迪尚工装
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扎根主业 迪尚集团从工厂制造到时尚美学
Shang Hai Zheng Quan Bao· 2025-10-28 20:26
Core Viewpoint - Disan Group has transformed from a traditional garment trading company into a global supply chain platform through strategic acquisitions and digital transformation, aiming to establish itself as a leader in the workwear market while integrating advanced technologies like AI and 3D design systems [3][12][14]. Company Development - Founded in the early 1990s by Zhu Lihua, Disan Group has grown from a small trading business to a comprehensive enterprise with over 15 billion yuan in annual revenue [3]. - The company has established ten production bases and four overseas companies, marking its international expansion [3]. - Disan's growth has been significantly driven by successful acquisitions, including the purchase of Canadian school uniform brand TOP MARKS in March 2025, which strengthens its foothold in the North American market [5][6]. Strategic Acquisitions - Disan's history of acquisitions began in 1994 with the purchase of a struggling local factory, which allowed it to gain manufacturing capabilities [7]. - A major acquisition in 2006 involved acquiring 80% of Qingdao Qili Group, significantly enhancing Disan's export capacity and international competitiveness [8][9]. - Post-2008, Disan expanded its acquisition strategy globally, targeting design and brand companies in regions like Japan, Europe, and North America, while also extending its supply chain to Southeast Asia [9]. Business Model and Management - Disan operates as a light-asset, management-intensive enterprise, with a workforce of over 50,000 serving more than 800 clothing brands [11]. - The company has transitioned from OEM to ODM, increasing product value and control over collaborations [11]. - Disan has implemented a 3D digital design system, enhancing efficiency and reducing costs in garment customization [11]. Future Directions - The company is focusing on two main areas: promoting AI applications and developing its workwear brand [12]. - Disan's workwear segment aims to create a leading international Chinese workwear brand, offering stylish and functional solutions tailored to user needs [13]. - The company has showcased its innovative workwear designs at events like the 2025 China International Fashion Week, emphasizing the blend of practicality and fashion [12][13].