Core Insights - The article discusses the decline in sales of Durex, with a 50% drop in 2020 and a 40% industry-wide decline, alongside a 20% decrease in marriage rates, indicating a broader trend of reduced sexual desire in society [2][3]. Group 1: Changing Consumer Behavior - The decline in traditional sexual products is attributed to a "low-desire society," where consumer spending is shifting towards other areas [3]. - The overall e-commerce sales during the 618 shopping festival saw a negative growth of 7%, and the Double Eleven event has not reported results for four consecutive years [3]. Group 2: Emerging Growth Sectors - Five high-growth sectors are identified as alternatives to traditional sexual products: 1. **Pet Consumption Upgrade**: The pet market is projected to reach 302 billion in 2024, with one pet for every three young people [4]. 2. **Endorphin Economy**: An increase of 200 million new sports participants in the last decade, with a surge in outdoor activities and sports brands [8]. 3. **Aromatherapy**: The fragrance market is valued at 850 million USD in 2023, growing at a rate of 10% annually [8]. 4. **Emotional Fast-Moving Consumer Goods (FMCG)**: Products that provide immediate emotional satisfaction, such as colorful small items and emotional flower shops [11][12]. 5. **Self-Rescue Economy**: Health-focused products like probiotic cola and health teas are gaining popularity, reflecting a trend of anxiety rather than health consciousness [16][19]. Group 3: Underlying Consumer Needs - The five growth trends reflect the demands of a low-desire society, focusing on feelings of companionship, control, healing, ritual, and safety, which add extra value to products [20]. Group 4: Strategic Recommendations - For businesses to thrive by 2026, it is crucial to align their development with national strategies, technological trends, globalization perspectives, and user demands [21].

Group 1 - The core viewpoint of the article is that the decline in sales of Durex and the overall industry is indicative of a broader societal trend towards lower desires, rather than a complete loss of desire itself [2][3] - The article highlights a significant drop in Durex's sales, with a 50% decrease in 2020 and a 40% decline in the entire industry, alongside a 20% drop in marriage rates [2][3] - It suggests that consumer desires have shifted to new outlets, leading to the emergence of five high-growth sectors [4][8] Group 2 - The first high-growth sector identified is pet consumption, with the market expected to reach 302 billion in 2024, indicating that pet spending has surpassed that of the maternal and infant sector [4][5] - The second sector is the endorphin economy, driven by an increase of 200 million new sports participants in China over the past decade, with a surge in outdoor activities and sports brands [8] - The third sector is aromatherapy, with the fragrance market projected to grow to 850 million USD in 2023, expanding at a rate of 10% annually [8][9] - The fourth sector is emotional fast-moving consumer goods, characterized by products that provide immediate emotional satisfaction and are easy to share [11][12][14] - The fifth sector is the self-rescue economy, reflecting a trend where consumers seek comfort and security through health-oriented products amid rising anxiety levels [16][19] Group 3 - The article concludes that these five growth trends represent the needs of a low-desire society, including companionship, control, healing, ritual, and security, which add extra value to products [20] - It emphasizes the importance of aligning business development with national strategies, technological trends, globalization, and user demands to succeed in the coming years [21]

Group 1: Marriage and Family Trends - The number of marriage registrations in 2024 is 6.106 million pairs, a decrease of 1.574 million pairs or 20.5% from the previous year, marking the lowest level since 1980 [2] - The marriage rate has dropped to 4.3‰, with over 240 million single adults, indicating a trend of young people delaying marriage due to economic pressures and high living costs [2][5] - The demand for wedding-related services has decreased significantly, with wedding orders down by 40% compared to five years ago, leading to the closure of many wedding-related businesses [2] Group 2: Consumer Spending and Economic Sentiment - Overall consumer spending is declining, with the 618 shopping festival experiencing its first negative growth, and a significant drop in the consumption confidence index to 88.5 points, the lowest in ten years [4][5] - 62% of individuals aged 25 to 35 are only purchasing necessities, with discretionary spending dropping from 28% to 19% [4] - The average monthly savings rate is 35%, and there is a notable decrease in the use of credit card installments by 10% [4] Group 3: Emerging Consumption Trends - Five new consumption sectors are thriving despite the overall decline in traditional consumption: pet economy (300.2 billion), outdoor sports (over 400 billion), aromatherapy (12 billion), health and wellness (80 billion), and emotional economy (1200 billion) [9][11][13] - The pet economy is growing at 7.5%, with 80 million pet-owning households, while the outdoor sports sector has seen a rise in new participants, reaching 520 million [9][11] - The emotional economy, driven by trends in collectibles and toys, is projected to grow significantly, with blind box sales expected to reach 58 billion by 2025 [13][15] Group 4: Market Dynamics and Future Outlook - The shift in consumer spending from traditional family-oriented purchases to individual experiences is evident, with a focus on emotional and experiential value [7][15] - The total market size of the five emerging sectors exceeds one trillion, indicating a robust potential for growth in these areas [15][17] - The trend of low desire for traditional consumption is not indicative of a lack of spending power but rather a shift towards more meaningful and emotionally resonant purchases [17]

