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第一财经商业数据中心:2025年隐形眼镜行业报告
Sou Hu Cai Jing· 2025-04-23 13:23
Market Development - The current market penetration rate of contact lenses in China is approximately 10%, which is only one-fourth of that in developed countries, indicating significant market potential [1][7] - The size of the contact lens market in China is expected to exceed 20 billion yuan by 2025, accounting for 30% of the global total [1][10] - The market size of soft contact lenses is about six times that of hard lenses, while the share of colored contact lenses is four times that of transparent ones [1][10] Consumer Insights - The primary consumer group consists of young, fashionable individuals, particularly middle-income Gen Z women in high-tier cities [1][24] - Consumers exhibit diverse needs for contact lenses, with a focus on comfort for transparent lenses, design for colored lenses, and customization for hard lenses [1][24] - Daily disposable products are preferred for their health benefits, often used interchangeably with mid to long-term products [1][12] Industry Trends - Chinese brands currently rely heavily on OEM production, but there is a trend towards direct self-production in the future [2] - The standards for fitting hard contact lenses are evolving towards "precision medical-grade" [2] - The demand for "myopia + astigmatism" correction is rising, and the market for silicone hydrogel materials is expanding [1][12] Marketing Outlook - Marketing strategies are focusing on health-oriented daily disposables, silicone hydrogel technology, fashionable designs, and all-weather adaptability [2] - Innovative product packaging, unique experiences, and beauty lens fitting education are key marketing tactics [2] - The expansion of contact lenses into entertainment, medical, and technology sectors presents new market opportunities [2] Regulatory Environment - The regulatory framework for contact lenses is gradually improving, with increasing attention to vision health in the "14th Five-Year Plan" [22] - Policies have been established to classify soft and hard contact lenses as medical devices, ensuring safety and effectiveness [22] Distribution Channels - The online sales channel for contact lenses is growing, with a significant share attributed to platforms like Taobao, Douyin, and JD [15][17] - Live streaming and content marketing are becoming crucial for driving growth in the contact lens industry [15][17] - The market is characterized by high concentration, with leading brands like Bausch & Lomb and Johnson & Johnson dominating the transparent lens segment, while domestic brands are gaining traction in the colored lens market [19][20]
可啦啦蝉联「中国全网彩瞳销量第一品牌」,2024年GMV超15亿元且大幅盈利
IPO早知道· 2025-03-11 03:35
2016年至2024年,可啦啦销售额连续9年保持高速增长。 本文为IPO早知道原创 作者|Stone Jin 微信公众号|ipozaozhidao 据IPO早知道消息,国货彩瞳品牌「可啦啦」日前蝉联"中国全网彩瞳销量第一品牌"称号。 市场地位证明书 Proof of Market Position SP2025-CMP-4562 证明颁发日期: 2025年3月 Ce te: 尚普咨询集团 SHANGPU GROUP 统计时间:2024年1月1日-2024年12月31日;本证明于2025年3月完成调研。 IE 另据「IPO早知道」了解, 2016年 至 2024年,可啦啦销售额连续9年保持高速增长, 并 2023年 实现盈利,2024年GMV超15亿且大幅盈利,市占率及GMV位列行业第一 。 截至目前,可啦啦累计服务超8000万人次,全网粉丝量突破1000万,持续领跑行业大盘,已是品类 TOP5中增速最快的品牌,稳居各电商平台彩瞳/隐形眼镜品类榜首。此外,可啦啦还推出了玻尿酸 美瞳、防蓝光专利技术等业内首创品类及创新技术。 这里不妨补充一点, 可啦啦 隶属于 瞳学集团 。除 可啦啦 外, 瞳学集团 旗下还拥有 ...