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老字号焕新、潮玩IP火爆,上海黄浦如何推动消费“破圈”?
Di Yi Cai Jing· 2025-08-27 12:29
Core Insights - The transformation and upgrading of Shanghai's major commercial districts, including Nanjing Road, Huaihai Road, and Yuyuan, are accelerating, with a focus on enhancing consumer experiences and attracting diverse demographics, including international tourists [1][2] Group 1: Economic Performance - Huangpu District's GDP is projected to reach 334.4 billion by the end of 2024, with an average annual growth rate of approximately 4.5% during the 14th Five-Year Plan period [1] - The economic density of the Huangpu District is expected to be 163 million per square kilometer, maintaining the top position in Shanghai and ranking among the best in the country [1] Group 2: Consumer Trends - Shanghai Laodatang Food Co., a time-honored brand, has successfully adapted its product offerings to attract younger consumers and tourists, resulting in a significant increase in sales [1] - The introduction of innovative products such as rice milk coffee and rice ice cream has resonated well with both domestic and international consumers [1] Group 3: New Retail Experiences - MINISO LAND, a collaboration store by Miniso, has become a popular destination, with interest-based consumption accounting for nearly 80% of its overall sales since its opening in October 2024 [3] - The store has launched 135 collaborative IP products, generating over 14 million in sales in July alone [3] Group 4: Cultural Integration - The First Department Store has introduced immersive cultural experiences, including musical and theatrical performances, to attract new customer segments [5] - The store is also focusing on the growing "二次元" (anime and manga) consumer base, enhancing its offerings to cater to this demographic [5] Group 5: Senior Market Engagement - The First Department Store is exploring a 7,000 square meter space dedicated to senior consumers, providing opportunities for emotional engagement and talent showcase [7]