民政部刚出的2024年数据，全国结婚登记就610.6万对，比前一年少了157.4万对，降了20.5%，这是 1980年以来最低的。结婚率也掉到4.3‰，单身成年人超2.4亿。年轻人不急着成家，经济压力大，房价 高，工作不稳，很多人觉得结婚就是多张嘴吃饭。结果呢，婚庆订单比五年前少四成，婚纱店关了不 少，母婴用品增速从双位数滑到个位数。成人用品行业规模从2020年的200亿缩到156亿，四年倒了7万 多家小厂。 这不光是婚恋冷清，整个消费都跟着凉。618大促成交额头一次负增长，京东淘宝补贴砸百亿，用户下 单还少了1.2次。双十一四年不报总销售额了，第三方测算实际增幅不到10%。商场里家电区冰箱洗衣 机卖不动，库存堆45天，三折甩卖都没人要。汽车销量3143万辆是涨了4.5%，但燃油车只1850万辆， 降15%，大家宁愿等电动车优惠。黄金店客流减18%，婚戒卖不动了。 消费信心指数三季度88.5点，十年最低。62%的25到35岁人说，只买必需品，非必需消费从28%掉到 19%。月储蓄率35%，信用卡分期少用10%。大家不是穷，是怕不确定，花钱得算计。城镇家庭平均 2.62人，独居25%，单身经济起来了，但钱不往传 ...

Core Insights - The article discusses the decline in sales for Durex and the broader sexual health industry, attributing it to a societal shift towards lower desire and changing consumer behaviors [2][3] - It identifies five high-growth sectors that have emerged as alternatives to traditional sexual health products, reflecting the evolving needs of consumers in a low-desire society [4][20] Group 1: Decline in Traditional Markets - Durex's sales halved in 2020, with the entire industry experiencing a 40% decline, and marriage rates dropping by 20% [2] - The overall e-commerce sales during the 618 shopping festival saw a negative growth of 7%, and the Double Eleven event has not reported results for four consecutive years [3] Group 2: Emerging Growth Sectors - The pet consumption market is projected to reach 302 billion yuan in 2024, with an average of one pet for every three young people [4] - Spending on pets has surpassed that of the maternal and infant sector, with a surge in new products such as pet delivery services and smart pet gadgets [5] - The "Endorphin Economy" has seen a rise in sports participation, with 200 million new sports enthusiasts in China over the past decade, leading to increased sales for brands like Asics and New Balance [8] - The fragrance market is growing at a rate of 10% annually, with a market size of 850 million USD in 2023, driven by brands like Aesop and Le Labo [8] - Emotional fast-moving consumer goods (FMCG) are gaining traction, characterized by low prices and quick decision-making, providing immediate emotional satisfaction [11][12][14] - The "Self-Rescue Economy" is emerging, with products like probiotic cola and health teas gaining popularity, reflecting a trend of seeking comfort amid anxiety [16][19] Group 3: Consumer Needs in a Low-Desire Society - The five growth trends identified correspond to the needs of a low-desire society: companionship, control, healing, ritual, and security, which add extra value to products [20]

Group 1 - The article provides a comprehensive checklist for college freshmen to prepare for the new academic year, ensuring they have all necessary items for a smooth transition [1][13] - Essential documents such as admission letters, ID cards, and photos are highlighted as crucial for enrollment [4] - Recommendations for personal items include seasonal clothing, toiletries, and storage solutions to maintain organization in dorms [5][6] Group 2 - Academic supplies like notebooks, pens, and lamps are suggested to support study habits and late-night studying [6][9] - Health and wellness items, including basic medications and personal care products, are emphasized for student well-being [7][8] - Technology essentials such as smartphones, chargers, and power strips are recommended for connectivity and convenience [8][10]

Core Viewpoint - The article provides a comprehensive guide for students and parents to transition from summer vacation to the academic year, focusing on adjusting biological rhythms, physical fitness, nutrition management, and psychological adaptation. Group 1: Biological Rhythm Adjustment - The first three days before school are crucial for adjusting sleep patterns using a backward method, gradually shifting bedtime earlier by 30 minutes each day [2] - It is recommended to turn off electronic devices one hour before sleep to improve sleep quality, and engaging in relaxing activities can aid in falling asleep [2] - Morning routines should include a dual alarm system and exposure to natural light to help wake up effectively [2] Group 2: Physical Fitness Activation - A "90-minute cycle" for napping is suggested to restore energy, with options for both deep sleep and quick naps [3] - Students are encouraged to engage in short exercises every hour to counteract the effects of prolonged sitting, such as wall squats and seated twists [4] - Incorporating "micro-movements" during school hours can help students adapt to the physical demands of school life [5] Group 3: Nutritional Management - A balanced breakfast following the "3:2:1 golden ratio" is emphasized, consisting of carbohydrates, proteins, and fruits/vegetables to support brain function [7][8] - The "rainbow diet" for lunch ensures nutritional balance with a variety of colored foods, each providing specific health benefits [8] - Healthy snack alternatives are suggested to replace unhealthy options, promoting sustained energy and focus during study sessions [9][10] Group 4: Psychological Adaptation - Setting clear, measurable, and achievable goals for the new semester can help students stay focused and motivated [11] - Techniques such as the "4-7-8 breathing method" are recommended for managing anxiety and stress [11] - Social activities, like organizing gatherings with friends, can help alleviate feelings of loneliness and anxiety before the school year begins [12][13]

