追觅T系列洗地机
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让追觅CES展馆人潮汹涌的,不止NBA罗斯
雷峰网· 2026-01-12 00:27
Core Viewpoint - The article highlights the significant advancements and innovations presented by the company at CES 2026, showcasing its evolution from a small exhibitor to a major player in the smart home ecosystem with over 150 products displayed [2][4]. Group 1: Product Innovations - The company focuses on the integration of cleaning appliances, emphasizing the trend of "sweeping and washing combined," which is driving the evolution of both robotic vacuum cleaners and washing machines [6][7]. - The new X60 series features a remarkable thickness of only 7.95 cm, allowing it to access previously unreachable areas under furniture, thus enhancing cleaning coverage [10][11]. - The X60 is equipped with a "super wide-angle dual-eye dynamic navigation obstacle avoidance system," enabling it to recognize and navigate around over 280 common obstacles in real-time, significantly improving user experience [12][13]. Group 2: Market Positioning - The company aims to transform washing machines from being merely functional to becoming essential household items by addressing three key user needs: zero dead angles, zero maintenance, and zero burden [15][16]. - The T series focuses on cutting-edge technology and user experience, while the H series targets extreme cleaning and heavy-duty scenarios, establishing a clear product differentiation strategy [19][20]. - The H15 CarpetFlex model allows users to switch between cleaning hard floors and carpets without needing an additional device, addressing a common pain point in the North American market [23][24]. Group 3: Global Strategy and Localization - The company leverages a "technology ecosystem" built on smart algorithms, high-speed digital motors, and bionic robotic arms, facilitating rapid global expansion without starting from scratch [28][29]. - A user co-creation mechanism is in place, with extensive user feedback incorporated into product development, ensuring that 80%-90% of new features are based on collective user choices [32]. - The company emphasizes deep localization in its global strategy, tailoring products and marketing to meet the specific needs of different regions, such as developing models for North American carpet environments and adhering to European environmental standards [34][35]. Group 4: Competitive Advantage - The company's competitive edge lies in its "technology premium + supply chain advantage," with self-built factories ensuring the production of key components, thus maintaining technological leadership and cost control [37][38]. - The global strategy is characterized by a focus on solving user pain points with reusable core technologies, transitioning from single cleaning products to a comprehensive smart home ecosystem [38].