适合老年人出游的保险产品
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拆掉“诗和远方”的年龄门槛
Xin Lang Cai Jing· 2026-01-21 22:38
Group 1 - The primary obstacle for elderly individuals in tourism is the "age threshold," which has become a common practice among travel agencies to impose restrictions based on age, such as refusing high-age customers, requiring family accompaniment, signing liability waivers, and providing health certificates [1] - Travel companies are setting barriers due to the higher health risks associated with elderly travelers, which complicates issues like trip interruptions, medical care, and liability [1] - Using age as a sole criterion for service provision constitutes discrimination against elderly consumers and violates the principles of fair trade, as it fails to establish a scientific risk assessment mechanism or provide alternative solutions [1] Group 2 - The directive from the State Council emphasizes replacing age constraints with health status assessments, requiring health departments to focus on elderly individuals' physiological functions and chronic disease management to create a scientific health risk assessment system [2] - Travel companies need to develop refined and diversified products tailored to the elderly market, addressing the gap in supply for this demographic by focusing on areas like health and wellness, cultural experiences, and photography [2] - Financial innovation is essential to support elderly travel, encouraging the development of insurance products that cater to elderly travelers, optimizing pricing mechanisms, and expanding coverage to provide adequate protection at reasonable prices [2]