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AI家电,摆脱噱头?
虎嗅APP· 2025-03-24 23:55
Core Viewpoint - The article discusses the transformation of the home appliance industry towards AI integration, highlighting the shift from mere marketing gimmicks to practical applications of AI technology in products [4][8]. Group 1: AI Integration in Home Appliances - The current trend in "AI home appliances" can be summarized with two keywords: "scenario-based" and "non-intrusive" [4][5]. - Scenario-based AI applications allow appliances to monitor cooking states and provide real-time feedback, such as reminding users when to stir or adjust heat levels [4][11]. - Non-intrusive applications enable devices to operate independently without user intervention, such as smart locks that detect unusual activity and alert users [5][6]. Group 2: Innovations from Major Companies - Haier's "AI Eye" technology, showcased at the AWE 2025, integrates voice and visual recognition across various appliances, enhancing user experience by automating tasks like washing and cooking [10][11]. - Hisense's AI system covers air conditioning, laundry, and cooking, with innovations like adaptive sound and light adjustments based on user presence [17][19]. - Startups like MOVA are focusing on solving specific pain points, such as noise reduction in cleaning devices and intelligent floor cleaning solutions [20][22]. Group 3: Embodied Intelligence in Home Appliances - The concept of embodied intelligence is emerging in home appliances, with companies like Fotile showcasing robotic arms for cooking tasks [22][25]. - Haier is also exploring robotic arms for laundry, demonstrating potential for automation in household chores [26][30]. - The advancements in robotic technology indicate a future where embodied intelligence could become commonplace in home environments [31].