Industry Overview - The steam eye mask industry is experiencing significant growth due to increasing eye fatigue caused by prolonged use of electronic devices. The market size in China is projected to reach 1.22 billion yuan in 2024, representing an 18.4% year-on-year increase [1][12]. - The rise in consumer interest in personal care products, especially post-pandemic, has made steam eye masks a popular choice for alleviating eye fatigue and dryness, as well as aiding sleep [1][12]. Product Types and Materials - Steam eye masks can be categorized into powder type and sheet type based on their heating methods. The powder type uses iron powder, which may lead to uneven heating, while the sheet type provides more uniform heat and is generally safer for users [4]. - Common materials used in steam eye masks include non-woven fabric, cotton, and bamboo charcoal fiber. Non-woven fabric is preferred for its softness, breathability, and hygiene, while bamboo charcoal fiber offers excellent moisture absorption and antibacterial properties [4][8]. Industry Supply Chain - The upstream of the steam eye mask industry includes raw materials such as fabrics, rubber, silicone, non-woven fabric, heating elements, and essential oils. The quality and cost of these materials directly impact product quality and pricing [6]. - The midstream focuses on product development, production, quality control, and packaging, while the downstream encompasses sales channels including online platforms and physical retail stores [6]. Market Distribution - The market for steam eye masks is primarily concentrated in first-tier cities, which account for 45% of the market share. Second-tier and third-tier cities follow with 30% and 25% respectively. The demand in lower-tier cities is expected to grow as income levels rise [14]. Competitive Landscape - The steam eye mask market is dominated by several large companies, including Yunnan Baiyao, Renhe, and Kang En Bei, which leverage strong brand influence and extensive sales channels. Emerging brands are also gaining traction through differentiated strategies [15][19]. Sales Channels - Online sales channels, particularly e-commerce platforms like Tmall and JD.com, have become the primary sales avenues for steam eye masks due to their convenience and extensive product information. The e-commerce sector in China is projected to reach 46.41 trillion yuan in 2024, reflecting a 3.90% year-on-year increase [10]. Industry Trends - Technological innovation is a key driver for the steam eye mask industry, with advancements in heating technology expected to enhance product safety and comfort [21]. - There is a growing emphasis on the use of eco-friendly materials in product development, aligning with increasing consumer awareness of environmental issues [23]. - Market demand is anticipated to diversify and segment further, with companies expected to introduce specialized products catering to different consumer groups, such as children and the elderly [24].

Group 1: Eye Health Awareness - The theme of the 30th National Eye Day is "Pay Attention to Universal Eye Health," emphasizing the importance of promoting scientific knowledge about eye care across all age groups [1] - Increased screen time from electronic devices has led to a rise in eye issues such as myopia, dry eye syndrome, and visual fatigue [2][3] Group 2: Scientific Eye Care Practices - Recommendations for eye care include maintaining a proper distance from screens (at least 33 cm) and ensuring stable lighting conditions to prevent eye strain [2] - The "20-20-20" rule is suggested to alleviate eye fatigue: after 20 minutes of screen time, look at something 20 feet away for 20 seconds [2] Group 3: Common Eye Health Misconceptions - Many elderly individuals mistakenly believe that vision decline is a normal part of aging, which can lead to delayed treatment for serious conditions like glaucoma and cataracts [7][8] - Regular eye examinations are crucial for early detection and intervention of age-related eye diseases [8] Group 4: Eye Care Products and Their Efficacy - The market is flooded with eye care products, including blue light blocking glasses, but evidence suggests that normal exposure to blue light from devices is generally safe for most people [4][5] - Some eye care products, such as steam eye masks and eye massagers, can provide relief and promote blood circulation in the eyes [5][6] Group 5: Nutritional Aspects of Eye Health - Nutrients like beta-carotene and lutein are important for eye health, and while supplements can help, obtaining these nutrients from fruits and vegetables is preferable [6] - A balanced diet and proper hydration are essential for maintaining eye health, especially in older adults [9]

2016年至2024年，可啦啦销售额连续9年保持高速增长。 本文为IPO早知道原创 作者｜Stone Jin 微信公众号｜ipozaozhidao 据IPO早知道消息，国货彩瞳品牌「可啦啦」日前蝉联"中国全网彩瞳销量第一品牌"称号。 市场地位证明书 Proof of Market Position SP2025-CMP-4562 证明颁发日期: 2025年3月 Ce te: 尚普咨询集团 SHANGPU GROUP 统计时间:2024年1月1日-2024年12月31日;本证明于2025年3月完成调研。 IE 另据「IPO早知道」了解， 2016年 至 2024年，可啦啦销售额连续9年保持高速增长， 并 2023年 实现盈利，2024年GMV超15亿且大幅盈利，市占率及GMV位列行业第一 。 截至目前，可啦啦累计服务超8000万人次，全网粉丝量突破1000万，持续领跑行业大盘，已是品类 TOP5中增速最快的品牌，稳居各电商平台彩瞳/隐形眼镜品类榜首。此外，可啦啦还推出了玻尿酸 美瞳、防蓝光专利技术等业内首创品类及创新技术。 这里不妨补充一点， 可啦啦 隶属于 瞳学集团 。除 可啦啦 外， 瞳学集团 旗下还拥有 ...