适老旅游产品
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拆掉“诗和远方”的年龄门槛
Xin Lang Cai Jing· 2026-01-21 22:38
Group 1 - The primary obstacle for elderly individuals in tourism is the "age threshold," which has become a common practice among travel agencies to impose restrictions based on age, such as refusing high-age customers, requiring family accompaniment, signing liability waivers, and providing health certificates [1] - Travel companies are setting barriers due to the higher health risks associated with elderly travelers, which complicates issues like trip interruptions, medical care, and liability [1] - Using age as a sole criterion for service provision constitutes discrimination against elderly consumers and violates the principles of fair trade, as it fails to establish a scientific risk assessment mechanism or provide alternative solutions [1] Group 2 - The directive from the State Council emphasizes replacing age constraints with health status assessments, requiring health departments to focus on elderly individuals' physiological functions and chronic disease management to create a scientific health risk assessment system [2] - Travel companies need to develop refined and diversified products tailored to the elderly market, addressing the gap in supply for this demographic by focusing on areas like health and wellness, cultural experiences, and photography [2] - Financial innovation is essential to support elderly travel, encouraging the development of insurance products that cater to elderly travelers, optimizing pricing mechanisms, and expanding coverage to provide adequate protection at reasonable prices [2]
银发族成错峰出游新主力 “适老”旅游产品催热淡季市场
Yang Shi Wang· 2025-10-22 09:42
Group 1 - The South Korean government has implemented a temporary visa-free entry policy for Chinese group tourists from September 29 to June 30 of the following year, stimulating cross-border tourism between China and South Korea [1] - The Lianyungang to Incheon route has seen a significant increase in passenger flow, with over 50,000 travelers recorded in the first three quarters of the year, 70% of whom are elderly, indicating a strong demand from this demographic for cross-border travel [3] - The Lianyungang to Incheon route is the only maritime passenger transport channel in Jiangsu Province, offering a comfortable 24-hour journey and a unique 5-day deep tour, making it a preferred travel option for both Chinese and South Korean tourists, especially the elderly [5] Group 2 - In Taiyuan, travel agencies report a rise in inquiries for off-peak travel among elderly tourists, leading to the introduction of tailored travel products to enhance their travel experience [7] - In Xinjiang, a special train for elderly travelers has been launched, with the Y466 tourist train departing on October 20 for a 17-day autumn sightseeing journey, marking the 70th special train for elderly tourism this year [9] - The Y466 train offers a comfortable travel experience with features such as non-transferable travel, ample sightseeing time, and enhanced services for elderly passengers, including safety measures and tailored meal options [11]