海信电视

Search documents
携多款巨幕亮相,海信电视2025电博会展示百吋画质标杆
Sou Hu Wang· 2025-09-19 09:18
Group 1 - The 2025 China International Consumer Electronics Expo officially opened in Qingdao, showcasing Hisense's various 100-inch products, including RGB-Mini LED, laser display, and Micro LED technologies, highlighting China's innovation in display technology [1] - Hisense's 116-inch RGB-Mini LED TV UX, the world's first mass-produced RGB-Mini LED TV, significantly improves color purity, color gamut, brightness, and energy efficiency compared to traditional LCD TVs, providing an immersive viewing experience [2] - The U7S Pro model, featuring core RGB-Mini LED technologies, achieves nearly 100% color purity and ultra-wide viewing angles, marking a step towards making RGB-Mini LED TVs more accessible for households [4] Group 2 - Hisense's Mini LED TV, particularly the 100-inch E8Q Pro, utilizes a self-developed AI image quality chip H7, enhancing picture quality through precise pixel mapping and achieving a low reflection rate of 1.28% for clear visuals from any angle [5][7] - The U+Mini LED halo control system allows for pixel-level light control, enhancing color purity and clarity in dark and bright scenes, showcasing Hisense's advancements in display technology [7] - Hisense's Micro LED TV UX series redefines display possibilities with customizable sizes ranging from 136 inches to 271 inches, featuring self-emissive micro LED chips for high brightness and longevity, suitable for various applications [8]
海信集团全员上飞书 | 最前线
3 6 Ke· 2025-09-12 03:41
Core Insights - Hisense Group has partnered with Feishu to implement it as a unified collaboration platform for its 80,000 employees, marking a significant step in digital transformation for traditional manufacturing in China [1][2] - The collaboration is driven by the need for more efficient and intelligent digital office solutions, as traditional office models no longer meet employee demands [1] - Hisense's recognition of Feishu's AI capabilities, particularly in enhancing meeting efficiency, played a crucial role in the partnership [1][2] Company Overview - Hisense's revenue for 2024 reached 215.3 billion yuan, with nearly half coming from overseas markets [2] - In the global television market, Hisense ranked second with a shipment volume of 29.14 million units, capturing a 14% market share, despite a decline in the Chinese TV market [2] - Hisense is the only company in the Chinese TV sector to have achieved continuous growth for seven years [2] Implementation Details - Feishu is currently covering 80,000 employees in Hisense's China region, with pilot programs underway in some overseas areas [3] - Prior to the official rollout, many Hisense employees had already begun using Feishu, particularly younger staff who favored its efficient collaboration tools [2]
海信官宣世界杯,海尔美的牵手豪门 中国家电巨头 加码顶级赛事
Shen Zhen Shang Bao· 2025-09-08 00:09
Group 1 - Hisense officially announced its sponsorship as a global partner for the 2026 FIFA World Cup, marking its third consecutive sponsorship after the 2018 and 2022 World Cups [1] - Midea Group has signed long-term cooperation agreements with FC Barcelona, with its logo to appear on the team's jerseys starting from the 2026/2027 season, reflecting a trend of increasing sponsorship in top international sports events [1] - The trend of major home appliance companies like TCL, Midea, and Hisense increasing their sponsorship in international sports events highlights the industry's need for brand premiumization and internationalization [1][2] Group 2 - Midea Group reported overseas revenue of 107.2 billion yuan in the first half of 2025, a year-on-year increase of 17.7%, with OBM revenue accounting for over 45% of its smart home business overseas [1] - Hisense's sponsorship of the 2025 FIFA Club World Cup aims to enhance its brand presence in five major overseas regions, contributing to a 70% overall revenue growth and a 156% increase in brand value since 2018 [2] - TCL has been involved in top-tier sports and entertainment IP for over 30 years, recently becoming a global partner of the Olympics, focusing on providing comprehensive support in smart terminal and display technology [3]
中国家电巨头 加码顶级赛事
Shen Zhen Shang Bao· 2025-09-07 23:24
Group 1 - Hisense officially announced as the global official sponsor for the 2026 World Cup, marking its third sponsorship after the 2018 and 2022 World Cups [2] - Haier Europe signed long-term strategic partnerships with Liverpool FC and Paris Saint-Germain, becoming their global official partner [2] - Midea Group entered a long-term cooperation agreement with FC Barcelona, with its logo to appear on the team's match and training jerseys starting from the 2026/2027 season [2] Group 2 - TCL signed as a global partner for the Olympics, reflecting a trend of Chinese home appliance companies increasing their sponsorship of international sports events [3] - Midea's overseas revenue reached 107.2 billion yuan in the first half of 2025, a 17.7% year-on-year increase, with OBM revenue accounting for over 45% of its smart home business overseas [2] - Hisense's sponsorship of the 2025 FIFA Club World Cup aims to enhance its brand presence in five major overseas regions, contributing to a 70% overall revenue growth and a 156% increase in brand value by 2024 [3] Group 3 - TCL has been involved in top-tier sports and entertainment IP for over 30 years, utilizing a "global localization" marketing strategy across various sports [4] - TCL's partnership with the Olympics will provide comprehensive technical, product, and service support in smart terminals and display panels [4] - The company aims to create an immersive viewing experience for global audiences through innovative display technology [4]
