [17][18].