Industry Overview - The steam eye mask industry is experiencing significant growth due to increasing eye fatigue caused by prolonged use of electronic devices. The market size in China is projected to reach 1.22 billion yuan in 2024, representing an 18.4% year-on-year increase [1][12]. - The rise in consumer interest in personal care products, especially post-pandemic, has made steam eye masks a popular choice for alleviating eye fatigue and dryness, as well as aiding sleep [1][12]. Product Types and Materials - Steam eye masks can be categorized into powder type and sheet type based on their heating methods. The powder type uses iron powder, which may lead to uneven heating, while the sheet type provides more uniform heat and is generally safer for users [4]. - Common materials used in steam eye masks include non-woven fabric, cotton, and bamboo charcoal fiber. Non-woven fabric is preferred for its softness, breathability, and hygiene, while bamboo charcoal fiber offers excellent moisture absorption and antibacterial properties [4][8]. Industry Supply Chain - The upstream of the steam eye mask industry includes raw materials such as fabrics, rubber, silicone, non-woven fabric, heating elements, and essential oils. The quality and cost of these materials directly impact product quality and pricing [6]. - The midstream focuses on product development, production, quality control, and packaging, while the downstream encompasses sales channels including online platforms and physical retail stores [6]. Market Distribution - The market for steam eye masks is primarily concentrated in first-tier cities, which account for 45% of the market share. Second-tier and third-tier cities follow with 30% and 25% respectively. The demand in lower-tier cities is expected to grow as income levels rise [14]. Competitive Landscape - The steam eye mask market is dominated by several large companies, including Yunnan Baiyao, Renhe, and Kang En Bei, which leverage strong brand influence and extensive sales channels. Emerging brands are also gaining traction through differentiated strategies [15][19]. Sales Channels - Online sales channels, particularly e-commerce platforms like Tmall and JD.com, have become the primary sales avenues for steam eye masks due to their convenience and extensive product information. The e-commerce sector in China is projected to reach 46.41 trillion yuan in 2024, reflecting a 3.90% year-on-year increase [10]. Industry Trends - Technological innovation is a key driver for the steam eye mask industry, with advancements in heating technology expected to enhance product safety and comfort [21]. - There is a growing emphasis on the use of eco-friendly materials in product development, aligning with increasing consumer awareness of environmental issues [23]. - Market demand is anticipated to diversify and segment further, with companies expected to introduce specialized products catering to different consumer groups, such as children and the elderly [24].

Group 1: Eye Health Awareness - The theme of the 30th National Eye Day is "Pay Attention to Universal Eye Health," emphasizing the importance of promoting scientific knowledge about eye care across all age groups [1] - Increased screen time from electronic devices has led to a rise in eye issues such as myopia, dry eye syndrome, and visual fatigue [2][3] Group 2: Scientific Eye Care Practices - Recommendations for eye care include maintaining a proper distance from screens (at least 33 cm) and ensuring stable lighting conditions to prevent eye strain [2] - The "20-20-20" rule is suggested to alleviate eye fatigue: after 20 minutes of screen time, look at something 20 feet away for 20 seconds [2] Group 3: Common Eye Health Misconceptions - Many elderly individuals mistakenly believe that vision decline is a normal part of aging, which can lead to delayed treatment for serious conditions like glaucoma and cataracts [7][8] - Regular eye examinations are crucial for early detection and intervention of age-related eye diseases [8] Group 4: Eye Care Products and Their Efficacy - The market is flooded with eye care products, including blue light blocking glasses, but evidence suggests that normal exposure to blue light from devices is generally safe for most people [4][5] - Some eye care products, such as steam eye masks and eye massagers, can provide relief and promote blood circulation in the eyes [5][6] Group 5: Nutritional Aspects of Eye Health - Nutrients like beta-carotene and lutein are important for eye health, and while supplements can help, obtaining these nutrients from fruits and vegetables is preferable [6] - A balanced diet and proper hydration are essential for maintaining eye health, especially in older adults [9]

2016年至2024年，可啦啦销售额连续9年保持高速增长。 本文为IPO早知道原创 作者｜Stone Jin 微信公众号｜ipozaozhidao 据IPO早知道消息，国货彩瞳品牌「可啦啦」日前蝉联"中国全网彩瞳销量第一品牌"称号。 市场地位证明书 Proof of Market Position SP2025-CMP-4562 证明颁发日期: 2025年3月 Ce te: 尚普咨询集团 SHANGPU GROUP 统计时间:2024年1月1日-2024年12月31日;本证明于2025年3月完成调研。 IE 另据「IPO早知道」了解， 2016年 至 2024年，可啦啦销售额连续9年保持高速增长， 并 2023年 实现盈利，2024年GMV超15亿且大幅盈利，市占率及GMV位列行业第一 。 截至目前，可啦啦累计服务超8000万人次，全网粉丝量突破1000万，持续领跑行业大盘，已是品类 TOP5中增速最快的品牌，稳居各电商平台彩瞳/隐形眼镜品类榜首。此外，可啦啦还推出了玻尿酸 美瞳、防蓝光专利技术等业内首创品类及创新技术。 这里不妨补充一点， 可啦啦 隶属于 瞳学集团 。除 可啦啦 外， 瞳学集团 旗下还拥有 ...