海信视像获评工信部“首批质量管理能力高等级企业”
Zhong Zheng Wang· 2025-08-21 13:34
Core Insights - The Ministry of Industry and Information Technology has officially announced the first batch of high-level quality management capability enterprises, with Hisense Visual Technology being included due to its comprehensive digital quality management system and AI-enabled smart manufacturing practices [1] Group 1: Quality Management - Hisense Visual Technology has established an advanced Quality Management System (QMS) that integrates AI technology, enhancing quality management from experience-based judgment to data-driven decision-making [1] - The recognition as a high-level enterprise indicates Hisense's leadership in quality management maturity, process control effectiveness, continuous quality improvement, and superior quality performance within the domestic manufacturing sector [1] Group 2: Smart Manufacturing - Hisense Visual Technology has innovatively applied lightweight six-axis collaborative robots in precision operations, increasing the automation rate of production lines from 30% to 71% [2] - The company has developed a strong industry chain integration capability, supported by its position as the second-largest global display technology provider, with a consistent global shipment volume ranking [2]
《黑神话:钟馗》炸场!国产大作+国产巨幕,老外看呆了
Qi Lu Wan Bao· 2025-08-21 11:59
Core Insights - The Cologne Game Show on August 20 attracted global player attention, showcasing the new title "Black Myth: Zhong Kui" from Game Science, coinciding with the one-year anniversary of "Black Myth: Wukong" [1] - Hisense TV, the global official partner for "Black Myth: Wukong," set up two giant 100-inch screens at the event, enhancing the gaming experience for attendees [1] Group 1 - The "Shadow Blade Zero" exhibition area was lively, with Hisense displaying 10 large-screen TVs for international players to experience the martial arts world [3] - Hisense TVs have established a strong reputation in the gaming community, particularly the E8Q Pro model, known for its "peak picture quality" and advanced gaming features [3] Group 2 - The Hisense H7 AI Picture Quality Chip significantly enhances gaming visuals by optimizing dark and bright scenes, ensuring clarity in details like textures and dynamic effects [5] - The Ultra Black Screen features a low anti-reflective rate of 1.28%, allowing for clear visuals even in bright environments, and offers a wide viewing angle of 178 degrees for group gaming experiences [5] - The combination of "Black Myth: Zhong Kui" and the Hisense E8Q Pro at the Cologne Game Show highlights the trend of upgrading home entertainment setups for immersive gaming experiences, moving beyond traditional viewing [5]
海信再获国家级认可 旗下两公司入选工信部首批质量管理能力高等级企业
Zhong Guo Zhi Liang Xin Wen Wang· 2025-08-19 07:44
Core Viewpoint - The Ministry of Industry and Information Technology has recognized 43 companies for their high-level quality management capabilities, with Hisense Group's subsidiaries, Hisense Visual Technology and Hisense Hitachi, being notable recipients of this honor [1][6]. Group 1: Quality Management Achievements - Hisense has a strong commitment to quality, which is embedded in its corporate culture, having won national quality awards and international accolades such as the Asian Quality Excellence Award and the Japan Deming Prize [1][6]. - Hisense Visual Technology has developed an advanced Quality Management System (QMS) that incorporates AI to enhance quality management through visualization and intelligent decision-making [3]. - Hisense Hitachi's factory in Huangdao is recognized as the world's first multi-split air conditioning "lighthouse factory," implementing 43 advanced automation technologies, 40% of which are industry firsts [4]. Group 2: Technological Innovations - Hisense Visual Technology employs AI and machine vision technology across its six global production bases to automate the inspection of television assembly quality, replacing traditional manual inspections [3]. - Hisense Hitachi utilizes big data for end-to-end quality management, shifting from reactive to proactive quality control, thereby establishing an efficient and stable quality chain [4]. - The integration of user demand analysis with AI technologies allows Hisense Hitachi to better meet customer needs through intelligent reporting and automated design processes [4]. Group 3: Market Position and Impact - Hisense televisions have maintained the second position in global shipments for three consecutive years, with projections to lead in five countries by 2024; Hisense's multi-split air conditioning systems hold the top market share in China [6]. - The Ministry's evaluation of enterprise quality management capabilities aims to enhance product and service quality across industries, promoting a shift from scale-driven to quality-driven manufacturing in China [6].
增速放缓后,海信家电“新掌门” 高玉玲如何破局?
