Core Insights - The high school entrance examination season has led to a surge in sales of auspicious items, with parents and students purchasing symbolic clothing and accessories to express good wishes [1][2] - The sales of high school blessing bracelets have increased nearly threefold during the recent period, reflecting the emotional needs of parents and students [2] - As the examination period concludes, students are transitioning into summer travel, while middle school students prepare for their upcoming exams [4] Group 1: Sales Performance - High school blessing bracelets saw a nearly threefold increase in sales compared to the previous year [2] - Sales of items like blessing qipaos and purple underwear have more than doubled year-on-year [1] - Nike's "All Correct" T-shirt experienced a nearly threefold increase in sales volume due to its alignment with parents' and students' aspirations for success [1] Group 2: Product Trends - Items such as qipaos, cultural shirts with auspicious phrases, and socks for top students have become popular choices for parents to express their blessings [1] - The market for aesthetically pleasing and meaningful jewelry, such as the Wutai Mountain Wenchang knot bracelet and gold blessing bracelets, is thriving [2] - The promotion of summer fashion and exam-related products is being actively marketed through discounts and special offers on platforms like JD.com [4]

高考季寓意型商品受青睐 从金榜题名礼盒到高考套装文具，从仪式感礼物到各式祈福用品，各电商平台琳琅满目的商品背后，是 一个专为高考季打造的成熟消费生态系统。 随着2025年高考临近，高考季消费也在快速升温：寓意"旗开得胜"的旗袍、寓意"金榜题名"的文具礼 盒……北京青年报记者调查多个电商平台发现，众多带有对考生祝福寓意的商品，正受到众多家长追 捧。以祝福之名购买具有象征意义的服饰、食品、饰品，是高考季消费市场的显著特征，其背后承载着 家长对子女的殷切希望与美好祝愿。不过心理专家认为，过于张扬的亲情表达，有可能给考生带来压 力。建议家长"低调送考"，帮助考生保持良好的心态，以平常心看待高考。 "开门红""一路绿灯" 即使是手工达人，小吴制作这些花朵也颇费了些功夫。她介绍，在织完第一朵向日葵后，由于未加入定 型铁丝，花瓣卷曲在一起无法展开。无奈只能重新返工，在制作过程中同步嵌入铁丝进行塑形。此外， 桂花和绣球花由大量细小花蕊组成，每一朵都需嵌入铁丝，再用棉线包裹固定，最后组装成型。这束花 小吴用了两周时间才完工。当她将钩织完成的花束拍照发给小橙后，小姑娘表示十分喜欢，"她在微信 上给我回复了一大串激动可爱的表情包。 ...