Core Insights - The article discusses the decline in sales for Durex and the broader sexual health industry, attributing it to a societal shift towards lower desire and changing consumer behaviors [2][3] - It identifies five high-growth sectors that have emerged as alternatives to traditional sexual health products, reflecting the evolving needs of consumers in a low-desire society [4][20] Group 1: Decline in Traditional Markets - Durex's sales halved in 2020, with the entire industry experiencing a 40% decline, and marriage rates dropping by 20% [2] - The overall e-commerce sales during the 618 shopping festival saw a negative growth of 7%, and the Double Eleven event has not reported results for four consecutive years [3] Group 2: Emerging Growth Sectors - The pet consumption market is projected to reach 302 billion yuan in 2024, with an average of one pet for every three young people [4] - Spending on pets has surpassed that of the maternal and infant sector, with a surge in new products such as pet delivery services and smart pet gadgets [5] - The "Endorphin Economy" has seen a rise in sports participation, with 200 million new sports enthusiasts in China over the past decade, leading to increased sales for brands like Asics and New Balance [8] - The fragrance market is growing at a rate of 10% annually, with a market size of 850 million USD in 2023, driven by brands like Aesop and Le Labo [8] - Emotional fast-moving consumer goods (FMCG) are gaining traction, characterized by low prices and quick decision-making, providing immediate emotional satisfaction [11][12][14] - The "Self-Rescue Economy" is emerging, with products like probiotic cola and health teas gaining popularity, reflecting a trend of seeking comfort amid anxiety [16][19] Group 3: Consumer Needs in a Low-Desire Society - The five growth trends identified correspond to the needs of a low-desire society: companionship, control, healing, ritual, and security, which add extra value to products [20]

Group 1 - The article provides a comprehensive checklist for college freshmen to prepare for the new academic year, ensuring they have all necessary items for a smooth transition [1][13] - Essential documents such as admission letters, ID cards, and photos are highlighted as crucial for enrollment [4] - Recommendations for personal items include seasonal clothing, toiletries, and storage solutions to maintain organization in dorms [5][6] Group 2 - Academic supplies like notebooks, pens, and lamps are suggested to support study habits and late-night studying [6][9] - Health and wellness items, including basic medications and personal care products, are emphasized for student well-being [7][8] - Technology essentials such as smartphones, chargers, and power strips are recommended for connectivity and convenience [8][10]

Core Viewpoint - The article provides a comprehensive guide for students and parents to transition from summer vacation to the academic year, focusing on adjusting biological rhythms, physical fitness, nutrition management, and psychological adaptation. Group 1: Biological Rhythm Adjustment - The first three days before school are crucial for adjusting sleep patterns using a backward method, gradually shifting bedtime earlier by 30 minutes each day [2] - It is recommended to turn off electronic devices one hour before sleep to improve sleep quality, and engaging in relaxing activities can aid in falling asleep [2] - Morning routines should include a dual alarm system and exposure to natural light to help wake up effectively [2] Group 2: Physical Fitness Activation - A "90-minute cycle" for napping is suggested to restore energy, with options for both deep sleep and quick naps [3] - Students are encouraged to engage in short exercises every hour to counteract the effects of prolonged sitting, such as wall squats and seated twists [4] - Incorporating "micro-movements" during school hours can help students adapt to the physical demands of school life [5] Group 3: Nutritional Management - A balanced breakfast following the "3:2:1 golden ratio" is emphasized, consisting of carbohydrates, proteins, and fruits/vegetables to support brain function [7][8] - The "rainbow diet" for lunch ensures nutritional balance with a variety of colored foods, each providing specific health benefits [8] - Healthy snack alternatives are suggested to replace unhealthy options, promoting sustained energy and focus during study sessions [9][10] Group 4: Psychological Adaptation - Setting clear, measurable, and achievable goals for the new semester can help students stay focused and motivated [11] - Techniques such as the "4-7-8 breathing method" are recommended for managing anxiety and stress [11] - Social activities, like organizing gatherings with friends, can help alleviate feelings of loneliness and anxiety before the school year begins [12][13]