Xin Lang Cai Jing· 2025-08-13 09:35
Core Viewpoint - Hisense is facing challenges in its home appliance segment despite revenue and net profit growth, with a need for strategic adjustments to compete effectively in a highly competitive market [1][2][8] Financial Performance - In the first half of 2025, Hisense Home Appliances reported revenue of 49.34 billion yuan, a slight increase of 1.44% year-on-year, and a net profit of 2.077 billion yuan, up 3.01% year-on-year [4][6] - The air conditioning segment remains the largest revenue contributor, generating 23.69 billion yuan, a growth of 4.1% [10][12] - The washing and refrigeration business saw revenue of 15.39 billion yuan, with a year-on-year growth of 4.8% [6] Market Position and Competition - Hisense is positioned in the second tier of the white goods market, facing intense competition from industry leaders like Midea, Haier, and Gree, which dominate nearly 70% of the air conditioning market [8][13] - The company’s growth rates in revenue and net profit are at their lowest in five years, contrasting sharply with the previous year's growth rates of 13.27% and 34.61%, respectively [8][9] Strategic Leadership Changes - The appointment of Gao Yuling as both Chairman and CEO marks a significant leadership change aimed at revitalizing the company’s growth strategy [15][17] - The introduction of experienced executives from Midea into key positions indicates a strategic shift to enhance operational efficiency and market competitiveness [14][15] International Expansion and Diversification - Hisense is focusing on international markets, with overseas revenue reaching 20.45 billion yuan, a growth of 12.34% year-on-year, particularly strong in Europe and the Americas [7][18] - The company is diversifying its product offerings, including a recent acquisition in the automotive supply chain, to explore new growth avenues [18][19] Technological Innovation - Hisense is investing in smart technology, particularly in air conditioning products, to enhance user experience and capture the younger consumer demographic [19] - The integration of AI technology into product development is seen as a critical factor for Hisense to maintain competitiveness in the evolving market landscape [19]
山东好品闪耀济南 共绘品牌发展新蓝图
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-04 23:35
Group 1: Core Insights - The press conference focused on showcasing the achievements and innovations of high-quality products from Shandong, aiming to enhance the brand's presence nationally and globally [1] - The Shandong government emphasizes brand development through the "Good Products Shandong" strategy, which aims to cultivate competitive brands to increase product value and market share [1] Group 2: Company Highlights - Furuida (600223) has developed a comprehensive supply chain in the cosmetics industry, achieving multiple industry firsts and holding over 170 patents, with its flagship product, the Yilian spray, selling over 50 million bottles annually [2] - Hisense Group has transformed from a small local factory to a multinational corporation, ranking second globally in TV shipments for three consecutive years and leading in several countries, while also expanding into high-tech industries [3] - Huaguang National Porcelain Technology Co., Ltd. has pioneered advanced ceramic materials and technologies, achieving international standards that surpass British bone china, and has been involved in significant national diplomatic events [4] - Lubao Group has innovated in the edible oil sector with its patented 5S physical pressing technology, enhancing peanut oil quality and developing high oleic peanut varieties, contributing to a green circular economy [5] Group 3: Brand Development Strategies - The conference served as a platform for discussing new paths and trends in brand development, emphasizing the need for continuous technological innovation and quality enhancement to maintain competitiveness [6] - Experts agreed on the importance of brand promotion and international cooperation to elevate the global presence of Shandong products [6] - The Shandong government plans to enhance the brand cultivation system and provide policy support to create a favorable environment for brand development [7]
山东好品:从实验室到全球货架的“破壁者联盟”
Qi Lu Wan Bao· 2025-07-23 09:51
Core Insights - The article highlights the transformation of Shandong manufacturing, showcasing a coalition of innovative companies that prioritize quality and technology over traditional practices [1][3][4] Group 1: Quality as a Core Principle - Shandong enterprises view "quality" as an ingrained survival principle rather than a mere slogan, exemplified by Huaguang Guoci's achievement of a 97% product qualification rate after overcoming significant challenges [3][4] - Hisense emphasizes quality through advanced AI inspection systems, which have contributed to the company securing the second-largest global market share in televisions [3][4] - The commitment to quality extends to Luhua, which has invested eight years in developing high oleic peanut seeds, resulting in an oil with over 75% oleic acid content [3][4] Group 2: Technological Innovation - The article discusses Shandong's response to "bottleneck" technologies, with companies like Furuida showcasing groundbreaking products such as the "287 mask" and advancements in royal jelly acid synthesis [4][5] - Hisense's development of the "Xinxin H7" chip represents a decade-long effort to break foreign monopolies and set new standards in 8K display technology [4][5] Group 3: Brand Narrative and Cultural Integration - Shandong companies are effectively merging technology with cultural elements to enhance brand value, as seen with Huaguang Guoci's cultural products that resonate with traditional aesthetics [5][6] - Hisense leverages sports marketing to enhance global brand recognition, positioning itself as a leader in localized product innovation [5][6] - Furuida's integration of cultural themes into its product offerings illustrates the dual approach of combining technology with cultural significance to elevate brand identity [6] Group 4: Collaborative Evolution of the Industry - The evolution of Shandong's industrial landscape is characterized by leading companies driving collaborative innovation across the supply chain, transforming "Good Products from Shandong" into a collective achievement rather than individual success [6] - The narrative emphasizes that true brand ascendance is rooted in a commitment to quality and the relentless pursuit of excellence [6]