Industry Overview - The steam eye mask industry is experiencing significant growth due to increasing eye fatigue caused by prolonged use of electronic devices. The market size in China is projected to reach 1.22 billion yuan in 2024, representing an 18.4% year-on-year increase [1][12]. - The rise in consumer interest in personal care products, especially post-pandemic, has made steam eye masks a popular choice for alleviating eye fatigue and dryness, as well as aiding sleep [1][12]. Product Types and Materials - Steam eye masks can be categorized into powder type and sheet type based on their heating methods. The powder type uses iron powder, which may lead to uneven heating, while the sheet type provides more uniform heat and is generally safer for users [4]. - Common materials used in steam eye masks include non-woven fabric, cotton, and bamboo charcoal fiber. Non-woven fabric is preferred for its softness, breathability, and hygiene, while bamboo charcoal fiber offers excellent moisture absorption and antibacterial properties [4][8]. Industry Supply Chain - The upstream of the steam eye mask industry includes raw materials such as fabrics, rubber, silicone, non-woven fabric, heating elements, and essential oils. The quality and cost of these materials directly impact product quality and pricing [6]. - The midstream focuses on product development, production, quality control, and packaging, while the downstream encompasses sales channels including online platforms and physical retail stores [6]. Market Distribution - The market for steam eye masks is primarily concentrated in first-tier cities, which account for 45% of the market share. Second-tier and third-tier cities follow with 30% and 25% respectively. The demand in lower-tier cities is expected to grow as income levels rise [14]. Competitive Landscape - The steam eye mask market is dominated by several large companies, including Yunnan Baiyao, Renhe, and Kang En Bei, which leverage strong brand influence and extensive sales channels. Emerging brands are also gaining traction through differentiated strategies [15][19]. Sales Channels - Online sales channels, particularly e-commerce platforms like Tmall and JD.com, have become the primary sales avenues for steam eye masks due to their convenience and extensive product information. The e-commerce sector in China is projected to reach 46.41 trillion yuan in 2024, reflecting a 3.90% year-on-year increase [10]. Industry Trends - Technological innovation is a key driver for the steam eye mask industry, with advancements in heating technology expected to enhance product safety and comfort [21]. - There is a growing emphasis on the use of eco-friendly materials in product development, aligning with increasing consumer awareness of environmental issues [23]. - Market demand is anticipated to diversify and segment further, with companies expected to introduce specialized products catering to different consumer groups, such as children and the elderly [24].

Group 1: Eye Health Awareness - The theme of the 30th National Eye Day is "Pay Attention to Universal Eye Health," emphasizing the importance of promoting scientific knowledge about eye care across all age groups [1] - Increased screen time from electronic devices has led to a rise in eye issues such as myopia, dry eye syndrome, and visual fatigue [2][3] Group 2: Scientific Eye Care Practices - Recommendations for eye care include maintaining a proper distance from screens (at least 33 cm) and ensuring stable lighting conditions to prevent eye strain [2] - The "20-20-20" rule is suggested to alleviate eye fatigue: after 20 minutes of screen time, look at something 20 feet away for 20 seconds [2] Group 3: Common Eye Health Misconceptions - Many elderly individuals mistakenly believe that vision decline is a normal part of aging, which can lead to delayed treatment for serious conditions like glaucoma and cataracts [7][8] - Regular eye examinations are crucial for early detection and intervention of age-related eye diseases [8] Group 4: Eye Care Products and Their Efficacy - The market is flooded with eye care products, including blue light blocking glasses, but evidence suggests that normal exposure to blue light from devices is generally safe for most people [4][5] - Some eye care products, such as steam eye masks and eye massagers, can provide relief and promote blood circulation in the eyes [5][6] Group 5: Nutritional Aspects of Eye Health - Nutrients like beta-carotene and lutein are important for eye health, and while supplements can help, obtaining these nutrients from fruits and vegetables is preferable [6] - A balanced diet and proper hydration are essential for maintaining eye health, especially in older adults [9]

2016年至2024年，可啦啦销售额连续9年保持高速增长。 本文为IPO早知道原创 作者｜Stone Jin 微信公众号｜ipozaozhidao 据IPO早知道消息，国货彩瞳品牌「可啦啦」日前蝉联"中国全网彩瞳销量第一品牌"称号。 市场地位证明书 Proof of Market Position SP2025-CMP-4562 证明颁发日期: 2025年3月 Ce te: 尚普咨询集团 SHANGPU GROUP 统计时间:2024年1月1日-2024年12月31日;本证明于2025年3月完成调研。 IE 另据「IPO早知道」了解， 2016年 至 2024年，可啦啦销售额连续9年保持高速增长， 并 2023年 实现盈利，2024年GMV超15亿且大幅盈利，市占率及GMV位列行业第一 。 截至目前，可啦啦累计服务超8000万人次，全网粉丝量突破1000万，持续领跑行业大盘，已是品类 TOP5中增速最快的品牌，稳居各电商平台彩瞳/隐形眼镜品类榜首。此外，可啦啦还推出了玻尿酸 美瞳、防蓝光专利技术等业内首创品类及创新技术。 这里不妨补充一点， 可啦啦 隶属于 瞳学集团 。除 可啦啦 外， 瞳学集团 旗下还拥有 ...